Venue: New Gymnasium of Changsha University (the scale can be extended to the basketball court and even the surrounding campus)
Organizer: 1, and organizer: Changsha Municipal People's Government.
Changsha University (multi-party support and sponsorship)
2. Department of Law and Public Administration, Changsha University.
Organizer: Flash Star Creative Exhibition Company (Class 07 Public Utility Management Exhibition Class)
Exhibit scope: clothing (clothes, trousers, shoes, socks, etc. )
Ornaments (jewelry, necklaces, earrings, headdresses, etc.). )
satchel
Exhibition time: March 6-March 7 (the time should be within one month after the start of school, which is the peak season for students' consumption, and the opening ceremony will be arranged on weekends or special days), with an extension of two days (Saturday and Sunday). The exhibition time should also be set in the seasonal period, which is the peak season for college students' clothing consumption.
Exhibition scale: small or medium-sized (since it is the first exhibition, the investment scale should not be too large, so the survey should be conducted in the preparatory stage of the exhibition to predict the number of exhibitors and visitors according to the existing data)
The nature of exhibition: the dual nature of exhibition and sales
Orientation of the exhibition: the innovation of this exhibition is first reflected in the theme of the exhibition, only in serving and building college students' clothing culture, specialization and innovation. Show the young vitality of college students, pursue fashion trends, be positive, full of struggle and excitement, and at the same time integrate certain artistry. Thirdly, it is held in the university campus, which is closer to university life and has geographical advantages and compound advantages.
Exhibitors: Nike, Adidas, Conway, Li Ning, Anta, Xtep, Lee, Benny Road, Premium Cowboy, Pure, Mason, Mogao, Metersbonwe Bang Wei Bang Wei, Jeanswest, Ladies House, Eminu, Mark Huafei, Evian, Robin Hood, Kappa and other brands.
Audience: mainly college student dealers and the public in Hunan.
Exhibition goal: to help exhibitors achieve their expected goals, impress college students with this exhibition, adhere to long-term sustainable development, and make this exhibition a reliable exchange and trading platform for enterprises and consumer groups. Establish the high-quality image of the exhibition, build the exhibition brand, and make the exhibition a fixed program every year.
Second, the investigation and analysis
(1) industry survey and analysis:
A new situation has emerged in the whole clothing industry: the market focus has shifted from Europe and America to China. The financial turmoil has hit European and American countries hard, and brand enterprises have not been spared. It will take a long time for consumers' purchasing power and confidence to recover. The eyes of the whole world are also focused on China. China will change from blindly worshipping foreign brands in the past to calmly looking at the value, advantages and disadvantages of foreign brands. China market will no longer blindly pursue foreign brands, which is also a great opportunity for domestic brands to appreciate. The student clothing industry has a stable and huge consumer group, which is a benefit growth point that clothing enterprises should focus on. For clothing manufacturers: ① it can help enterprises to establish brand image and adapt to the brand development strategy of enterprises. (2) It is conducive to the professional development and industrialized production of this market for college students, and influences and guides the development direction of enterprises. At the same time, creating this market for college students is also a competitive means and strategic analysis of enterprises. (3) The exhibition can expand the product sales of enterprises. ④ Display clothing products, communicate with consumers and collect market information. For college students, it meets their consumption needs and adapts to their consumption psychology of pursuing fashion and sunshine. It provides a better platform for college students to establish their personal image, and can also find a kind of fun and freshness to guide their buying behavior. At the same time, it is also a social information resource library. Moreover, through this exhibition, the school's popularity can be improved, campus life can be enriched, the atmosphere of the school can be activated, and the construction and development of the school can be promoted.
(2) Analysis of external environment. In the post-economic crisis era, the clothing industry is recovering, and all brands are actively looking for profit growth points. The development of China's student clothing industry tends to be mature, and enterprises are fully capable of showing the world products that can reflect the elegance of contemporary college students. The epidemic trend of swine flu has slowed down, and various gatherings can continue.
(3) Analysis of internal environment. Colleges and universities have enough space to accommodate exhibitions, and the school itself has a considerable number of security personnel. Applying for school security to maintain the basic order of the exhibition, maintaining the normal order of the school, and supporting and helping the company staff to carry out their work can ensure the smooth progress of the exhibition. With the guidance and help of teachers from all departments of the school, the staff of Shining Star Creative Company provide on-site services to maintain the normal order of the exhibition.
Third, advertising promotion.
(1) Exhibition logo:
Exhibition slogan:
(2) publicity methods:
Distribute leaflets and posters with exhibition information in colleges and universities. The focus of publicity and promotion is the major universities in Hunan Province. There are two schemes to produce publicity materials and set up publicity groups. First of all, the publicity team will go to major universities for on-the-spot publicity. The implementation of this plan is large, and the publicity work is more difficult. Secondly, seeking suitable agents in major universities, the implementation of this scheme reduces the workload, and the publicity work is easier to carry out, but the cost is relatively high and the publicity is not enough. The design and production of promotional materials must show the theme of the exhibition, and the design should be exquisite, which can attract the attention and curiosity of the audience and establish the first impression of the exhibition facing the audience. At the same time, the publicity materials should specify relevant information, indicating the exhibition location, bus transfer route, holding time and other specific information.
(2) Broadcasting and publicity in colleges and universities. Cooperate with the mobile campus group and send short messages in the campus group to ensure that the basic information of the exhibition can be known to the students in advance.
③ Invite local TV stations and newspapers to follow up this exhibition.
(4) The publicity work can make use of the classmate network.
Fourth, the preparation schedule
1, specially decorated and exhibited:
March 3rd-March 4th 9: 00- 17: 00.
March 5, 9: 00- 14: 00
2, the museum closed inspection:
March 5 14: 00- 17: 00
3. Opening ceremony:
March 6, 9: 00-9: 30
4. Opening hours and audience visit time:
March 5, 9: 30- 17: 00
March 6, 9: 00- 16: 00
5. Withdrawal time:
March 7, 9: 00- 17: 00
Verb (abbreviation for verb) exhibition management plan:
Apply for the use of school security to maintain the basic order of the exhibition, maintain the normal order of the school, and support and help the company staff to carry out their work. With the guidance and help of teachers from all departments of the school, the staff of Shining Star Creative Company provide on-site services to maintain the normal order of the exhibition.
Exhibitions can be arranged in different areas, reflecting a sense of hierarchy. There is more than one runway in the middle of the booth, which was designed by the exhibition company by the relevant art students of the school. At the same time, two excellent presenters are hired in the school, or the presenters are directly selected from the exhibition company to carry out catwalk activities during the opening of the exhibition, and catwalk models are hired from the school.
At the same time, live video was broadcast during the exhibition to prepare for the follow-up publicity of the exhibition and expand its influence. Negotiate with the school bus about campus transportation.
Activities related to intransitive verbs:
(1) the opening ceremony planning, the host invited the organizer responsible person to speak and introduce the publicity exhibition.
(2) The catwalk performance on the runway aims to serve the promotion and introduction of exhibitors' product activities. This is also the focus of the activity.
3 love songs duet, live gift-giving activities.
(4) Live video and live interview.
Seven. Financial management of the exhibition:
Exhibition pricing can only be determined after market research, and professionals are invited to assist. The flow of funds during the booth period is managed by the exhibition company and supervised by the organizer and co-organizer.
Male students majoring in exhibition management