Zhu Huawei's research interests mainly lie in consumer behavior research and brand management. He presided over a national natural science foundation and participated in four national natural science foundations. Fundamentals of Economics, translated by Zhu Huawei, etc. , Electronic Industry Press published 20 10. 2. Network Marketing, edited by Huang and edited by Liu Maohong, was published by Wuhan University Press in 2007. On, Huang and Fu Guoqun, (20 10) "Why can price promotion only bring popularity but not buy gas?" *-Research based on consumers' purchasing determination, Economic Management,No. 1, 85-9 1. Zhu Huawei, Tu Rongting, Lin Qianrong and Tu Bigui (2009), "Expected Thinking, Self-regulation Orientation and Unplanned Purchase", Journal of Psychology, No.7, pp. 649-658. Tu Rongting, Lu (2009), "Perspectives on Customer Characteristics and Customer Behavior in Credit Card Market", Finance and Trade Economy, No.4, pp. 38-44. Huang, Cai, (2009), "Model of the Influence of Relationship Paradigm on Consumers' Complaining Intention and Potential Motivation", Journal of Psychology,No. 10, 989-999. Zhu Huawei, Tu Rongting (2008), "The Effects of Shopping Orientation and Shopping Value on Customer Satisfaction and Future Behavior Intention", China Industrial Economy. 92- 10 1. Huang, (2008), "Analysis of the phenomenon of forced donation by enterprises: Is it unreasonable by the public or unscrupulous by enterprises? "Managing the world, 10, 1 15- 126. Tu Rongting, Zhu Huawei and Apollo (2008), "Two-factor model of customer brand loyalty: product satisfaction and service satisfaction have an impact on customer loyalty at the same time", Journal of Marketing, Vol.4, No.65438+. The road of customer-oriented network brand building, Journal of Management, No.3, pp. 385-390. Tu Rongting, Zhu Huawei and Lin Qianrong (2007), "Looking at China Shopping Center from the Perspective of Experience Management —— Taking Century Jinyuan as an Example", Journal of Management, No.9, pp. 660-667. Zhu Huawei, Tu Rongting (2007) pku business review, No.4, 122- 125. Major scientific research projects 1. National Natural Science Foundation of China (Youth Project), Research on the Contradictory Attitude between Consumer Perception and Rational Conflict: A Theoretical Perspective, with a grant of 205,000 yuan. (2011-2013) 2. Independent scientific research project of Wuhan University (Natural Science), "Study on the Mechanism of Corporate Social Responsibility on Customer Relationship", with a grant of 50,000 yuan, (201-20/kloc.