Casio G-SHOCK is a Casio, which is durable and waterproof. Shock means to combat shock, which means shock in medicine. The front g stands for gravity.
G-SHOCK comes from a simple belief: to build an unbreakable watch.
Anyone can make an unbreakable watch case. The problem is that the transmission part and LCD of the watch core are extremely fragile. After the watch is hit, the impact force will be transmitted to the internal parts. But Casio organized a development team called "Resilience" to specialize in this research. They set three goals of 10: the service life of 10 year, the waterproof ability of 10 meter, and the impact resistance of 10 meter. The first few schemes have been proved by experiments-10 meter height free fall test failed. Later, Casio watch designers got inspiration from the game of shooting rubber balls. Imagine a rubber ball or softball. When you hit it with all your strength, the rubber part absorbs all the impact. If the parts of the watch can be "suspended" in this ball so that it can't touch the ball, then these parts will be protected. Of course, it is difficult to do this. In the next two years, after countless attempts.
Casio G- shock
Testing, this idea became a perfect solution.
Finally, one day, a completely practical sample was completed. After it fell on the asphalt, it didn't break, but rebounded. 1983, G-SHOCK was born.
Through this innovation, a unique shock-proof structure in the world has been created, giving the watch a brand-new concept: firmness. In recent years, under the belief of "never bad watch", we have been constantly innovating. At that time, the three targets of 10 have been far exceeded. Considering the robustness of all aspects of the design, G-SHOCK continues to challenge new unknown areas. This attitude of continuous research has not only created new earthquake-proof structures, but also developed many advanced scientific and technological achievements, including G-SHOCK, which integrates radio wave reception and solar energy technology.