Annual summary of marketing work 1
Twenty years have passed. In the post of marketing, I always adhere to the attitude of "doing my duty for 60 seconds in one minute", strive to do a good job as a marketer, be strict with myself, and correct my working position and attitude. To sum up my work in the past year, I can only say that I am busy and full. In the past year, under the guidance and care of the leaders, with the help and cordial cooperation of my colleagues, my work has made some progress. In order to sum up experience, learn lessons and make better progress, I will summarize my work this year as follows:
First, correct attitude and love your job.
Attitude is everything. If you can't treat your work with the right attitude, you can't do your duty in your work. In the past year, I have done my work in a down-to-earth manner with a positive, serious and responsible attitude.
Second, cultivate team consciousness and correct cooperative attitude.
At work, everyone has his own strengths and advantages. Cultivate their team consciousness and cooperative attitude, cooperate with each other and learn from each other. The work can be carried out more smoothly. Personal strength alone is not enough. Our environment requires everyone to think wholeheartedly and work wholeheartedly, regardless of personal gains and losses, so that the work can be successfully completed.
Third, do a good job in marketing and enthusiastic service.
In order to complete the marketing objectives and tasks this year, I actively do a good job in the marketing of various businesses of the company. Visit customers through various channels, deeply understand the "pain points and itching points" of customers, and provide comprehensive business services such as express delivery, cultural media and insurance in combination with our business segment. Lay a solid business foundation for completing the annual marketing task.
Fourth, there are shortcomings.
There are achievements and shortcomings in the work. Mainly to strengthen the study of business knowledge and overcome their own shortcomings, we should conscientiously sum up experience, overcome shortcomings and do a good job in the future.
(1) Strengthen communication. In my future work, I can be frank, tolerant and trusting, but I lack communication. Effective communication can eliminate misunderstanding, enhance understanding of harmonious relationship, ensure work quality and improve work efficiency.
(2) Strengthen self-study and improve their own quality. Accumulate work experience, improve work methods, learn from comrades around you, pay attention to the advantages of others, learn their methods to deal with problems, find out their shortcomings and improve themselves.
Finally, thank you for your support and help. I know I still have many shortcomings and deficiencies, such as immature working methods and incomplete business knowledge. In the future work, I will accumulate experience and lessons, strive to overcome my own shortcomings, hone myself in my work, and do all the work dutifully!
Annual summary of marketing work II
The times are progressing and the society is developing. Marketing is the key link of the company's rapid development. I have worked in the bathroom for _ _ years. In this _ _ year, I deeply realized the glory and hardship of this job, and also gained unprecedented growth. I can only concentrate on my work with a more diligent, honest and grateful heart. In the past _ _ years, my work performance has made great breakthroughs and developed rapidly. Under the sincere guidance and care of leaders at all levels of the company, with the sincere help and support of all my colleagues, I completed my marketing task with a positive attitude, diligent and pragmatic work, well-trained business, dedication and pioneering spirit, and according to the requirements and tasks of the company's superiors. I will summarize the work of this year as follows:
A, _ _ year work summary
In _ _ year, I completed the marketing task of _ _ million. In _ _ year, the personal marketing task target issued by the company was _ _ million. With my continuous efforts, I actually completed the marketing task of _ _ _ million in the whole year, and exceeded _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ For such excessive achievements, it is inseparable from the perfect company system.
On the one hand, because marketers are in direct contact with customers, only by winning the trust of customers can they work smoothly, so I have always had a good cultivation, and I have always been generous and dressed appropriately. Marketing is not only selling products to customers, but also including after-sales service. In the after-sales work, I insist on receiving the information of customers' complaints. I will communicate face-to-face by telephone, fax or at the customer's place in time, discuss the solutions after learning more about the complaints or complaints, and reply to the customers in time. Follow up the implementation of the processing results until the customer's reply is satisfactory. After completing the marketing, I will go to the production workshop to do a good job of documentary delivery service, strive to make every order satisfactory to customers, always consider the interests of customers, and let customers avoid worries through a strong sense of service.
On the other hand, marketing work should always be full of high enthusiasm and passion, have the spirit of not being afraid of hardship and fatigue, and have the courage to be the first. I am used to making a detailed plan for myself before I start work, from the annual goal to the step by step. With a plan, we can work in an orderly way. I always believe that opportunities are reserved for those who are prepared, so I insist on active marketing instead of passively waiting for business opportunities. In my daily work, no matter whether the marketing process is smooth or tortuous, I will sum up my experience regularly, find my own strengths and weaknesses, and strive to be supplemented and developed in the next stage.
