Introduction: In 20 13, after Liang Jianzhang returned to Ctrip, he turned the tables for Ctrip, which was once depressed, and successively defeated powerful competitors E Long and Qunar, and incorporated all the resources of the two companies into his territory. Therefore, Liang Jianzhang is regarded as the legend of Ctrip, even the soul.
Ctrip CEO position? Change coaches? This means that Liang Jianzhang, the core figure of Ctrip, really intends to? Retired? Really?
165438+ 10/6, Ctrip. Ctrip? , Nasdaq: CTRP) announced the appointment of Sun Jie as CEO, effective today. Sun Jie will join the board of directors of the company at the same time.
Ctrip also announced that Mr. Liang Jianzhang, Chairman of Ctrip's Board of Directors and former CEO, will serve as Chairman of the Executive Board. A number of Ctrip insiders stressed to this newspaper (www.thepaper.cn) reporter that this management personnel change does not mean that Liang Jianzhang intends to leave or? Let go? .
However, given Liang Jianzhang's experience of leaving Ctrip because there was no competitor, it is hard to say whether Liang Jianzhang is interested this time. Retired? .
However, official Ctrip information shows that Liang Jianzhang will focus on innovation, internationalization, technology, investment and strategic alliance in the future. Obviously, these five areas are still Ctrip's? Life gate? Where is it?
Hand over the CEO? Handsome seal? Liang Jianzhang is not so much disarming and returning to the battlefield as planning behind the scenes.
The new CEO Sun Jie has worked in Ctrip for 12 years.
Sun Jie, the new CEO of Ctrip, graduated from Peking University Law Department and then studied at the University of Florida Business School. She joined Ctrip in 2005 and held several management positions:
Sun Jie has been the chief operating officer of the company since May 20 12, and concurrently served as the co-president of the company since March 20 15; From 2005 to 20 12, he served as chief financial officer. Because of its rich experience in online travel operation management, investment merger and acquisition, and enterprise financial operation management, it is highly respected. During her tenure as CFO in Sun Jie, she was named the best CFO by Institutional Investor and CFO World respectively.
Before joining Ctrip, Sun Jie worked for Applied Materials Inc, and served as the department head from 1997, reporting to the Federal Securities and Exchange Commission and the outside. Prior to that, she worked in Silicon Valley, California for five years as the audit manager of KPMG. She is a certified public accountant of the American Institute of Certified Public Accountants and a certified public accountant of California.
Sun Jie and Liang Jianzhang both mentioned it? * * * Working together?
While the news that Ctrip CEO will be replaced by this beautiful woman came out, the trend of former CEO Liang Jianzhang was particularly concerned by the industry.
Especially in 20 13, after Liang Jianzhang returned to Ctrip, it turned around the situation for Ctrip, which was once in recession, and successively defeated the powerful competitors E Long and Qunar, and incorporated all the resources of the two companies into its own territory. Therefore, Liang Jianzhang is regarded as the legend of Ctrip, even the soul.
After the news of the change of CEO of Ctrip came out, Liang Jianzhang's stay was also considered by the industry as the key to the future development of Ctrip and even the change of online travel pattern. Even people in the tourism industry lamented that there would be one less competitor in the future.
But judging from the information released by Ctrip and the information disclosed by many insiders, Liang Jianzhang doesn't seem to have left or? Let go? The meaning of. It seems a little premature to judge whether competitors will leave.
When talking about Sun Jie's promotion, Liang Jianzhang said? I have full confidence in her as CEO. We will work together with the team to take Ctrip to a new level. ? Sun Jie himself said:? In the future, James and I will continue to work together to bring Ctrip to a new height. ?
Obviously, Liang Jianzhang and Sun Jie both mentioned it? * * * Working together? This word.
Will Liang Jianzhang focus on Ctrip in the future? Life gate? place
Regarding the future direction of Liang Jianzhang, Ctrip announced that Liang Jianzhang will be the chairman of the executive board, focusing on the company's innovation, internationalization, technology, investment and strategic alliance.
