Baidu (BID, NASDAQ: BIDU, www.baidu.com) is the largest Chinese search engine in the world. It was founded by Li Yanhong and Xu Yong in Zhongguancun, Beijing in June, 2000. It is dedicated to providing people with a "simple and reliable" way to obtain information. The word "Baidu" originated from the poem "Jade Case" by Xin Qiji, a poet in the Song Dynasty: "Looking for him thousands of miles away", which symbolizes Baidu's persistent pursuit of Chinese information retrieval technology. On September 26th, 2007, China Internet Network Information Center (CNNIC) released "2007 China Search Engine Market Survey Report". The results showed that the preference share of Baidu users had increased from 62. 1% in 2006 to 74.5%. The previous slogan was "the world's largest Chinese search engine". So far (March 2007), Baidu ranks seventh in Alexa. According to the latest statistics, the proportion of traffic brought by Chinese search engines to websites is 74.88% for Baidu, 13.54% for Google and only 3.94% for Yahoo.

Company type: listed company (NASDAQ: BIDU)

Established: 1999

Headquarters: Beijing, China.

Important people:

Li Yanhong: CEO and Chairman

Liang Dong: Founder of Baidu Slogan

Slogan: Baidu, you will know.

Industry: network information service.

Product: search engine bidding ranking

Turnover: USD 39.555 million (2004)

Pre-tax profit: USD 4.442 million (2004)

Number of employees: about 6,000.

Official website:

A brief history of development

Baidu Inc. (baidu.com, Inc.) was founded in Silicon Valley at the end of 1999. The founders are Mr. Li Yanhong and Mr. Xu Yong, who have many years of successful experience in Silicon Valley. In June 2000, Baidu established a wholly-owned subsidiary-Baidu Network Technology (Beijing) Co., Ltd. in China, followed by a Shenzhen branch and a Shanghai office in June 2006.

Baidu's name has pinned Baidu's confidence in its own technology, and another meaning is to break through the western saying that "doing things 99 degrees is doing the first thing." Baidu is trying to achieve 100 degrees and reach the realm of spending on it.

Baidu company is different from the general network company. It is neither dedicated to the provision of Internet content nor a portal, but a technical company based on its own mastery and provision of Internet core technologies. With the rapid development of Internet economy in China today, Baidu Company has developed an infrastructure platform for Internet information retrieval and transmission in China by combining the world's advanced network technology, China language features and the current situation of Internet economy development in China, and directly provided high-value technical service Internet products for the whole Internet in China with the most advanced business model, becoming the best Internet technology provider in China.

Since Baidu entered the Internet market in China, its mission has been to develop extensible Internet core technologies that truly meet the habits of China people. Baidu's goal is to improve the technical content of the Internet in China and help the Internet in China develop faster. To this end, Baidu not only brought products to solve the basic problems of the Internet (information search and information transmission), but also brought a Silicon Valley-style corporate culture and a brand-new Internet application concept. Now, Baidu has three product lines, in addition to the portal Chinese search engine that has been widely recognized by the industry, there are also highly targeted search products of service enterprises-Baidu Netcom and website acceleration technology. The appearance of Baidu has erected a banner of national technology for the Internet in China, breaking the situation that the Internet in China relies on foreign network technology.

Based on its own core technology "hyperlink analysis", Baidu's search service experience is deeply loved by users. Hyperlink analysis is to evaluate the quality of linked websites by analyzing the number of linked websites, so as to ensure that when users search in Baidu, the more popular the content, the higher the ranking. Robin Li, president of Baidu, is the sole holder of the patent for hyperlink analysis, which has been widely adopted by major search engines in the world.

Baidu has the world's largest database of Chinese web pages, which currently contains more than 2 billion Chinese web pages, and the number of these web pages is increasing at a rate of tens of millions every day; At the same time, Baidu's servers distributed all over the country can directly return the searched information from the nearest server to local users, so that users can enjoy extremely fast search transmission speed.

Baidu handles hundreds of millions of search requests from more than 138 countries every day. Every day, more than 70,000 users set Baidu as their homepage, and users can search the latest and most comprehensive Chinese information in the world through Baidu search engine. Since 2004, "If there is a problem, let Baidu know" has become popular in China, and Baidu has become synonymous with search.

Baidu also provides software, bidding ranking and related advertising services for various enterprises, provides a marketing platform for enterprises to acquire potential consumers, and provides massive information retrieval and management solutions for large enterprises and government agencies. Baidu's main business model is P4P (Pay for Performance), that is, a pay-for-performance online promotion method. This service provides a good development opportunity for small and medium-sized enterprises to carry out online marketing, but it also causes some controversy. Some people think that this service will affect the user experience.