Two. Work plan for 20__
Summing up my work in the past year, I still have many problems and shortcomings in my work. I need to learn working methods and skills from other salespeople and peers. For 20 years, I intend to learn from each other on the basis of last year's work gains and losses. Focus on the following aspects:
On the one hand, I intend to study product knowledge, performance and use hard after determining the product variety. While doing a good job, I plan to study business knowledge, skills and marketing practice seriously in order to improve my theoretical knowledge, strive to continuously improve my comprehensive quality and lay a human resource foundation for the further development of the company.
On the other hand, in order to ensure the completion of the annual marketing task, we should collect information and summarize it in time at ordinary times, and strive to create better performance in 20__.
The marketing achievements made in _ _ are a great affirmation of my efforts, and will also spur me to be more diligent, practical and rigorous in my future work and create new marketing highlights.
I hope that in the new year, I can increase my marketing space through continuous efforts and hard work, and also win greater benefits for the company in return for the love of the company and leaders!
Annual summary of marketing work 3
Everything is established in advance, and it is abolished if it is not foreseen. _ _ year is coming. In order to meet the needs of company and personal development, I made a detailed plan for my marketing objectives and tasks in the new year.
Performance planning
_ _ _ year 1 month, just after Christmas abroad, the turnover of holiday products may drop slightly, but there is still room for development of other industrial products, and it is estimated that the last wave of shipment peak will be caught by the end of the year. This month, we should actively look for sources of goods and strive for the performance of 8000- 10000 yuan. Early February is the Spring Festival in China, and a large number of domestic manufacturers have a holiday, and the shipments have declined. The business has gradually entered the off-season, and the performance has been above 5,000 as far as possible. March-July should be relatively free. We should seize the time to accumulate potential customers by telephone, email, internet and strange visits, and add at least 4 new customers every month (that is, 1 new customer per week), and the monthly performance should increase at least 1 10,000 yuan.
August is a transitional period, and the logistics industry will once again enter the peak season. At this time, we should pay a return visit to the customers accumulated in the past few months one by one, increase communication and contact with customers, and do our best to turn potential customers into clinch a deal customers. 9. June 5438+00, commonly known as "Golden September and Silver 10", is the peak period for foreign trade companies to deliver goods and the golden stage of our business. In the past two months, on the one hand, we should concentrate on maintaining old customers and providing good services; On the other hand, we should make use of the resources accumulated in the previous months to achieve a breakthrough in performance, with an average monthly profit of more than 12000. 11-65438+February, Christmas is coming abroad, and the domestic procurement volume is bound to increase greatly, which is another good opportunity for our business development. As old employees, our performance should be stable at around 15000.
Considering the influence of seasonal factors such as holidays and off-season, I break down the index of _ _ year into every month, as shown in the following table: (omitted)
With the increasing saturation of the express delivery market and the increasing competition, the profit rate of general goods in the express delivery industry shows a downward trend. In order to meet the market demand and the company's development direction, we should not be limited to developing the express delivery market in _ _ _ _, and air and sea transportation will surely become the focus of a new round of market competition. Judging from the current air and sea transportation business of our company, the profit is relatively objective and there is still a lot of room for development.
So far, I haven't taken over the air transport business, and my knowledge of shipping is relatively lacking. I plan to gradually shift my focus to air and sea transportation in the new year, and actively use all available resources to improve my business knowledge and level. Specific to the actual operation, you can participate in the systematic training organized by the company, ask leaders and colleagues, and at the same time, you can further improve your knowledge reserve through related books.
(2) Self-realization planning
In addition to the requirements and expectations for work, I feel that my own quality still has a lot of room for improvement. Being cheerful in doing business and communicating with the outside world is also an obstacle that I can't break through at present. After 20 years, I will be more open-minded and truly integrate into the collective life. After work, it is very helpful and necessary for me to go outside to broaden my horizons and enrich my social experience. More importantly, we should learn to handle everything independently and not rely too much on others for everything. In this respect, all leaders and colleagues are examples for me to learn from.
Of course, in the new year, I still have a lot to improve and improve. I will constantly sum up and reflect on myself, strive to adapt to the development requirements of the company and achieve greater breakthroughs.
Annual summary of marketing work 4
I started to work as a marketing information technology assistant in the Metrology Department of the Power Marketing and Trade Department of the company from 1 1 month _ _. With the care and help of department leaders and colleagues, I have made great progress in work, study and thinking for more than a year. My work, study and idea analysis are summarized as follows:
First, in-depth study of political theory and continuous improvement of political literacy.
