Professional introduction

Advertising mainly studies the basic theories and knowledge of the history, theory, strategy, production and management of advertising activities, involving advertising, communication, art, marketing and other disciplines, accepts the basic skills training of modern advertising planning, design and production, and carries out creative planning, design and production marketing management of advertising. It belongs to the category of journalism and communication, and graduates are awarded literary degrees. There is no restriction on the re-selection of subjects.

core curriculum

Introduction to communication, introduction to China culture, Chinese and foreign advertising history, advertising, advertising planning, print advertising design, advertising camera and photography, advertising operation and management, new professional management, advertising regulations and management.

Employment direction

1, media industry

After graduation, graduates can enter the radio, television and media industries, and engage in advertising planning, advertising creativity, advertising design, advertising production and advertising promotion.

2. Company Propaganda Department

Graduates can enter the propaganda department of enterprises and engage in related work.

summary

1, with at least one skill.

In advertising, graphic design, photography and video production, etc., there are the largest number of recruits with technical requirements. Having a skill is very helpful for employment.

2. There are no professional barriers to employment.

The professional barriers to employment in the media industry are very low. Generally speaking, who goes to work is not necessarily dominant.

3. Choosing a city is the first priority.

The employment of news communication is greatly influenced by cities, and priority is given to cities with developed tertiary industry, such as Beijing, Shanghai, Shenzhen and Hangzhou.