1. A new concept of cross-cultural talent training-integrating national conditions, the project initiated by the Ministry of Education for returnees is 2008.10-205438+00.5438+00.

2. Stereotype of China's national image and media construction —— Analysis of German mainstream media and humanities and social sciences research projects of the Ministry of Education 2007.07-205438+00.08.

3. International Image and Peaceful Rise: A Study on the Mechanism of German Media Shaping China's Image, Zhejiang Qianjiang Talent Plan 2008.02-20 10.02.

4. Dynamic Analysis of China's Image in Contemporary German Media, Planning Project of Provincial Federation of Social Sciences, 2007-20 10.

5. Berlin Model and Foreign Language Discipline Reform, Zhejiang Education Department, 2006.3 1-2008.5.

6. Study on the image of China in European media and China's international tourism promotion strategy, Zhejiang Overseas Travel Company, 2008+02.30.

7. Research and training on managers' quality organized by "Zhejiang Week" of German Ministry of Education and Science, Hamburg, Germany, March 438+0, 2007.

8. Study on Cross-cultural Barriers for German SMEs to Enter China Market, Everett GmbH, April 30, 2007.

9. Cross-cultural communication connotation of advertisements in modern media between China and Germany, Dawn Project of Zhejiang University, September-April 2005.

Participate in scientific research projects

1. Cooperation between Foreign Languages College of Zhejiang University and zhenhai district, a strong education area in Ningbo * * * The sub-project of Nine Foreign Languages Experimental School was approved by zhenhai district Municipal Government on 20/2/2008.

2. Research on Hangzhou city image design from the perspective of globalization —— Research on international signs of public facilities —— Hangzhou Development and Reform Commission on June 30, 2006.

3. Teaching reform of higher education in the new century. Teaching Reform of Undergraduate Education (Construction of New College German Textbooks) 2002.09.06438+0

textbook

1. The first volume of College German (the textbook of the Tenth Five-Year Plan for General Higher Education) is edited by Shen Lu, Ethan and Shao Yong. Foreign Language Teaching and Research Press, 2002.

2. A new handbook for college German teachers (textbook for the Tenth Five-Year Plan of general higher education), edited by Shen Lu, Ethan and Shao Yong. Foreign Language Teaching and Research Press, 2004.