Current location - Education and Training Encyclopedia - University rankings - What are the courses of marketing major in undergraduate universities?
What are the courses of marketing major in undergraduate universities?
Curriculum design of marketing specialty

1, undergraduate general education level

Ideological and moral cultivation and legal basis

Introduction to Mao Zedong Thought, Deng Xiaoping Theory and Theory of Three Represents

Outline of modern Chinese history

Basic principles of Marxism

Situation and policy Ⅰ

Situation and policy Ⅱ

College English preparation level

College English Ⅰ

College English Ⅱ

College English Ⅲ

College English Test Band 4

College English v

College English Band 6

Or other foreign language courses at all levels.

Sports one

Sports Ⅱ

Sports three

Sports four

Introduction to military science

Military training

Computer Foundation and Web Page Making

Access database programming

Visual FoxPro programming

Database technology and its application

Calculus Ⅰ

Calculus Ⅱ

Fundamentals of linear algebra

Probability theory and the basis of mathematical statistics

2. The level of subject basic education

microeconomics

Macroeconomics

Management principle

Management information system

marketing management

General theory of statistics

economic law

accountancy

Theory and Practice of International Trade

manpower management/scheduling

finance

Investment principle

Introduction to commodity science

Enterprise Organization Theory and Enterprise Strategic Management

financial management

3. Professional knowledge education.

consumer behaviour

market survey

marketing management

Service marketing

logistics management

E-commerce / electronic commerce

International market sales

Advertising planning and management

Marketing planning and management

customer relationship management

Special topics of modern marketing

entrepreneurship

project management

network advertising

network marketing management

Electronic commerce logistics

E-finance and payment

Special topics on trade and marketing of agricultural products

enterprise management

4. Work skill education.

Marketing technology and business negotiation

Marketing case analysis

graduation field work

thesis

Professional social practice

Website construction and webpage design

Special topics on business etiquette

Corporate Culture and CI Design

I hope I can help you. You can ask questions ~ ~ ~

I wish you progress in your studies and go up a storey still higher! (*^__^*)