Over the past year or so, I have carefully studied the master plan of China Southern Power Grid, the spirit of the working conference of China Southern Power Grid and China Southern Power Grid Corporation, the regulations of Yunnan Province and China Southern Power Grid Corporation on energy conservation and emission reduction, and the speech of _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Through learning, I further understand the importance of the overall planning of South China Network. I deeply understand the spirit of "unity is strength, tenacious struggle and endless" and understand the spirit of "methods are always more than difficulties, perseverance and hard struggle", which will be a powerful driving force for my future work and a powerful weapon to overcome difficulties.
In addition, I also use the internet, television, newspapers and other media to understand and learn political current affairs, pay attention to social and political life, and greatly improve my consciousness and enthusiasm for political learning.
Second, study hard and improve professional knowledge.
In terms of business knowledge, I participated in the innovative training of marketing work organized by Internet companies and the training of marketing related skills organized by companies. In addition to participating in various trainings organized by the company, I also humbly ask the professional and technical personnel of Tongfang Company and various power supply bureaus for the knowledge of marketing informatization and automation, and learn the professional knowledge of informatization and automation independently according to the needs of work. In addition, I studied for a master's degree in control theory and control engineering at the School of Information and Automation, Kunming University of Science and Technology at the weekend. In this more than a year, I have basically completed the course of master of engineering, and my theoretical knowledge has been greatly improved. Pay attention to summing up the gains in the learning process and publish an article on Yunnan electric power industry.
Third, do your job well and improve your working ability.
In the past year or so, under the arrangement of department leaders, I mainly participated in the following work:
(A) the construction of marketing monitoring center
By integrating customer service system, 95598 system, negative control management system, demand side management system, dispatching mis, marketing field monitoring equipment and other resources, the marketing monitoring center establishes a new marketing workflow monitoring management system, truly realizes end-to-end management and comprehensively improves the level and level of marketing services. From the beginning of the construction, I participated in the compilation and improvement of the construction scheme of the marketing service center system of Yunnan Power Grid Corporation, and participated in the coordination of relevant contractors during the whole construction process, and undertook the daily management and maintenance of the software and hardware equipment of the monitoring center. After the trial operation of the system, the contents that need to be improved in the marketing service center system are compiled by soliciting the opinions of various departments, and the monitoring center is accepted at the end of the year, and the ideas for the later construction of the monitoring center of Yunnan Power Grid Corporation, the operation management system of the marketing monitoring center of Yunnan Power Grid Corporation, and the post responsibilities of the marketing monitoring center of Yunnan Power Grid Corporation are compiled and improved. Up to now, the Marketing Monitoring Center has completed 73 functions, including 63 business functions and 10 data filling functions. Among the business functions, there are 23 power generation and power supply modules, demand side management 15, marketing operation 13, quality service 10, and 2 others.
(B) County-level companies "integration" work
As the "Three Major Projects" of this year's marketing, I participated in the compilation and improvement of the Implementation Plan and Business of Integrated Customer Service System, the Integrated Business Process Specification for Marketing Information of County-level Power Supply Enterprises of Yunnan Power Grid Corporation (for Trial Implementation) and the Detailed Accounting Rules for Comprehensive Electricity Consumption of Marketing Information of County-level Power Supply Enterprises of Yunnan Power Grid Corporation (for Trial Implementation). In view of the network problems exposed in the implementation of "integration", I participated in the compilation and improvement of the Project Book of Yunnan Power Grid Marketing Integration Network System Construction, and participated in the organization and implementation. Participate in the exchange meeting of "integrated" customer service system with on-site technicians, collect and sort out the opinions of all units on the system and the problems in the use process, and complete the "FAQ of integrated customer service system". At present, "integration" has completed the implementation of three core modules of copying, checking and receiving in 689 power supply stations of 66 county companies.
(3) Wuhua Branch of Kunming Bureau will pilot the construction of a 7_24-hour digital business hall.
Participate in the compilation and improvement of the 7_24-hour digital business hall construction scheme, and coordinate the problems in the construction process of Kunming Bureau, Yundian Tongfang and other related units. At present, the civil engineering part of the 7_24-hour digital business hall has been completed, the software development is over half, and it will be put into use soon. At that time, users can pay the electricity bill in cash or other ways, and handle the inquiry and installation business 24 hours a day in a full self-help way, which will enable users to complete their business faster, save time and flexibility, and also save the power supply cost.
(D) Construction of mobile marketing operation system
Participate in the preparation and improvement of Yunnan Power Grid Corporation's marketing mobile operation subsystem scheme and Yunnan Power Grid Corporation's marketing mobile operation subsystem technical agreement. To organize and coordinate Kunming Bureau and Yundian Tongfang to take the lead in developing mobile pilot applications in the inspection brigade of Kunming Power Supply Bureau in combination with the actual situation of Yunnan Power Grid. At present, it mainly realizes the common inspection functions such as comprehensive inquiry, power supply notice inquiry, user file information, review and rectification notice, filling in on-site treatment sheet, problem notebook and so on.
