Background introduction of simple marketing plan model essay (1):
The xx Campus Marketing Competition was held in the vibrant and talented city of xx, which provided a good platform for our college students to express themselves. Show the strength of our team. Activity theme: Promote xx professional indoor sports equipment series on campus, and give feasible marketing plan.
Location:
Xx vocational and technical college.
Entry purpose:
Learn to deal with team relations and improve practical ability.
Activity objectives:
Be a better self and be the best team.
Introduce the product:
Xx series sports brand is a famous sports brand in China, with many marketing outlets in China, and the appearance quality of products is first-class. The price is also very reasonable. Xx brand insists on combining with sports fashion elements. This is just to the taste of college students. Its endless business philosophy is deeply rooted in people's hearts through advertisements and corporate image spokespersons, and its products are deeply loved by contemporary youth.
Market analysis:
Our team mainly does marketing in xx and its nearby schools. There are about 20,000 students in xx, and every student in our school has a compulsory physical education class, so there is a great market for xx products in our school. We will closely focus on the concept of sports marketing to market our products, so we are very confident in the promotion of xx in xx.
Competitive analysis:
In the clothing store near our school, there is a clothing store on the roadside. However, most of their brands are fake, their appearance is ok, and their prices are lower than ours, which puts us under great pressure. Big brands like Nike and Li Ning are also our main competitors. However, our activities were supported by the school and sponsored by Changjiang Business Daily. We have more advantages. We can circulate publicity and communicate directly with customers. And formulate a special after-sales service plan.
Marketing strategy:
Campus promotion plan:
A: According to the fashionable and personalized characteristics of students' consumption. When we introduce products, we add some elements related to fashion movement to make them more acceptable to customers and close the distance with them.
B: We can cooperate with the Youth League Committee and the Student Union of our school, and we can use the evening self-study to go to various classes to promote activities and introduce products. This will let students know about our products and activities for the first time. Sample survey and interview some students to understand their needs and desires for this product. And the ability to accept the price, so as to formulate the best activity marketing plan.
C: Through campus media: We use good internal relations to promote xx products in school newspapers, radio stations and broadcasts. Or direct product placement.
D: Interactive marketing: We will promote our products by going to physical education class or other school activities. We will play some interesting interactive games with our customers, make some advertisements and publicize them by posting and distributing leaflets.
E: Set up a place for on-site consultation and on-site exhibition. Provide the best service for customers in need, mainly in crowded places.
F: We will conduct a rigorous campus market analysis to effectively grasp and control the opportunities and risks in sales. As well as price customization, we will also consider the economic ability of consumers and external competitors. We will have a series of pre-plans, as well as contingency measures in operation, sales details and teamwork, which will be effectively grasped and reasonably regulated.
The purpose of these measures is to attract consumers' attention. For young people, we have formulated an entertaining and convenient marketing policy to achieve a good user experience. Let users have a good understanding of xx products and recognize our services. We will run through the concept of xx, sell the best products within the scope of effectively controlling costs and risks, establish a good reputation of xx products among students, enter the first step of campus marketing, and run through our whole marketing thinking with the concept of enterprise, product personality and team spirit. We have also achieved the combination of theory and practice. Ability improvement. This activity is too meaningful. I think the most important thing is gratitude and responsibility, responsibility to the organizers and the team, and gratitude to the society, so as to achieve the purpose of our activity.
Model essay on simple marketing plan (2) 1. Positioning of goods sold in stores:
Xx fashionable women's clothing, mainly knitted tops.
Second, the store decoration style:
Noble and elegant decoration style, the color of the store is mainly brown, supplemented by beige, and the decoration materials are mainly fiber, which reflects the beauty and curve of the buyer (female) and attracts customers into the store.
Third, the store staff:
X shopping guide requires strong clothing collocation skills, understanding of clothing fabrics and production, and serious and responsible work. Cheerful and generous personality, strong affinity, strong language binding ability, can provide customers with good dress suggestions.
Fourth, the promotion plan data design:
Promotion is a great weapon in the operation of clothing industry, which can not only promote the increase of sales, but also help to enhance the image of the store and establish long-term cooperative relations with customers. Combined with the survey results, we found that the opening time of First Avenue is not long, the passenger flow is not high, and there are not many customers coming to xx for shopping. We decided to set the promotion target group as our classmates and teachers. The school staff are concentrated and the age is suitable for the shopping group of First Avenue. The goods of First Avenue also meet the purchasing needs and purchasing ability of students and teachers. We have taken the following promotional activities.
