The external market environment in the form of internet is becoming more and more mature, and its influence on traditional industries can not be ignored. At present, the application of computers and networks has become very common in large and medium-sized cities in China. Therefore, a survey on college students' online shopping was carried out.

I. Purpose of the investigation

For many consumers, online shopping has gradually changed from a new thing to a part of daily life, and is deeply rooted in people's hearts with its special advantages.

Secondly, the network is impacting people's traditional consumption habits, thinking and lifestyle. More and more people are getting used to looking for information and buying goods online.

Second, the survey method and scope

Based on the above purpose, we put a questionnaire on the relevant website to get our survey data.

This survey is mainly aimed at college students. College students are highly educated, familiar with the use of the Internet, have more demand for products suitable for online sales to meet spiritual needs, and their expected income is relatively high, so they are more likely to dominate the future online consumption.

Third, the survey results.

1. College students have great potential for online shopping. According to this survey, 50% of college students have online shopping experience.

2. In today's coexistence of online consumption and traditional consumption, most college students choose online shopping because of its convenience and low price, a considerable part because of the complete range of goods, and of course a small part because of curiosity and fashion.

3. In the minds of college students, auction websites such as Taobao and Yi Bei, and online retail b2c websites such as Zhuo Yue and Dangdang have become the first choice for students.

4. Among people who have shopping, the shopping demand is mainly products that meet spiritual needs.

Fourth, a brief study and analysis of the basic environment of online shopping market is becoming more and more stable. Taobao, Yi Bei, Dangdang, Zhuo Yue and other online shopping networks have become the places where the majority of netizens shop online. With the sustained and rapid growth of China's economy, the improvement of people's living standards, the expansion of China's telecommunications network, the improvement of computer penetration rate, the development of computer technology and the multi-level and multi-angle promotion of the government, the online shopping market is intensifying and will gradually develop and form the main form of people's shopping.