With the continuous progress of society, many occasions are inseparable from business plans, which can help entrepreneurs analyze business risks. How should we draft a business plan? The following is a model essay on the innovation and entrepreneurship plan of college students' nail shops. Welcome to reading. I hope you will like it.

1. What is the future development trend of nail industry?

Faced with such a huge female consumer market, investors from all walks of life are gearing up to enter or have already entered, but the primary mode of relying solely on profiteering and speculation is no longer feasible. So, what can attract customers? Professionalism, sincerity and high value, the future development of nail industry will take branding, specialization and scale as the mainstream direction.

The operation orientation of nail shops will take the following forms: strong brand management, product company nail service demonstration shop, comprehensive nail shop integrating nail service, and reputation shop named after personal brand.

Note: The more accurate the location of a nail salon, the easier it will be remembered by customers. Being able to provide personalized value-added services is the key to the operation of nail shops!

Second, understand the psychology of customers and how they view nail shops.

Consumers generally pay attention to the following points when choosing a nail salon:

(1) Look at the professional level of nail shops;

(2) Look at the service level of nail shops;

(3) Look at the environment of the nail salon;

(4) Look at the ability and reputation of manicurists in nail shops;

Consumers have the following requirements for nail shops:

(1) Most consumers want nail shops to improve their professional skills;

(2) Some people hope that the service environment of nail shops will be improved;

(3) Most people want nail salons to improve the service level of manicurists;

(4) Many consumers want nail salons to improve the overall quality of manicurists;

(5) Some customers hope that nail shops can improve their service types.

More than 60% customers are dissatisfied with our manicurist's service and overall quality, hoping to improve, which also reflects the reasons for our customer turnover.

Ways for customers to choose nail shops;

(1) Most people accepted it through their own detailed understanding and personal experience;

(2) part of it was accepted through the introduction of a manicurist;

(3) Some of them were introduced by friends;

(4) Others come here by reading magazines, TV and advertisements.

Most customers think that the service level of manicurists is average, which challenges our industry. Whoever can satisfy most customers will have a huge market. It is a question that every operator should ponder deeply.

Third, why is the manicurist so mobile?

(1) Young employees and lack of social experience;

(2) The work skills are not high, but I want to find a better job at any time;

(3) The nail salon is too small and the environment is monotonous, and I am eager to go to a big nail salon;

(4) The boss is inexperienced and frequently changes the salary and commission of employees, which gives employees distrust;

(5) The constant emergence of new competitors, their high salary level, good shop decoration environment and leading materials and equipment have a strong attraction to young manicurists.

In this industry, good shops have made great efforts in personnel training, and at the same time, they have their own methods to retain those excellent manicurists. However, in those shops that lack management and sincerity, there are still a large number of manicurists leaving. Of course there are many reasons. As our operator alone, should we review ourselves and what is the position of employees in our hearts? Understand what is the ideal choice for our employees and how to solve the most fundamental problems in reality.

4. What is the most popular nail salon service?

(1) In a nail salon, the skills and services of manicurists and manicurists' assistants should well meet the needs of customers. No matter which store, all employees need to actively cooperate to create a good service environment.

(2) Every manicurist should be very clear about his work and be able to finish it well.

(3) Customers and manicurists have reasonable expectations, and customers don't expect manicurists to be their own slaves and can command at will; Employees will not be unhappy and often want to change their bosses or raise their salaries.

(4) A manicurist can accurately grasp customers' needs, establish customers' trust in himself, and thus convince customers that this is a professional nail salon.

(5) Every manicurist should believe; The service she provides to customers is what customers need and beneficial to them, instead of thinking that she is cheating customers of their money.

Sincerity is not only a manicurist's performance to customers, but also every manicurist's reputation based on personality, and every manicurist is a witness to the boss's personality and conduct, so they judge and choose their own future. From this perspective alone, there is a great brain drain. Is there something wrong with the owner's ability or the boss's character in the nail shop?

(6) A manicurist should learn to communicate effectively with customers. While learning effective communication skills, he should also learn to put himself in the customer's shoes and understand the customer's needs from the customer's point of view, so as to truly meet the customer's needs.

(7) A relationship of trust and belief should be maintained between manicurists and customers. The manicurist's goodwill and enthusiasm for customers can only make customers trust. In fact, this is also a professional attitude. Most manicurists can do this. But our customers need us to show our professionalism in the process of communication, so that they can be convinced.

But pay attention; Too close relationship between customers and manicurists will make customers lose the distance from the nail shop, the price will be out of the question, and at the same time, we will lose our professionalism. Therefore, we should improve our professionalism and let our guests pay for our professionalism.

(8) Manicure shops should have their own values and cultural norms, and all manicurists should understand and understand the goals and directions of enterprise management and service.

(9) Nail shops should have accurate and unique business positioning, so that enterprises can be invincible in the competition.

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