Four-year academic system for undergraduate and provincial majors: school-based department.
Professional direction: industrial product design, electronic information product design, furniture and light industrial product design.
Training objectives: This major has the coordinated development of "thick foundation, wide caliber, emphasizing ability" and "knowledge, ability and quality", has a solid theoretical foundation of industrial design, innovative design ability of products, good professional quality and professional skills, and can engage in design, management, scientific research and teaching work focusing on product innovation in enterprises, professional design institutions and teaching and scientific research units, as well as information design and interaction related to product design.
Core courses: modeling materials and technology, design perspective and sketch, product renderings, ergonomics, product basic form design, product concept design, design research, product design methods and research, furniture design and development, electronic information product development and design, vehicle product modeling design, design industry understanding and practice, product design graduation design.
Employment orientation: Engaged in the design, management, research and teaching of electronic products, household appliances, transportation equipment, furniture and other products in domestic and foreign production enterprises, design companies, schools or scientific research units, or can start their own businesses.
environmental design
Four-year undergraduate study campus: headquarters.
Professional direction: interior design, landscape design.
Training objective: To train students to have a solid theoretical foundation and professional practical skills in environmental design, to have certain creative design thinking and expressive ability, to master the procedures and methods of indoor and outdoor environmental design skillfully, and to design the environment reasonably, improved or innovatively on the basis of comprehensively dealing with the function, space, materials, structure, appearance, scale, construction technology and market demand of the environment. Can be engaged in interior design, landscape design, public art design, display design and other environmental design-related work in enterprises and institutions. This major trains applied environmental design talents.
Core courses: space design foundation, design performance-interior renderings, computer-aided design I-AutoCAD, computer-aided design II-Sketchup and PS, computer-aided design III-3D MAX and post-processing, introduction to environmental design, public art design, environmental art model making, residential space design, office space design, commercial space design, exhibition design and environmental design I- landscape design foundation.
Employment direction: domestic foreign enterprises and institutions engaged in civil building modeling design, landscape design, interior design, display design, furniture design, soft decoration design, arts and crafts design, etc.
visual communication design
Four-year undergraduate study campus: headquarters.
Training objectives: This major trains applied information communication design talents with solid basic theory and practical skills of visual communication design, strong image thinking ability and design innovation ability, and can engage in brand promotion, media planning, packaging design, advertising design, book design, web design, image editing and other work in the fields of traditional print media and modern digital media.
Core courses: design history, graphic creativity, layout design, text design, VI design, UI design, packaging design, advertising design, web design, book design.
Employment orientation: advertising design and production companies, various traditional and modern digital media institutions, design departments of large enterprises, cultural planning and communication companies, publishing houses, multimedia software development and production companies, computer audio-visual entertainment products development and production companies, etc.
animation
Four-year undergraduate study campus: headquarters.
Professional direction: film animation, game art
Training objectives: This major is mainly to meet the urgent needs of creative talents in China's animation industry and related industries. For TV stations, film and television production companies, animation companies, animation communication enterprises and institutions, network companies, game companies and other units, cultivate good humanistic and artistic literacy, solid animation art and modern visual art design concepts and theoretical basis, master cutting-edge animation technology and the latest image media technology expression means. With strong artistic innovation and creative practice ability, applied innovative talents engaged in animation director, animation screenwriter, animation design, animation production, game art design, image media design and so on.
Core courses: history of animation at home and abroad, introduction to animation, animation modeling foundation, film and television principle, computer multimedia technology, photography foundation, animation planning, animation script writing, animation software foundation, role design, scene design, animation audio-visual language, storyboard design, animation post-synthesis, animation project promotion, animation peripheral products, game introduction, game art creation foundation, game animation, game special effects and synthesis, game planning and marketing.
Employment orientation: Professional animation companies, game companies, comic companies, TV stations, online media companies, enterprises and institutions can also start their own businesses and become independent producers of animation, comic works or game art development.
arts
Four-year undergraduate study campus: headquarters.
Professional direction: oil painting, comprehensive painting and Chinese painting.
Training objective: to train students to master the basic theories, knowledge and skills of fine arts majors systematically, and to have strong abilities in painting, art history research, art education, planning and management of contemporary visual culture. Can be engaged in art education, art creation, art research, cultural industry management, visual cultural activities planning, press and publication, galleries, museums, art galleries, online media and other aspects of work, with strong social adaptability of compound and applied professionals.
Core courses: China art history, foreign art history, Chinese and western modern art trends, art introduction, art planning practice, painting foundation, design, painting (figures and human bodies) in the selected professional direction, painting materials and creation.
Employment orientation: art education, art creation, art research, cultural industry management, planning of visual cultural activities, press and publication, galleries, museums, art galleries, online media, etc.
musicology
Four-year undergraduate study campus: headquarters.
Professional direction: music education, instrumental music, vocal music, music theory, piano.
