From 65438 to 0998, the website "French 98 Football Storm" hosted by Chen Tong was a blockbuster, setting a record for visiting China's website. "Before the start of the tournament, Chen Tong began to collect information about the teams. Generally, I go to the chat room of foreign sports websites to check the real-time scores and post them in the sports salon; Watch TV, enter it manually and upload it to the website. Chen Tong and Yan Wang used to hold a TV antenna with their hands to broadcast the game online. It was this experience that not only laid the foundation for Stone Li Fang to develop into a news portal, but also made Chen Tong grow from the first online editor of Sina to the editor-in-chief of Sina.
After that, Sina.com bombed China's embassy in Yugoslavia in the Kosovo War and NATO (1999), Taiwan Province Province 92 1 earthquake (1999), China's entry into WTO, Sydney Olympic Games (2000) and "9. 1 1 incident. Among them, Sina. Com was the first to report "9. 1 1 incident", which became a classic success story of online news reporting.
Chen Tong's "eight-character policy" of Sina news put forward in 1998 is still widely recognized and used by the industry. The editors of news, sports, finance, science and technology, video and other channels trained by his department are active in mainstream websites in China (including editors-in-chief and editors-in-chief of many websites), so the operation department of Sina.com is also called network editor. By comprehensively integrating the content of traditional media and responding to emergencies quickly, it laid the foundation for Sina. Become the first portal in China. Then, from then on, the editorial team led by Chen Tong showed strong team execution in the operation of Sina blog, Sina Weibo exhibition and other businesses, and played a key role in the transformation of Sina. From a traditional portal to a new media combined with social media.
"2001September 1 1 8: 50 pm, Su, the editor on duty at Sina News Center, worked the night shift alone. After the first plane crashed into the World Trade Center in New York from CNN, Sue quickly sent out a newsletter: "A plane crashed into the World Trade Center in New York" and the headline news of the mobile phone, according to her own disclosure process. And make a special report quickly in a short time. "
Since May 2002, Chen Tong has been the editor-in-chief and vice president of SINCE ... As the forerunner of China's online media, the editorial team led by Chen Tong took the lead in establishing a series of global 7*24-hour rolling reports, special reports, live pictures and other modes. In July 2009, Sina CEO Cao Guowei launched Sina Weibo products. Since the internal testing began on August 14, Sina Weibo has adopted the same promotion strategy as Sina Blog, that is, it actively invites stars and celebrities to open Weibo and carry out real-name authentication. The editorial team led by Chen Tong once again played a leading role in this strategy.
"The initial work was extremely hard, not only according to the professional fields covered by the channel, but also according to the three major directions of celebrities, government affairs and media and the regional latitudes of important cities, provinces and cities, and made a more detailed division of labor. The assessment of each editor is mainly based on Weibo's performance, and almost all editors have clear indicators. " An editor who participated in the incident recalled, "The network resources accumulated by editors and the influence of various channels have played a role. In front of celebrities in Weibo, every editor is customer service, so Chen Tong has set up a special team such as "a small secretary with a collar" and "Weibo Rumor Group".
Weibo rumor team
20 10 1 1 Under the direct leadership of Chen Tong, Sina Weibo set up a team to refute rumors. According to Tan Chao, the head of the rumor team at that time, the team had been running until June of 20 12, and * * * published 29 1 in Weibo. The reason why it didn't cause controversy at the factual level was that it benefited from Chen Tong's strict requirements of "no 100% evidence" and the final verification of every rumor.
The team has 7 full-time editors, and the number increased to 30 when major events such as the 9.0 earthquake occurred in Japan. The team monitors information 24 hours a day and absorbs reports from users. After discovering the suspected rumor, it will be verified by means of information source search, in-depth network search, telephone contact with the parties, and field visits. Through multi-directional verification, the evidence is absolutely reliable. After the rumor, clarify the information through multiple channels and severely punish the rumors. The mature mechanism mentioned above helps the team to clarify the rumor within half an hour at the earliest, but the complexity and ambiguity of the rumor sometimes make the team spend two or three weeks looking for the most reliable evidence.
There is no precedent in global social networking sites for a full-time rumor-dispelling organization like Weibo Rumor-dispelling Group. The pioneering work of this group has greatly guaranteed the development order and public opinion environment in Weibo, and it is also a successful practice with great academic value. Weibo's success, as well as its integration with the portal, has undoubtedly become another successful transformation of Sina. Portals and social networking sites in the mobile era.
2065438+March 2004, Sina reported that Malaysia Airlines MH370 lost contact, which became a classic case of "portal plus social" reporting. The editorial team led by Chen Tong not only surpasses other traditional China media, but also surpasses any other China website in terms of speed, depth, accuracy and all-media integrated reporting methods including video and self-media. In the era of social media, it still leads the media development trend in the reports of aviation disasters and other major emergencies.