1. Publish a report on our website to publicize our competition activities, in order to let more students know about our competition and attract more students from our school to buy goods in our store.
2. Before the official competition on X day, put up posters in two campuses of our college to further increase the influence of the competition on our college students, and indicate on the posters that you can enjoy preferential treatment if you hold our college student ID card, hoping to get the support of our college students to the greatest extent.
3. Before the competition, we will give lectures on our competition activities to teachers of various departments in two campuses, and issue vip cards to teachers of our school to make them our key customers.
4. On X day, every morning during the competition, half an hour's vouchers (X yuan, X yuan, X yuan) will be distributed on the first floor of Fuyi to lead people to the store for consumption. Put up pop posters in the store to attract scattered customers to our store to buy goods to the maximum extent.
We left a credit card for each customer during the investigation and welcome them to buy clothes in our store during the activity.
6. We put up the logo of the clothing store, and each hanger has a logo designed and made by us. Shopping bags are carefully prepared for customers, and the bags are sealed with logo after each sale, so that customers can remember this activity organized by our xx clothing store and "xx". Let the consumers who enter the store leave a deep brand impression, and let the potential consumers who don't enter the store see our mobile brand promotion.
7. Induced consumption refers to what consumers get, such as gifts and discounts. At this moment, there are still many greedy people who can grasp the psychology of these people and help you do a good job in promotion. In the xx Festival, we carefully prepared small gifts for all consumers who entered the store to promote their consumption desire, and designed and arranged the clothing area, taking the route of small profits but quick turnover.
Model essay on simple marketing plan (3) 1. Background
Cross stitch is a craft that originated from xx. At first it was popular in the court, and then it was introduced to the people. People can make their favorite patterns according to their hobbies, which can be used to decorate daily necessities, mobile phone chains, card sets, wallets, pillows, various backpacks, tablecloths, murals and so on. , entertain yourself and reflect your personal style. As a gift for relatives and friends, there are unexpected gains. In the increasingly stressful modern society, cross-stitch is not only a decompression method, but also a new leisure fashion.
Second, the current marketing situation analysis
(A) Analysis of market conditions
The advantage of cross-stitch is that it is simple to learn, and it doesn't need many skilled embroiderers. Therefore, it is not difficult to embroider very high-quality cross-stitch by mastering certain methods, but the finished cross-stitch products on the market are very expensive and have become a luxury for ordinary consumers. Therefore, these amateur cross-stitch lovers can win the love of consumers at a lower price.
(2) Status of competitors:
1 and xx also have several cross-stitch shops, but the price is too high for college students to afford. Our price is more suitable for college students.
2. The services of several cross-stitch shops in 2.xx are not in place, so we can deliver them to your door. Teach embroidery by hand and solve their problems in time.
We can help them design the cross stitch they want within our ability.
The quality of our cross-stitch is slightly lower than the market price.
(3) Analysis of target customers
At present, cross-stitch is becoming more and more popular among college students. Our customers are mainly students and teachers of our school and students and teachers of surrounding schools.
1, college students:
Students can do some handicrafts in their spare time, and cross-stitch is a good choice. They can embroider some pendants (card sets, mobile phone bags, mobile phone pendants, etc. ) Send it to friends or classmates. Moreover, cross-stitch is simple and the price is appropriate.
2. Teacher:
Teachers can also embroider some pillows or murals for relatives and friends when they are free.
Three. Opportunities and problems
1, advantages:
1 grid is cheap.
2 Be thoughtful. (On-site teaching embroidery, exquisite packaging and distribution of goods)
(3) The product quality is good.
(4) Crafts are more expressive and memorable.
In the past, there was no cross-stitch shop around the school, but there was a certain market.
⑥ Class diversity.
2. Disadvantages:
(1) Insufficient funds.
(2) insufficient supply.
③ Cross stitch is not well known.
(4) There are many competitors.
Fourth, marketing strategy.
(A) products (cross-stitch semi-finished products)
The main marketing products are:
1, ferrule. The finished product can be used to hold bank cards, various small pieces, etc. )
2, mobile phone case. (The finished product can be loaded with mobile phones, RMB, etc. )
3. Murals. The finished product has ornamental value, room decoration, etc. )
4, small pendants. The finished product can be used to decorate bags, etc. )
5. Pillows.
6. wallet.
(2) Price
At present, the cross-stitch of xx brand is cheap and guaranteed. And the price is cheaper than xx takeaway, which is more suitable for students. We provide special services and on-site embroidery teaching, and also leave contact information for customers. Customers can contact us if they have problems, and we will help them solve them in time. We can also design the cross-stitch style that customers want according to their requirements within our ability. Our aim is to meet the needs of customers.
