June is not only the season for college graduates to leave school, but also the final sprint stage of their employment. Under the severe employment situation, it is very important to guide college students to change their employment concept. However, the change of employment concept can not be separated from a good public opinion environment as a guarantee. In recent years, the case of college students changing their employment concept has been hotly debated by the media from time to time. Lu Buxuan, a graduate in Peking University, was selling meat in the street, which was very lively for a while. If you use Baidu search, you can find more than 63,000 related web pages, and its popularity can be seen. Recently, news such as college students striving to be bath workers and college students striving to be caddies have emerged one after another, which has stimulated people's nerves again and again. On the one hand, from the central government to the local government, including the employment guidance departments of colleges and universities, they are trying their best to guide students to change their employment concepts, guide students to find jobs first and then choose jobs, guide students to correctly understand and evaluate themselves under the severe employment situation, and reduce their employment expectations. On the other hand, whenever news such as "Peking University talented people sell meat" and "graduates from famous schools strive to be bath workers" appear in newspapers, various public opinions are also one after another. Supporters believe that this is the embodiment of the "favored son of heaven" lowering his status and actively changing his employment concept; Critics believe that it is a waste of talents to let high flyers, a famous school, do a job that can be done with a primary school education level. For a time, there were different opinions, which made people overwhelmed and unable to agree. Guiding college graduates to actively change their employment concept is an important content of college employment at present and in the next stage. How to guide, media public opinion has a vital role. In essence, the news that talents in Peking University sell meat, college students strive to be bath workers and college students strive to be caddies is a vivid manifestation of the change of college students' employment concept. As for the controversy caused by these news, it can be seen as the embodiment of the mass cognitive collision after contemporary college students change their employment concepts. This kind of collision is actually the necessity of social development. For a long time, the image of college students' favored children is deeply rooted. In the eyes of many people, the identity of college students is directly equivalent to decent work, higher income and respectable social status. However, with the continuous expansion of the scale of higher education in China, under the background that higher education has developed from "elite education" in the past to "mass education" today, college students still pretend to be "favored by heaven", which has deviated from the reality of social development. Changing ideas is actually a process of emancipating the mind. Emancipating the mind will inevitably lead to collisions. As the saying goes, turning on the light is not a debt. The collision of ideas will only make the truth clearer and clearer. To some extent, there are not too many reports on "Peking University gifted scholars selling meat" in the media, but less. It is precisely because of the lack that once there are similar cases, it will attract the high attention of public opinion again and again, and even today, the voice of criticism will follow one after another. To truly guide college graduates to change their employment concept, public opinion guidance has a long way to go in this respect. It can be said that for a long time, the media has publicized the employment cases of college students and the successful cases of starting businesses in world-renowned big companies just after graduation. , has been much higher than the graduates who are employed at the grassroots level, which is particularly prominent in the market-oriented urban media. Although this is understandable, in today's diversified employment, not every graduate has the opportunity to enter a world-famous big company, nor does every graduate have the opportunity to start a business. High-profile and high-frequency publicity of "star figures" who have successfully found jobs and started businesses, although it can also achieve the purpose of encouraging other college students to make positive progress to a certain extent, runs counter to the public opinion that guides college students to change their employment concepts to a certain extent. Of course, this is not to ask the media not to report "star-type employment figures" among college graduates, but to have a certain degree of certainty, that is, to report typical outstanding college students such as successful employment and entrepreneurship, and at the same time, to consider the typical outstanding students who actively change their employment outlook to the grassroots level, go to hard industries, and work in industries that other college students do not want to go to. At present, the employment difficulties of college graduates in China are not caused by the excessive number of college graduates. Although China has entered the stage of popularization of higher education, compared with developed countries in the world, the gross enrollment rate of higher education in China is still not high, and there is still much room for improvement under the background of building a strong country with human resources. In this case, it is also a realistic need to actively guide college students to change their employment concept. The heated discussion caused by reports such as "Peking University Genius Selling Meat" also fully shows that in many industries in China, many people still have a superficial understanding of the quality, function and status of producers, operators and managers. It is true that a high flyers who graduated from Peking University is a bit "overqualified" to be a butcher and sell meat. But if he is a butcher, starting from the most basic meat processing post, it may be a great event to establish a modern large-scale meat processing group with a modern enterprise system one day. In fact, in today's world economic integration, many traditional and seemingly insignificant industries in China need contemporary college students to explore a new world.