Lack of funds and experience are the biggest problems of college students' entrepreneurship, but opening a shop online can "foster strengths and avoid weaknesses" to a certain extent. In the recently published list of "Top Ten Online Retailers on Taobao", there is a self-employed college student. His name is Li Xiao, and he is 25 years old. At present, he is the owner of Taoanju, the first store of Taobao health products.
At the beginning of April this year, the executive meeting of the Hangzhou Municipal Government adopted in principle the Three-year Action Plan for Entrepreneurship of College Graduates and Returned Students in Hangzhou, and issued the guiding opinions of the "Entrepreneurship Training Project for 10,000 College Students" in Hangzhou. By 20 10, Hangzhou will establish 200 training bases for college students with 30,000 students, and organize 10000 students to carry out special training on entrepreneurship.
"Self-employment" has become a popular choice for college students after graduation, just like postgraduate entrance examination and civil service examination. The government's policy support, the pressure of post competition and the independent character of the times urge contemporary college students to actively seek their own economic access channels. Lack of funds and experience are the biggest problems of college students' entrepreneurship, but opening a shop online can "foster strengths and avoid weaknesses" to a certain extent.
In the recently published list of "Top Ten Online Retailers on Taobao", there is a self-employed college student. His name is Li Xiao, and he is 25 years old. At present, he is the owner of Taoanju, the first store of Taobao health products. Our reporter interviewed this college student online merchant exclusively for the first time to see how he found the golden key of "open sesame".
The online shop opened a door for me.
In March 2005, four months before graduating from college, Li Xiao opened a small shop of his own on Taobao-"Taoanju". However, at that time, Li Xiao just felt that there was free space on Taobao, which could be used as a display platform for some products he sold as an agent. "For example, if I go to talk about business, I can open the website and show it to them. But one day in June 2005, I received a strange phone call, which completely changed my view of online stores. " Li Xiao said it was a phone call from a netizen. His name is Xiao Jian, and he said that he took a fancy to a health care product of Tao Anju. At that time, Li Xiao didn't even know how to send a courier or what Alipay was, so she made her first online business in a muddle. Although I only earned 10 yuan, Li Xiao described the mood at that time, "I have a feeling that the door is open and suddenly enlightened!" "
Li Jiaoli, who tasted the sweetness, shifted her attention and energy to the online shop and started an online business. However, he has been busy making web pages and products for more than two months, but he has not even made a deal. However, Li Xiao has both the momentum of "newborn calves are not afraid of tigers" and the tenacity of old cows. If no one patronizes, it is necessary to "decorate" the store more conspicuously and configure the products more perfectly. He often visits Taobao late into the night, visits other people's shops, modifies his own shops, releases treasures late into the night and edits products late into the night. After several hours of continuous fighting, he looked at the beautiful pages he had edited and the shops that were much more atmospheric than before, and his sense of accomplishment was beyond words.
I firmly believe that I am riding a horse
From no business to thousands of businesses every week now, Li Xiao has made almost no profit in the past year and a half. He said, "Some people open online stores to find horses by riding donkeys, but I always believe that they are riding horses!" "From the moment I started to be an online shop, I always believed that I could be big, I could make a difference on Taobao, and I could build an aviation ship in the health care industry. So, I don't feel bitter at all. Opening an online shop is like playing games and practicing. I am completely happy! "
Of course, Li Xiao has not been troubled for more than three years since he founded Tao Anju. At the beginning of 2007, a customer gave the first "bad review" in the history of "Tao Anju". Li Jiao tried her best to make up for it and provide after-sales service, but the customer still refused to change the evaluation, and she was sad for three months, but finally she got over it. "In fact, after all, the favorable rate is still a number. What I really want to do is to improve the product quality and integrity of the entire online store! "
Nowadays, the business of Tao Anju is getting bigger and bigger, and there are more and more team members. Li Xiao said that she will continue to be bigger and stronger, and strive to get the national general agent of internationally renowned health care products brands. "When I was in college, I had a dream that I would earn100000 before I was 30 years old. Now it seems that this dream is not far away! " And his and her life will also face the West Lake in spring! ;