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Who are the celebrities in the marketing field? I want to find some of their books to study.
1, Lu Taihong:

China, marketing guru, Professor and Doctoral Supervisor of School of Management, Sun Yat-sen University, Director of China Marketing Research Center. The main research fields are: China Marketing and Consumer Behavior, Brand Management, Marketing Communication and Advertising, philip kotler International Marketing Theory Contribution Award Winner, TOM.COM, Hong Kong Trade Development Council, Hong Kong China Merchants Group, Haier Group, TCL Group, Qingdao 000, Midea Group, Chunlan Group, Robust Group, Kelon Group, Guangdong Mobile, Ping An Insurance, Guangzhou Urban Construction Group, Xinhualian Group, Shuanghui Group and China Southern Airlines.

2. Yu Yangming

Director of Communication Department of Shenzhen University, Dean and Professor of Brand Research Institute of Huazhong University of Science and Technology, postdoctoral fellow in management of Fudan University and postdoctoral fellow in management of Peking University, he was awarded "Top Ten Planners of China", "Outstanding Contribution Award of China Enterprise Planning", "Top Ten Planners of China" and "Top Ten Advertisers of China" successively. The service enterprises include Chang 'an, Delixi, Robust, Huazhong Electric Power, Shanghai Jinsui, Yi Tong Pharmaceutical and many other large enterprise groups, and are regarded as Shandong.

3. Kong Fanren

Qi Zhengqi is the chairman of Gumu (China) Consulting Institute, the master planner of sales and marketing, the outstanding marketer of China Jinding Award, and the chairman of the master planner and executive committee of China Marketing Forum. In 2000, it was selected as "Top Ten Planners in China" in197 and "Top Ten Planners in China" in1century by China Economic Times, the State Council Development Center. 200 1 was elected as the "Top Ten Most Influential Marketers of 200 1 year", and he wrote books such as Showdown-Making a Brand Is Doing Business, Kong Fanren Selling a Brand, and presided over the natural floor, Life Baroque, Li Fude, TOB Pottery Board, Plum Blossom MSG, Shaoxing Lv Wen, Tsingtao Brewery, and Red.

4. Li Guangdou

Top ten planners in China, general manager of Beijing Huasheng Times Advertising Co., Ltd., the most influential figure in the marketing process in China, a famous brand strategy expert and the founder of brand competitiveness school, have been engaged in marketing and advertising planning since 1990, and have served as perennial marketing advertising consultants for more than a dozen well-known domestic enterprises. Li Guangdou has rich advertising and marketing experience in China, and participated in the marketing war between VCD and china dairy. Help "Yili" and "Mengniu" develop from regional brands to national strong brands. In terms of marketing theory, Li Guangdou put forward the concept of strong media for the first time in China, and initiated the research system of "brand competitiveness" in China, innovatively created a special discipline branch for the research field of competitiveness economics, and formed the first monograph "Brand Competitiveness" and "Seven Practices of Excellent Brands" on how to enhance the brand competitiveness of China enterprises.