Analysis on the Present Situation of English Training in Guangzhou University Town Since it was put into use in 2004, Guangzhou University Town has attracted many training institutions to set up camps and seized the huge market of ten universities10.5 million students. With many opportunities and fierce competition, it is the best training market in Guangdong. Among them, English training is the most important. There are not only the largest number of institutions, but also first-line brands, and small and medium-sized brands are constantly looking for opportunities in the cracks of the market. After so many years, the green hills are still there, and the sunset glow is red several times! What other institutions are there in the legendary swordsman after the ebb and flow of the tide? What is the reason? As the most successful English training pioneer in China, New Oriental was the first brand to enter the university town. In recent years, due to the shift of business strategy, their business focuses on the development and promotion of training courses in primary and secondary schools, resulting in their business shrinking year by year in the university town. At present, the status of "boss" has given way to the former "sworn enemy" Global IELTS. Due to the great changes in the market environment, unlike New Oriental in its heyday, Global IELTS does not have various courses. From the beginning, their university town branch focused on studying abroad, especially IELTS and TOEFL courses, and gave up the traditional English market of CET-4 and CET-6, all because of the rapid development of the study abroad market in recent years and the high profit attraction of overseas English courses. Needless to say, clever positioning and streamlined staffing make IELTS move forward easily. It is natural to earn a lot of money in the university town in recent years. Like Global IELTS, Kai Tak Education also focuses on English training abroad. In order to compete with IELTS on a global scale, Kai Tak pays more attention to the development of primary and secondary classes. Not only that, Kai Tak is also a very professional agent for studying abroad, and is also engaged in the business of studying abroad for degrees and languages. This "one-stop" service mode of English training and studying abroad has been welcomed by many international students and parents who want to save effort and become the strongest competitor of IELTS in the world. Zheng Junbin's English private school is a unique landscape in the university town. Unlike large institutions, which usually arrange the best teacher resources in large classes with the largest number of students in order to maximize their interests, Zheng Junbin has become "1 to 1" with famous teachers, so he has been highly sought after since the beginning of school and is regarded as the "last straw" for English training in university towns by students. Because positioning high-end, not quantity, only word of mouth, students mainly come from word of mouth. It is the only training institution in the university town that selectively accepts students, so from time to time, parents will ask teachers to take care of their children, which makes people laugh. WELL is different from the above-mentioned "time-honored brand" which mainly does exam-oriented English. They only do oral market segmentation, and the teachers are all foreigners from English-speaking countries. Although China people's utilitarian learning attitude determines that the market for exam-oriented training is always larger than that for non-exam-oriented training, the number of graduates who yearn for the working environment of foreign companies is also huge every year, and speaking fluent English is also the dream of many young students. Therefore, although this training institution has experienced twists and turns such as restructuring, its business has gradually stabilized and it is expected to develop into another "time-honored brand" in the university town. In addition, three professional postgraduate training institutions, Qi Hang, Wenhai and Bowen, have also worked diligently in the university town for several years, providing not only postgraduate English products, but also postgraduate mathematics, postgraduate politics and other related courses. Full competition leads to product diversification and good cost performance, which benefits candidates a lot. Survival of the fittest. In order to gain a share in the fierce training market in Guangzhou University Town, we should not only have good teacher resources, but also have the ability to accurately position the market and develop differentiated products. Homogenization will inevitably lead to vicious competition and the road will only get narrower and narrower. New Oriental has opened up a new blue ocean, which is of great guiding significance to the training industry.