Baidu mission

? To provide top-end network technical services for network users and create a business miracle for Internet enterprises in China.

? Make Baidu a leader in the same industry in terms of brand, user satisfaction and business performance.

? Improve the technical content of Internet in China, and strive to help more Internet companies make profits faster.

Product history

065438- 10 in 2000, two young people who came back from America returned to Zhongguancun from Silicon Valley with venture capital and founded Baidu.

In May 2000, Baidu signed a contract with its first customer, Silicon Valley Power (enet.com), and Baidu products began to provide services to users.

In June, 2000, Baidu officially launched the world's largest, fastest and newest Chinese search engine, and announced its all-round entry into the field of Internet technology in China.

In August 2000, Baidu began to provide services for Sohu (sohu.com).

In September 2000, Baidu officially launched Netcom information retrieval software for enterprise users.

In September 2000, internationally renowned venture capital companies such as dfj and idg invested heavily in Baidu.

From June 5438 to October 2000/kloc-0, Baidu began to provide services for Sina (sina.com).

In June 2000, Baidu Shenzhen Branch was established.

200 1 0 1 Baidu provides comprehensive search service for 263.

Baidu provides comprehensive search service for tom.com.

In August, 20001,the beta version of Baidu.com search engine was released, which changed from background service to independent search service, creating a domestic business model of bidding ranking.

2001101On October 22nd, Baidu search engine was officially released.

200 1 Baidu sets up Shanghai office in Shanghai.

Baidu has provided a global Chinese network search system for the Shanghai hotline.

200 1 10 The financial information management center of China People's Bank adopted Baidu's "Netstone Database Search" software.

065438+ 10 in 2002, CCTV International introduced Baidu's "Netstone" information retrieval software.

In March 2002, Robin Li, president of Baidu, was selected as "Top Ten Pioneers in China".

In March 2002, Baidu took over the 263 search channel.

In March 2002, Baidu launched the "Lightning Plan" to maintain its technological leading edge.

In May 2002, Qianlong-Baidu Chinese Information Retrieval Technology Laboratory was established.

In June 2002, Baidu launched the "ie Search Partner" which was deeply loved by netizens.

In July 2002, Baidu launched the industry's first "competitive intelligence system" software and held a national tour.

In August 2002, Baidu cooperated with Netease in depth, and the bidding ranking was improved in an all-round way.

In September 2002, Digital China signed a contract with Sinopec for Baidu Enterprise Competitive Intelligence System. The State Council Press Office signed a contract with Baidu News Monitoring System.

In June, 2002, 5438+ 10, the national agent conference of Baidu's bidding ranking business was held; Baidu began to provide services for Yahoo Chinese (yahoo.com.cn). Yahoo has also joined the Baidu bidding ranking camp.

In June 2002, mp3 search was released. And launched a search monopoly game, and the majority of netizens actively participated; And provide services for Netease (netease.com).

From June 5438 to February 2002, China Mobile signed a contract with Baidu Enterprise Competitive Intelligence System; Konka, Lenovo, Coca-Cola and other internationally renowned companies have become Baidu's bidding ranking customers.

From 065438 to 2003 10, Robin Li, president of Baidu, won the title of "Top Ten IT Man of the Year in China".

In February 2003, the common search function was launched, which integrated common and practical small functions to facilitate users' use.

In March 2003, Baidu held a large-scale activity with the theme of "Life Search, Changing Life-Baidu Search Passion Night" in Beijing Century Theatre.

In June, 2003, the evaluation results were published in the "Ten Thousand People Evaluation" organized by China Computer Education Newspaper under CCID Group. Baidu surpassed Google and became the preferred search engine for China netizens.

In June 2003, Baidu launched a Chinese search list;

2003-06-2003 According to alexa, a third-party authoritative statistical agency in the United States, Baidu has ranked fourth among the most popular Chinese websites, which indicates that Baidu has become the largest Chinese search engine in the world.

In July, 2003, Baidu launched two technical search engines: photo and news, which consolidated the position of Chinese as the first search engine in the industry.

In August 2003, the Baidu website channel was launched.

In September 2003, Baidu launched the "September Marketing Revolution" and launched the marketing activities of "competitive ranking" paid search service in nearly 100 cities across the country, which achieved great market response.