Training objective: To cultivate compound and innovative talents with basic knowledge and skills in musicology, strong ability in analysis, application and research of music theory, and certain ability in vocal music and instrumental music performance and teaching, who can engage in music education, music performance, music creation and music culture popularization in cultural centers, primary and secondary schools, social music groups, scientific research units and publishing, film and television and broadcasting departments.
Core courses: vocal music, piano, instrumental music, basic music theory, solfeggio, Chinese and foreign music history, art introduction, paper writing.
Employment direction: cultural and artistic propaganda institutions, professional performance groups, various media, schools at all levels and other units.
dance
Four-year undergraduate study campus: headquarters.
Training objectives: to train students with good moral quality and high cultural and artistic accomplishment; Master certain dance professional skills and theoretical knowledge, understand the development trend of ballroom dancing culture, have broad vision and innovative consciousness, be able to engage in basic dance teaching and theoretical research in primary and secondary schools, kindergartens and other units, and be able to engage in ballroom dancing arrangement and theoretical research in cultural centers, ballroom dancing troupes and enterprises and institutions, so as to lay a foundation for further study.
Core courses: Introduction to Art, China Folk Dance Culture, Social Dance Culture Research, Dance Works Appreciation, Chinese and Foreign Dance History, Social Dance Creation, Basic Dance Training, China Folk Dance Unit Basic Training, and Dance Teaching Method.
Employment direction: I can engage in dance education and performance in large enterprises and institutions, as well as the organization, planning and creation of parties, and engage in dance research in research institutes.
Dance performance
Four-year undergraduate study campus: headquarters.
Training objectives: to train students with good moral quality and high cultural and artistic accomplishment; Master the professional skills and style characteristics of China classical dance and China folk dance; Master the basic theory of dance and related professional knowledge in an all-round way, and have strong dance performance ability; Applied talents who can engage in dance performance, choreography and dance teaching in professional art performance groups, enterprise art troupes, primary and secondary schools, and lay the foundation for further study.
Core courses: basic performance training of China classical dance, performance training of China folk dance style, action analysis and choreography, China classical dance, rehearsal of dance repertoire, dance teaching method, introduction to art, China folk dance culture and Chinese and foreign dance history.
Employment orientation: I can engage in dance performance, dance teaching, organization, planning and creation of large-scale parties, and I can also engage in dance research.
(Reference for Undergraduate Specialty Setting) I. Industrial Design and Theory (0802Z2)
Training objectives: Taking the integration of design and technology as the basic feature, we will cultivate senior professionals and management talents with solid knowledge of basic disciplines such as product design, digital design and design engineering, who are competent in the research, development and application of design science, engineering design and implementation, and promotion of new technologies, and have strong adaptability to design and engineering technology.
Research direction: product modeling design research, visual design research and interactive design research.
Master tutor: Zhang Yuping (professor), Huang Jing (professor), Wang Chongdong (professor), Meng Kaining (associate professor) and Rui Zhou (associate professor).
Second, Marxism and China Art (0305Z2)
Training objectives: cultivate firm Marxist beliefs and build the ideal of Socialism with Chinese characteristics; Systematically grasp the basic principles of Marxism and the latest theoretical achievements of Marxism in China; Support the party's basic line, establish a correct world outlook, outlook on life and values, abide by the law, have a strong sense of professionalism and responsibility, have good moral quality and academic accomplishment, and are willing to serve socialist modernization; Master the theories and methods of Marxism and China's art research; Familiar with the main content, basic characteristics and development law of modern and contemporary art in China; Have certain scientific research ability; Proficient in a foreign language, and can read the foreign language materials of this subject; Able to use computer and network technology to effectively collect, process and transmit information; Understand the latest trends of this subject; Physical and mental health; Can undertake the teaching of ideological and political theory, China art and other related courses in colleges and universities, engage in academic research, theoretical propaganda and party and government work related to this subject, and serve local economic construction and social development.
Research direction: Marxism and modern and contemporary art in China, Marxism and modern and contemporary art aesthetics in China.
Tutors for master students: Hu Xuefeng (Professor), Qu Bo (Associate Professor) and Wang Limei (Associate Professor).
Iii. Management of Art Industry (1202Z3)
Training objective: To cultivate senior professionals with all-round moral, intellectual and physical development, solid theoretical foundation of art industry management and basic theoretical knowledge of modern art organization and enterprise management, extensive knowledge of art and humanities and social sciences, adaptability to the development of art career and art industry, pioneering and innovative spirit, and competence in design industry management, art industry management and film and television industry management. Through learning, we can fully understand the latest research results and development trends in this field at home and abroad, have a deeper understanding and understanding of the basic laws of art industry management, and have strong insight and judgment on hot issues in the art economy field. And through practice, cultivate strong investigation and research ability, management and operation ability.
Research direction: design industry management and art industry management.
Master tutor: Huang Jing (professor), Zhang Yuping (professor), Wang Chongdong (professor), Qu Bo (associate professor), (associate professor), Meng Kaining (associate professor), (associate professor).
(Master's major setting reference)