Interviewee: Founder of Chengdu Secret Network.
Awards: 10 2006 Top Financial Man of the Year Award.
Shao Chen: Where am I from? Interaction? make money
Shao Chen, a calendar year? Top ten financial figures in Sichuan? The youngest candidate, but a 24-year-old boy, has been wandering the internet for five years and is well-known in Chengdu circle.
Is fate in 19? Master?
Shao Chen founded nearly 10 projects, experienced four company closures, and did not enter the fast lane until the last two years.
In 2002, Shao Chen, aged 19, established the first air-conditioning industry portal in China? China Refrigeration Online. However, a year later, Shao Chen had a serious disagreement with the external management, and Shao Chen decided to resign. After realizing his shares, he went to Hangzhou, where he admired Ma Yun the most. He didn't meet Ma Yun himself, but happened to find Zhejiang Metropolitan Network, a website dedicated to providing services of eating, drinking and having fun, which has actually become the largest life portal in Zhejiang. At that time, there was no similar website in the west, so I decided to copy this model to Chengdu.
? Chengdu metropolitan network? Soon after its establishment, it attracted thousands of merchants and tens of thousands of netizens to join the discount service system. At the end of 2004, Chengdu MAN began to make a profit, and once ranked among the top 4 in the national MAN.
Let life be 2.0.
In March 2005, Shao Chen won in the circle? Network southwest king? What's the nickname? His website is king in the local area? And the derogatory meaning is? Didn't blossom and bear fruit in the country? . After he left Chengdu metropolitan network, he spent a month studying the successful experience of Ctrip and Focus, and soon went online? Dense circle network? , located in urban interactive life consumption, is the representative of the emerging network 2.0. Hangzhou word-of-mouth network, which is similar, has been acquired by Alibaba for nearly $6 million.
? Traditional network is more acceptable and 2.0 is more interactive. In fact, our lives are completely interactive. So what the tight circle network does is to realize the interactive content of life. ?
Allegedly,? Dense circle network? The consumer information provided covers more than 20 fields. With the development of DM magazine and the establishment of consumer clubs, it has become one of the most popular local websites in Chengdu. Through joint venture operation, tight circle network? Has landed in Chongqing, Guangzhou, Hangzhou, the national membership increased to 300 thousand. This year, it is expected to expand to 65,438+00 cities in China and Malaysia. Its revenue scale and expansion speed are in the forefront of similar websites in China, and it has achieved large-scale profit in the first batch of Sichuan web2.0 concept websites. It is also a rare inter-provincial large-scale investment and operation company.
Dialogue: Details? Pile up? vitality
Reporter: What are you most proud of in 2006?
Shao Chen: Participated in Oriental TV at the end of last year? Creative winner? Reality show, I entered the top 48 training camp directly as the only Chengdu player. It doesn't matter if you don't win the prize. The key is to take this opportunity to have frequent contact with global investment companies.
Reporter: What impressed you most in 2006?
Shao Chen: Last May, the National Network Business Conference was held in Chengdu, and Ma Yun made a remark that surprised the audience. After 80s, 95% of entrepreneurs will die silently, 4% will take a bubble when they die, and only 1% will succeed. ? I couldn't laugh at that time, so I led a team to hold a summary meeting all night. I said,? We regard entrepreneurship as a game, but we must play it. We would rather soak in Hong Kong, Shanghai or Beijing than suffocate in Chengdu. Although we are still ordinary, every detail can accumulate and explode great energy. ? At that time, everyone cried and held hands tightly together.
Reporter: In a word, what advice do you have for young people to start businesses?
Shao Chen: Look in the mirror every morning, not to see whether you are handsome, but to see whether you are a little more mature than yesterday, and whether you are capable of taking on money and great responsibilities.