(five) to participate in the preparation of various specifications.
Participated in the compilation and completion of Code for the Construction of Distribution Team of Yunnan Power Grid Corporation (16 volumes), Management Measures for Predicting and Pre-controlling Marketing Safety Dangers of Yunnan Power Grid Corporation (Trial), Marketing Standard System of Municipal Power Supply Enterprises of Yunnan Power Grid Corporation and Marketing Standard System of County Power Supply Enterprises of Yunnan Power Grid Corporation.
(six) to complete the daily work of the measurement department.
Complete the settlement of power transmission from the west to the east, review the configuration of electric energy metering devices in online power plants, prepare marketing metering and marketing project plans, and track the completion of projects.
By participating in the construction of marketing monitoring center, I have a comprehensive understanding of marketing workflow; Through the county-level "integration" construction, we have a certain understanding of the marketing business, process and existing problems of county companies; Through the construction of digital business hall and mobile marketing operation system, I realized the importance of informatization and automation to the development of an enterprise. By participating in the compilation of various specifications, my writing level has been improved to some extent; Through the daily work in the metering room, I have a comprehensive understanding of the electric energy metering device and my working ability has been comprehensively improved.
Fourth, its own shortcomings.
(a) in the face of new positions, the business scope has expanded a lot, and higher requirements have been put forward for professional technical knowledge and business ability; Although after a period of hard study, I have basically mastered the relevant professional knowledge and business knowledge, which can ensure the development of the work; However, the depth and breadth of these professional knowledge are far from enough, and we need to study hard in the future work.
(2) There is still a gap in communication and coordination ability, which needs to be further improved.
Verb (abbreviation of verb) future work plan
In the marketing department for more than a year, with the care of leaders and the support and help of colleagues, I have made some achievements and learned a lot of marketing management knowledge through my own continuous efforts, and I have a new understanding of the company for the electric power employees who were originally in the front line. After returning to power transmission and transformation, facing the new post, I will strengthen theoretical study, apply what I have learned, constantly improve myself, especially the study of new technologies and theories, work hard, exercise and grow in practical work, constantly accumulate work experience, improve my business ability and work level, and make new and greater contributions to the construction and development of electric power!
Annual summary of marketing work 5
I am very glad that I have the opportunity to join _ _, in such a big family full of energy, self-confidence and strong perceptual culture, so that I can have a good platform to show myself; Give play to one's own advantages and make up for one's own shortcomings; Constantly accumulate their own business experience and life experience, for _ _! At this time, my heart is full of infinite gratitude and expectation!
I have been in _ _ _ _ _ _ _ _ _ company for _ years.
1. Knowledge accumulation of system products: As I just joined the building materials marketing industry, I have a basic process to know and understand the company's products, from pipes and fittings, to plumbing pendants, to the development trend of floor heating, to the expansion of _ _ _ products, all of which are constantly explaining a problem: the company's benign development and growth!
Second, the development and construction of business channels: the marketing areas I am responsible for are: Qian 'an, Guye and Kaiping. From the initial visit to the second purchase channel store, * * * has accumulated _ _ effective customers, including _ _ A stores and the rest B customers. One of the Class A stores is a big customer, with a total purchase of more than _ _ _ yuan in half a year, mainly focusing on temperature control valves, and plans to make a series of water heating at the end of the year or early next year. _ _ Customer's customer situation is relatively stable, and products will be added in product marketing next year.
Third, brand building is particularly important: in the series of products of _ _ _, the product positioning of "we only do high quality" fully shows the company's foresight and customers have also given high praise. Every floor drain, every hose, every angle valve and every meter of pipeline embodies the company's self-monitoring and supervision from production to marketing to after-sales service. Of course, the brand cannot be achieved overnight. Relying on execution, relying on word of mouth, relying on the efforts and dedication of our team!
Fourth, the customer is always God! On the premise of ensuring the company's interests, treat every question raised by every customer as gold and precious! Whether it is product improvement or marketing, customers will help us provide valuable advice. So when I encounter problems, I will try my best to think about solutions from the customer's point of view. Of course, customers will appreciate it, and at the same time, it will increase the customer relationship with customers. It is natural to purchase goods.
Verb (abbreviation of verb) marketing data statistics: as of _ _ _ _ _ _ _ _ _
To sum up, it is a summary of my own work in understanding the company, understanding the market and developing customers over the past year. Indeed, I have many shortcomings in my work. Under the positive influence of the company's corporate culture, I improved myself with the help of my colleagues, and better integrated into the _ _ family, becoming a qualified family member.