Yu Shiyi

Mr. Mo Yan won the Nobel Prize in Literature in 20 12 and delivered his acceptance speech in the lecture hall of Swedish Academy.

Mr. Mo Yan said, "I am a storyteller. I won the Nobel Prize in Literature for telling stories. Many wonderful stories happened after I won the lottery, which made me firmly believe that truth and justice exist. I will continue to tell my story in the years to come. "

As a master of literature, Mr Mo Yan attributed his success to storytelling, which shows the importance of being able to tell stories. In fact, not only in literature, a storyteller will get a lot of preferential treatment in life and work.

The Story Thinking by Annette Simmons is about how to apply story thinking to business. As the first person to apply story thinking to business, Annette Simmons has achieved great success. Famous institutions such as Microsoft, NASA and IRS are all her training clients.

In Story Thinking, Annette Simmons emphasized the importance of story thinking in the business field and introduced six stories that everyone should tell in business communication. The influence of the story is incomparable with the fact and the truth. In addition, Annette Simmons also taught how to tell a good story in the book.

0 1 Stories are more likely to generate trust than the truth.

Kōnosuke Matsushita, known as the "God of Management", believes that credit is both an intangible force and an intangible wealth. If trust cannot be formed within enterprises, enterprises will inevitably fail to achieve sustainable development.

Leaders don't trust employees, so they dare not let them do it. Endless supervision and reporting will eventually make employees lose their passion. Even if they stay in the company, they just finish the work step by step.

It is essential for employees to distrust the company leaders, and the leaders' instructions will not be carried out, which will eventually become a blank check.

People hate cheating, so they think telling the truth can generate trust. In fact, telling stories is more likely to generate trust. Annette Simmons thinks stories are a shortcut to building trust.

A famous college student was invited to his alma mater to teach his high school brothers and sisters some learning methods. In order to express that his learning method is very useful, he can introduce it from two aspects.

One is to tell the truth directly. For example, I was admitted to the present university because I adopted this learning method, which is very helpful to improve my grades.

The second is to tell stories. For example, when I was in high school, I felt very confused and my grades were not very stable, just like you, but the thought of going to a good university would have an important impact on my life. I finally settled down and explored a set of learning methods by myself, and then my grades continued to improve and gradually stabilized, and finally I was admitted to the present university.

Both ways want to convey the same message, but the latter is obviously better than the former. The truth is to tell the other party directly what the conclusion is; The story is to lead others to the conclusion we want to convey to him. People are born skeptics, and people prefer to believe their own conclusions rather than those directly given by others.

When I was in school, some formulas and laws were clearly given in the textbook, but the teacher took the trouble to let us deduce them again. Although the final result is the same, but in the process of self-deduction, I have more trust in the conclusion, () also deepened my memory.

Trust is the foundation of business cooperation. To build trust, first let the other party know who you are and what kind of person you are. At this time, a simple story can not only increase the trust, but also leave a deeper impression on the other party.

Stories can convey emotions more effectively than reasoning.

People are social animals, and no one is an island. Living in a group, others will influence us, and we will also influence others. This is a continuous process.

When we want to influence others, it is easier for us to convey our feelings to each other. Many times, we achieve it by reasoning, but it turns out that people seem to have a natural rejection of reasonable people.

Moreover, even if I know a lot of truth, it seems that I still have a hard time. When we try to convince people by reasoning, we often can't get the desired results. At this time, we should try to tell stories.

If you want to make a desperate person full of hope for life again, you can reason with him-God never shuts one door but he opens another, and as long as we don't give up, we can always find a solution. There is nothing profound about truth. Everyone knows a lot of truth, but usually, truth is abused too many times and gradually loses its function.

At this time, we can tell the story of a desperate donkey. A donkey fell into a dry well. People think that this donkey is too old to be saved, so it is better to bury it. People began to fill dry wells with soil.

The donkey realized his situation and was desperate at first-who wouldn't despair in such a situation? However, the donkey quieted down later. It shakes off the soil that falls on its back every time, and then keeps stepping on the new mound. In this way, the donkey rose to the wellhead and walked out of the dry well in people's surprised eyes.

This is a story that doesn't say anything clearly, but the listener will naturally understand the meaning-the seemingly desperate situation actually contains vitality, as long as you don't give up hope.

People are so strange, the same truth, directly from others' mouths, will be rejected; But if you express it through a story, you will be moved. Stories can convey our feelings more effectively and be accepted by people.

Compared with the content of words, people's minds can remember images more easily, so the image memory method appeared later. Truth and truth are more words, and stories are pictures. From a scientific point of view, storytelling can also achieve better results and be more easily remembered and accepted by people.

It is human nature that children are born to listen to stories. But in the process of growing up, we have buried this nature. Not only children, but also adults like to listen to stories, but because of various restrictions, we actively ignore this preference.

Storytelling can help us get a lot of convenience in our life and work. Each of us is a potential storyteller, but we haven't used this skill for a long time, so that we suddenly feel at a loss when telling stories.

And Annette Simmons' book "Story Thinking" can let us know how to tell a story well, what kind of story to tell on what occasion, and let the story play its greatest role.

Sometimes, the truth is unconvincing and cannot be changed, so try telling a story.