Determine the appropriate price through investigation and analysis to attract students. The specific price strategy is as follows:
It is about xx% lower than the outside market price.
(3) Promotion plan
We make the following channels according to the characteristics of students and the conditions of the school:
(1) Broadcast publicity
Let the students know more about cross-stitch by explaining our cross-stitch on the radio, and broadcast it at 4 pm every Friday.
(2) Poster publicity
When entering new goods, put up a poster listing the types, styles, features and discounts of cross-stitch for publicity, so that more people can know that the top three can enjoy X-fold activities.
(3) Online publicity
Use the website of our school's store every day to register and promote the store, and introduce and compare the products in detail.
Simple marketing plan model (4) 1. Planning purpose
With the development of society, the clothing economy is booming under the ever-changing market demand. Ladies have higher and higher requirements for clothes, more and more varieties, and more and more care about the quality of clothes. Xx women's clothing mainly promotes "cotton and linen", which is easy to be unique in the clothing market and get attention. The main purpose of planning is to further promote the concept of "cotton and linen" and gain wide recognition from customers.
Second, the current market situation
1. Market situation: The clothing market is mixed. Due to different economic levels and different purchasing power of customers, consumers' needs, concepts and buying behaviors are also different.
2, product scenarios: product sales are often ranked in the forefront of Taobao women's clothing brands, with high prices and high profits.
3. Competitive situation: mainly a series of emerging cotton and linen clothing brands began to seize the market. Xx women's clothing market share is relatively high.
4. Macro-environment: consumers have huge demand for clothing, and the clothing market has great potential. Moreover, the economy has developed rapidly in recent years, and the purchasing power of consumers is also very strong.
Third, SWOT analysis
Marketing plan is based on the combination analysis of products and markets and the application of strategies. Therefore, SWOT analysis is the key to marketing planning.
1, product advantage analysis (relative competitive brand): the product has good quality and good handle. Product styles are diverse and can meet the different needs of consumers.
2, product disadvantage analysis
The quality of cotton and linen market is mixed, some consumers can't tell good from bad, xx brand is easily confused by some consumers, and the brand publicity is not high.
3. Market opportunity analysis
In the clothing market, the concept of "cotton and linen" is a brand-new concept. Modern people begin to pay attention to environmental protection and health preservation, and it is easier to understand the clothes of "cotton and linen" products, which has great market potential.
4. Environmental threat analysis
Because the clothing market does not have a good market mechanism and market environment, some legal systems are not perfect, clothing styles are easy to be copied, and there is no necessary law to regulate them.
Fourth, the marketing objectives
During the implementation of the marketing plan, the comprehensive sales volume reached is xx million pieces, the gross profit is expected to be xx million yuan, and the market share reaches xx%.
Verb (abbreviation of verb) market strategy
1, target market strategy
(1) market segmentation: according to population, region, consumer psychology and behavior.
(2) Market choice: The female white-collar workers aged 25-29 with relatively strong economic strength are the main consumers, and a series of clothing designs are made for them.
(3) Market positioning: For middle and high-end people, clothing prices are on the high side.
2. Sales mix
(1) product strategy: independent research and development, joint operation and contract development.
(2) Price strategy: Take activities such as giving profits on holidays.
(3) Channel planning: adopting vertical channel marketing.
(4) Promotion strategy: advertise on Taobao's homepage and make profits through promotion. Complete the transaction online and offline, and adjust the promotional materials according to the season.
3. Total cost of marketing budget: xx million yuan. Stage fee: xx million yuan. Project cost: xx million yuan.
Step 4 promote
(1) Advertising: Advertise on the home page of xx.
(2) Promotion:
A, after "199 yuan minus 10 yuan, 299 yuan minus 20 yuan, 499 yuan minus 50 yuan" to benefit consumers.
B. lucky draw: the top ten consumers have the opportunity to draw a lottery for free every day.
C. membership system: you can send a membership card if you spend more than once.
Intransitive Verb Customer Management
1. Establish sales information: indicate the product type, name and price, and sign it by the customer to facilitate after-sales service.
2. Establish a member information book: record member information. On the birthday, members can get a free gift with their membership card and ID card.
Seven. abstract
Through promotional activities, we can spread corporate culture, establish corporate image, publicize new ideas, gather popularity, attract people and increase sales, thus increasing market share and countering market pressure brought by competitors. A successful promotion planning activity can improve the reputation of enterprises, make product brands get higher attention, and thus expand product sales.