1, blind consumption, lack of scientific and rational consumption concept. Some people tend to keep up with the joneses in consumption. The survey shows that some people have obvious brand preference, and to some extent, they have the psychology of comparing with others and vanity.

2. Poor economic independence and weak sense of economic independence. Contemporary college students are used to relying on their parents. The living expenses of college students in 20 19 mainly come from their parents, and other sources are social part-time rewards and scholarships.

3. Weak financial awareness and lack of financial skills. In the survey, some students lack effective control and planning of daily consumption and often borrow money from others.

Extended data:

Rational consumption of college students is of great significance to the development of national economy, the inheritance of national culture, the improvement of the effectiveness of college students' ideological education and the improvement of their own quality.

1. The rational consumption of college students will affect the development direction of future consumption.

2. The rational consumption of college students is related to the inheritance and development of Chinese traditional virtues.

3. The rational consumption of college students may also affect the consumption fashion of society.

The formation of consumer groups has an important impact on the market.

1. The formation of consumer groups can provide clear goals for the market. Through the division of different consumer groups, the market can be accurately subdivided, thus reducing the blindness of operation and reducing operational risks. By defining the consumer groups that serve them, we can formulate correct marketing strategies according to their consumption psychology and improve the economic benefits of enterprises.

2. The significance of the formation of consumer groups to consumption activities lies in regulating consumption and making consumption activities develop in a healthy direction. When consumption changes from individual activities to group activities, it will greatly improve the socialization of consumption activities, and then promote the improvement of the overall consumption level of society.

Baidu Encyclopedia-Rational Consumption