From June to 10, 2003, Li Yanhong, president of Baidu, won the honorary title of "Outstanding Entrepreneur of the Second Zhongguancun Science Park".

On June 5438+February 65438+February 1 in 2003, Baidu successively launched epoch-making functions such as regional search and "post bar", and the search engine entered the community era; At the same time, there are three functions released: advanced search, time search and news reminder.

From 065438 to 2004 10, Baidu and Hurun jointly created the "2003 China Rich People's Popularity List".

From 065438 to 2004 10, Li Yanhong, president of Baidu, won the title of "Top Ten IT Man of the Year" again.

065438+2004 10, Li Yanhong, president of Baidu, was awarded the title of "Thirteen Top Talents in Beijing".

In February 2004, Enlight Media and Baidu jointly created the "Global Chinese Star Popularity List".

In March 2004, China search engine survey showed that Baidu monopolized the search market in China.

In April 2004, the scale of Baidu was further expanded and it moved into the Ideal International Building.

In April 2004, Baidu launched "Go Down".

According to alexa statistics, Baidu has become the fourth largest website in the world.

In May 2004, new products such as "weather forecast search", "network electronic calculator", measurement conversion, stock information, train flight, English-Chinese dictionary and so on came out one after another;

In June 2004, Baidu successfully raised funds.

In June 2004, the WAP version of Baidu Post Bar came out, and it is also very convenient to post it through mobile phones.

In July 2004, Baidu launched a national tour of "The Way of Network Marketing".

In August 2004, Baidu launched Super Search.

In August 2004, Baidu acquired 123 Website Home.

In September, 2004, Baidu's advertising cost several thousand dollars a day, which set a sky-high price for online advertising in China.

In September 2004, the document search function was launched, and users can search rich Chinese document resources in Baidu through advanced grammar.

In September 2004, China's first search book "Using Baidu skillfully" was officially published.

From June 5th to 10, 2004, Li Yanhong represented internet society of china at the meeting of Singaporean industrial leaders.

In June 5438 +2004 10, Baidu set up the "Apple Award" to solicit search ideas on a global scale;

In 2004, the world's first WAP/PDA Chinese web search engine was launched on June 5438+065438+ 10;

From June, 5438 to February, 2004, iResearch released the 2004 China Search Engine Research Report, which made Baidu's dominance prominent.

065438+2005 10 Baidu opened its homepage for a week to help people who suffered from the tsunami.

From 065438 to 2005 10, Li Yanhong, president of Baidu, won the title of Top Ten it People in Three Circles.

In February 2005, Baidu released the world's first hard disk search tool supporting both Chinese and English.

In May 65438+July 2005, Baidu cooperated with China Telecom to launch a beta version of Baidu Yellow Pages Search, thus formally entering the local search business, and at the same time introducing yellow pages data resources into Baidu's existing PDA and WAP mobile search services.

On June 23, 2005, Baidu launched an online question-and-answer service called "Baidu Know" and entered the field of "knowledge search".

2005-08-05 Baidu successfully listed on Nasdaq. At the same time, it surpassed Sina in alexa ranking and became the first Chinese website.

On August 1 1 day, 2005, Baidu launched the service of "Baidu Confessing Love" to provide users with the function of emotional information transmission based on name search.

0 1, in 2006 Baidu launched the Sinology Channel (guoxue.baidu.com). Thousands of years of Chinese studies, Baidu.

In March 2006, Wang Zhansheng, chief financial officer of Baidu, was elected as the first outstanding chief financial officer in China. In March 2006, Baidu joined hands with Nokia, the world's leading mobile communication manufacturer, to implant Chinese mobile search service into Nokia's mobile phone.

In March, 2006, Computer News published the survey results of readers' preferred search engine brand in 2005, and 62.29% readers preferred Baidu.

In April 2006, following "Baidu Post Bar" and "Baidu Know", Baidu launched the third community search product-"Baidu Encyclopedia" (baike.baidu.com), and the Baidu community knowledge search troika surfaced.

In April 2006, Baidu donated10 million yuan to support the construction of ecological civilization villages in Hebei Province.

In April 2006, Baidu and IBM began to cooperate in an all-round way.

In May 2006, Baidu successfully held the 2006 Baidu Top 100 National Summit with the theme of "Enterprise Marketing, Effect is King" in 33 cities across the country.

In June 2006, Baidu adjusted the original unified starting price rules, and the "intelligent starting price" system was officially launched.

In June 2006, the Ministry of Personnel granted Baidu the qualification of postdoctoral research center, and Baidu became the only company in China Internet industry with a postdoctoral research center.