These key areas are also completely consistent with Ctrip's layout in recent years.
During Ctrip's tenure, Liang Jianzhang's emphasis on innovation has been talked about by the industry. An insider of OTA revealed to this newspaper that Liang Jianzhang attaches great importance to innovation, which is even a hard test for Ctrip's business department. If a business executive doesn't innovate, he has to worry about whether he will be laid off soon.
Ctrip has also set up its own innovation factory. Just a few days ago, it just hatched its first innovative outbound travel project? Carpool trip? .
In terms of internationalization, in 20 15, Ctrip set up travel agencies in Japan and South Korea; At the beginning of 20 16, Ctrip announced the completion of its strategic investment in seagull holiday, the largest land agency in the western United States, and vertical and horizontal tourism, the largest land agency in the eastern United States.
In terms of investment and strategic alliance, Ctrip has made frequent layouts in recent years. In addition to the success of going there and the income of E Long, two other competitors of online travel, Tuniu and Tongcheng, also have Ctrip's name.
Another noteworthy thing is that Ocean Imagination L.P, a private equity fund that once participated in E Long and where to privatize, appears in the equity structure of Zhonghui Information, a new third board company invested by Ji Mingde and Ctrip. Its parent company, Ocean Management Limited, has the Chinese name? Ocean management company limited? . Ctrip is one of the investors of Ocean Imagination L.P Fund, and Liang Jianzhang is a director of the board of directors and a member of the investment committee of Ocean Imagination L.P subsidiary? Ocean? This word is in line with Ctrip's internationalization strategy.
Obviously, what is the future focus of Liang Jianzhang? Innovation, internationalization, technology, investment and strategic alliance? Are the five major areas still Ctrip's? Life gate? Where is it? Hand over? Handsome seal? Doesn't necessarily mean it won't? Listen to politics? .
Did Liang Jianzhang, who left once, feel uncompetitive again?
However, judging from Liang Jianzhang's experience, it is precisely because he once left Ctrip, and this time he is the CEO? Change coaches? The party was a mess.
1999, Liang Jianzhang, Miracle, Shen Nanpeng and Fan Min founded Ctrip. In 2000, Liang Jianzhang became the CEO of Ctrip.
In 2006, Liang Jianzhang resigned as CEO of Ctrip.com and went to study in the United States. At that time, Ctrip had formed a business structure with hotels, air tickets and free travel product reservations as the main sources of income. Liang Jianzhang's departure is considered as departure, because there is no competitor.
After Liang Jianzhang left, Ctrip fell into recession, and the blows from competitors such as E Long and Qunar once made Ctrip feel quite stressed. In 20 13, Liang Jianzhang returned to Ctrip, and the situation reversed again. Not only did he successfully defeat E Long and where to go, but he also collected all his resources and formed a bigger one? Ctrip department? .
Nowadays, Ctrip's position as the leader of online travel industry is getting stronger and stronger, while Liang Jianzhang himself seems to be more focused on the study of population issues that are not directly related to his career. So, is Liang Jianzhang reborn? Seeking failure alone? Do you usually want to leave without the loneliness of your competitors?
But in fact, if Ctrip has no competitors, it is not entirely true.
On the one hand, the old rival Tuniu has leapt to the first place in the online leisure travel market, and is launching an offensive in financial, air tickets, hotels and other business fields; On the other hand, the struggle between Ctrip and Xinmeida wine brigade is becoming increasingly fierce; Besides, Ali department? Biological children? Flying pigs are also eyeing the big cake of online travel.
Obviously, this time, Liang Jianzhang hasn't arrived yet. Seeking failure alone? Situation. So, handed over the CEO? Handsome seal? Whether Liang Jianzhang intends to disarm and return to the battlefield or plan to seize the next export is still inconclusive.
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