Wuji is a series of men's training products jointly founded by Adidas and Jet Li. This inspiration mainly comes from Jet Li's unique view on man and nature. In order to promote its brand, Wuji series recently released a series of new advertisements, including a social video of Wuji, a poster copy of a new power creator, and an interactive H5 advertisement.

Today, I mainly share with you the poster copy of The Creator of New Forces, expounding the theme of new forces from four aspects: establishment, destruction, combination and determination.

I stood by my arm: standing like a mountain. Use my spirit to gather the momentum of the mountain. Co-founded Wuji with Adidas to push Wushu to the world.

Force is broken by me: broken, wind. Break the routine with one punch and crush the routine with one foot. Anything is possible if you break through yourself.

Martial arts is my combination: combination, harmony and length. Handle, joint, Tai Chi energy flow. Knee boxing, power, Muay Thai is very fierce. Let Wu divide you and me together.

It's up to me: decide, blink. Light is my arrow, press the shutter and freeze your breath. Wushu is the confrontation between light and shadow.

This group of poster copywriting, establishment, destruction, combination and confirmation, respectively chose a representative figure who met the theme of "Creator of New Forces", including Jet Li, who founded Wuji together with Adidas, trying to break through his Jacky, combining Tai Chi and Muay Thai to create his own brand-new style toriggia, and a photographer who stopped the moment for them to show their own force between light and shadow.

In addition, this group of poster copy, the overall visual style is unified, and the picture and color are in line with the elements of "martial arts".

How, after reading this poster copy, let you have a new understanding of the concept of "martial arts"?

Ye Xiaoyu copy? , "New Media Copywriting and Communication" author, WeChat official account: Ye Xiaoyu Run Run (talkto520)