In July 2006, Baidu index was upgraded and a new personalized keyword monitor appeared.

In July 2006, Baidu launched a subversive advertising model-accurate advertising.

In July 2006, Baidu officially released its new product "Baidu Space" (hi.baidu.com).

In July 2006, Baidu successfully held the first "Baidu World Congress".

In July 2006, Baidu successfully signed a contract with the Library of China Academy of Sciences.

In August 2006, Baidu joined hands with Smile Library to donate books to poor primary schools in Tibetan areas of Gansu Province.

In August 2006, Baidu and Peking University launched the authoritative legal search (law.baidu.com).

The first anniversary of Baidu's listing in August 2006.

In September 2006, CNNIC and CIC search engine market reports showed that Baidu's market share was far ahead.

In September 2006, Baidu began to hold the Golden Autumn Marketing Festival of Baidu Bidding Ranking in 56 cities across the country.

In September 2006, Baidu China search engine was selected as one of the top ten innovative software products in China.

In September 2006, Baidu launched the intelligent ranking function in an all-round way, taking the "comprehensive ranking index" as the ranking standard.

On June 5438+ 10, 2006, Baidu's "Better China People" series of marketing planning won the "effie awards" gold medal.

From June 5438 to June 2006 10, Baidu was ranked in the first "Sunshine Fortune List" in China.

From June 5438 to October 2006 10, Baidu cooperated strategically with the global traditional entertainment giant MTV to explore the development mode of domestic digital music.

In June 2006, 165438+ 10, Baidu launched its new product "Souzang" (cang.baidu.com).

In June 2006, 165438+ 10, Baidu won the mp3 search infringement case.

In June 2006, Baidu teamed up with seven well-known network security vendors to launch an anti-virus channel (shadu.baidu.com).

June 5438+February 2006, Baidu launched a new product "Blog Search".

From June, 5438 to February, 2006, Baidu knew that there were over 10 million questions and answers.

In February 2007, Baidu video search was released.

2007-02-07 Baidu Boiling Point was held for the first time.

On March 20th, 2007, the beta version of the homepage of Baidu Japanese website was launched. There are two products: web pages and pictures, which can retrieve results. This shows that Baidu's international strategic concept has taken a substantial first step.

2007-04-20 Baidu Book Search was officially launched.

2007-04-25 Baidu Blind Road was released. Baidu Blind Road includes seven Baidu search services. They are Baidu News Search, Baidu Web Search, Baidu MP3 Search, Baidu Post Bar, Baidu Know, Baidu Encyclopedia and Hao 123 Website Navigation.

On August 9, 2007, Baidu World Congress was held, which is an annual industry event held by Baidu for users, customers and partners. As the largest Chinese website in the world, Baidu has changed the way people get information, thus changing people's lifestyle.

On September 9, 2007, the game channel officially announced and enabled the domain name.

On September 2 1 day, 2007, Baidu announced that its Olympic interactive platform "Baidu 2008 General Mobilization" was launched.

On June 10, 2007, Baidu, a search engine company, announced that it would enter e-commerce and build a C2C platform, which is expected to be launched in early 2008.

On June/KOOC-0/65438+/KOOC-0/October/KOOC-0/day, 2007, the test version of Baidu statistical system was officially launched. /

On June 9, 2007, the beta version of Baidu Financial Channel was launched. /

On June 65438+February 2, 20071,Baidu patent search went online.

On June 65438+1October 65438+February, 2008, Baidu Entertainment was officially launched.

On February 27th, 2008, Baidu Security Center, which has many functions such as free virus killing, system security detection, system vulnerability repair and malware cleaning, was officially launched.

On February 29th, 2008, Baidu IM software "Baidu Hi" began internal testing.

On March 5th, 2008, Baidu officially announced that its voice search (yuyin.baidu.com) service had officially entered the testing stage. Users call Baidu voice search service hotline 400-666-8585, connect with Baidu service engineers and put forward their own search keywords. Engineers search according to users' requests and provide users with relevant search results.

PS: In 2008, Baidu launched the 2008 General Mobilization, and I participated! I will give it! I am very happy! We are the masters of the Olympic Games.

On March 25th, 2008, after nearly 1 month of Baidu internal testing, Baidu Hi entered the open invitation testing stage. Domain name activation, hi, first experience.

On March 28th, 2008, Haier Baidu Streaming Media Channel, which was specially opened by Baidu for streaming TV users, was officially launched. /