Reporter Luo She
? Shao Chen, a tireless post-80s entrepreneur? ? Interview with Lun Jia
Shao Chen also learned about it through donews. Shao Chen is relatively active in the southwest edition of News. He knew his name when he was in Shanghai, and he felt his grace for the first time at the Chengdu 2.0 party. The passionate and rational speech made everyone sit up and take notice. At that time, I always thought that such rich work experience must be old. Later, I learned that I was only 24 years old and had 13 entrepreneurial experiences, which made me re-examine this tireless post-80 s entrepreneur. Shao Chen is very active in Chengdu Internet and even the whole Internet circle. Chengdu website holding hands? An activity in Chengdu really opened the actual business cooperation between Internet peers. In the active communication with colleagues from other provinces, it has also established its own intensive industry position. A while ago, I chatted with a friend in Tianjin, and I actually knew that there was a Shao Chen in Chengdu. At that time, Shao Chen's project was only aimed at Chengdu. Four years of experience in 13 project operation has enabled him to accumulate valuable experience and the most important wealth-a stable operation team. In my personal interview with him, I mentioned his entrepreneurial experience. He said this: I have done many projects, such as e-commerce, online media, member value-added services and so on. Many of them waste a lot of time because they choose the wrong fund and can't find good partners? Ma Yun once said, learn, not from successful people, but from failed people. Because the reasons for success are often the same, but the reasons for failure are different, I believe this valuable experience will provide a very important reference for the operation of his new project. When he mentioned why he chose Chengdu to start a business, he said: The cost of starting a business in Chengdu is relatively low and he is very familiar with it. In the case of such great coastal competition, it is a good choice to come to Chengdu, and what I do is to spend. Of course, this leisure city is very suitable for our development? Shao Chen is from Zhejiang and studied at Sichuan University. He speaks authentic Sichuan dialect, which makes it impossible to judge where he is from. Real integration into Sichuan is also an important weight for his entrepreneurship in Chengdu. At present, Shao Chen has devoted almost all his energy to dense living communities. According to him, dense communities have entered a benign operation, basically achieving self-financing, and even some surpluses. At present, the operation is mainly as a member. Of course, he is also actively looking for investment to prepare for the national expansion of the secret network. Every time we eat and drink together, many people will ask if Shao Chen is from the Northeast. Because of his generosity and enthusiasm, I, an out-and-out Northeastern, can't help feeling ashamed. Shao Chen's passion also infected everyone in his team. The last trip to Chongqing and the communication with two other employees made me deeply feel the cohesion of the team. Entrepreneurial companies can easily form such cohesion in the early days, but it is really not easy to maintain such cohesion in Sichuan, which is inseparable from Shao Chen's high morale. I believe that he and his team will do better and better. I quote Shao Chen's answers to two questions when interviewing him, which I believe will give you some enlightenment: 1. Personal experience, if you run a website?
I insist on doing projects in a down-to-earth manner, not just for the sake of popularity. The project must be useful and valuable in life and business. 2. What is the next development plan?
Do more solid work, make a more stable income model and expand steadily. In the eyes of ordinary people, Chengdu is a new generation of network wealth creation that rose after the 1980s. After 80? When it still represents imprudence and naivety, the word has quietly become attached to wealth. Actually, who are a group of Internet elites in their early twenties? Mass manufacturing? Legend, while creating a new wealth group after 80? . ? After 80? The rise of this new generation of wealth is subverting tradition; ? After 80? Children's unique life experience and wealth-creating model have gradually surfaced, which has aroused people's eager attention. Today we will focus on several in Chengdu. After 80? See how they have different entrepreneurial stories and real life from other groups. Network? Southwest king? 24 this year? ? 24-year-old Shao Chen has tasted the sweetness of gold rush and gained a nickname in the internet circle:? Southwest king? . In the past four years, Shao Chen has made a 13 network project, half of which was successful, and it has a high market share in the southwest.
Shao Chen bought a writing room in a commercial and residential building in Hongwa Temple. ? A set of men, two brands? More than 30 young people are creating? Chengdu metropolitan network? And then what? Dense circle network? Effectiveness. Sitting in the same CEO seat as employees, Shao Chen can see his alma mater, Sichuan University. He hasn't got a diploma since he dropped out of school, but this doesn't prevent him from being regarded as his alma mater recently? Top ten entrepreneurial stars? Go back to school to give a speech.
Shao Chen entered Sichuan University. Born in a businessman's family in Ningbo, Zhejiang Province, he has a strong interest in doing business. Soon after I entered school, I went to Samsung Central Air Conditioning for sales. In the part-time stage, Shao Chen had the idea of starting a business by touching the net. ? At that time, I posted information on a national air-conditioning and refrigeration website and saw that applying for membership required payment. I thought it was better to make money by myself than to pay others. ? In this way, Shao Chen, who taught herself the Internet for eight months, raised 4,000 yuan and finished the project with five friends. China Refrigeration Online? Turn the dormitory of Sichuan university students into an office, set up a laptop beside the bed and start working. 1 year, Shao Chen said with a smile? Just earned a little salary? . Although the project once ranked first in the industry website, it was announced to withdraw in 2003 due to improper funds. Bankruptcy Then, Shao Chen turned to travel websites to help travel agencies act as agents for individual customers to attract online investment. ? At its peak, it earned 5000 yuan a day. ? However, Shao Chen still thinks it is too slow to make money by tinkering around the edges. More importantly, the threshold of such projects is too low, and there will be strong substitutes soon. As a result, Shao Chen returned to Zhejiang, where the Internet entrepreneurial atmosphere was stronger. At that time, the Zhejiang metropolitan network made him shine? He decided to take advantage of the website's easy gathering popularity to attract netizens to become paid members to make discounted consumption in cooperative businesses, and the website extracted commissions from it to make profits.
In this way, Chengdu Metropolitan Network, a clone of Zhejiang Metropolitan Network, was established at the beginning of last year, which soon attracted 3000 merchants and tens of thousands of netizens to join the discount service system, most of which were entertainment night shows and delicious food. Run it? Chengdu fenzi? Shao Chen, who is selected online every month, thinks that the close connection between Chengdu and beauty, quality of life and fashion is a fertile ground for the metropolitan network. ? Zhejiang MAN invested more than 8 million, while we only spent more than 200,000, ranking fourth in the national MAN. ? Shao Chen revealed that the negotiation for a large local group to acquire Chengdu MAN has entered the final stage, with a valuation of several million yuan.
Earlier this year, Shao Chen also launched a new social networking platform in Chengdu? Dense circle network? In just a few months, it attracted more than 65438+100000 Chengdu netizens and established? Chengdu fenzi? 、 ? Dating in the same city? 、 ? Food word army? 、 ? Night Chengdu Party? Waiting for a circle exceeding 100, holding regular meetings, with strong consumption orientation, and opening up a service area for members' comments afterwards, which has expanded the word-of-mouth effect of merchants, and this model has greatly increased the interest of many Chengdu merchants.
Shao Chen calculated an account:? Circle net? If the number of active members in one city reaches 654.38+00000, and everyone eats, drinks and has fun for 3,000 yuan/year, then the website will earn 3 million yuan/year according to the commission of 654.38+00%, and 30 million yuan/year in ten cities. ? At present, several venture capital companies are interested in this. At present, the most important thing is to make the cash flow scale as soon as possible. We can't just stay in Chengdu. ? Shao Chen revealed that he will enter Guangzhou soon.
Reporter's words
A new generation of broken nets? ? Three? After 80? The story of entrepreneurship is only the epitome of a new generation of wealth. ? ? According to the statistics of China Internet Network Information Center, the total number of websites in Sichuan at the end of last year was 14769, accounting for 2. 1% of the total number of websites in China. ? There are too many experts on the Internet in Chengdu. ? Shao Chen estimated that there are at least 20 Internet companies in Chengdu with a profit of 200,000/year, and they can live well without venture capital and listing. Ms. Li Jing, who is in charge of the excavation team of Chengdu Digital Entertainment Software Park, revealed that the recently launched? Entrepreneurship team? In this program, many applicants are rising stars born in the 1980s.
In the investigation, the reporter deeply felt that this batch? After 80? The new rich have many similarities: although young, they have a clear direction, strong opinions, dare to break the rules and are not afraid of failure; They have been groping in the industry for at least 2 years, have a mature business profit model, and are good at using venture capital to strengthen themselves; They are good at creating a dynamic working environment, have lofty development goals, can stimulate employees to play their talents, can attract experts to work hard for them, and their salaries are not high; They may not have high academic qualifications, but they are good at learning.
The above three teams all admit one thing: compared with the first generation of Sichuan online merchants that emerged in the late 1990 s, the post-80 s? Fortunately, they did not experience the kind of pain brought by the internet bubble, but only learned the lessons left by their predecessors. At present, the Internet is in the second boom, and the market environment is much better? They are a generation standing on the shoulders of giants. ? After 80? The emergence of the internet industry is not
Chengdu, which is very developed, has the opportunity to compete with first-tier cities such as Beijing in many aspects. In a place called. Zero year gathering place? There is a saying in Chengdu network circle. Open circle language? Very impressive. This is a gathering place for people in the 1980s. We are the most active, and we are caught between difficulties and happiness. What are we? Let the world tell us to go our own way. ? ?
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