Board games usually cover all kinds of games, and the rules of the game are simple and easy to understand, which is suitable for people of all ages.
At present, there are three main operating modes of board game clubs in the market:
1. The board game bar, formerly known as the teahouse coffee bar, charges part of the fees and provides entertainment tools for customers. Its main source of income is still the meal fee.
2. Board games sell games for profit
3. Board games are priced on time, and drinks are generally provided free of charge.
Generally speaking, the initial investment in running a board game bar is about 50 thousand yuan. The first purchase is a relatively large investment in the initial stage of entrepreneurship. Because there are many kinds of board games, and most of them are imported from abroad, there will be great expenses for freight and product unit price.
At present, the mainstream customers of board games are urban white-collar workers aged 20-35, who have spending power and are eager to get rid of computers. At the same time, students and foreigners are also the two main players in board games. Students accept new things quickly, are willing to participate, and have more time and partners. Foreigners are familiar with board games and need to find their own familiar ways to arrange their leisure time and communication needs. In addition, school clubs and company teams are the target customers of board games.
At present, the biggest bottleneck of the rapid development of board games is low awareness, and one of the important thresholds is language. Because the domestic board games are basically English versions imported from abroad, buyers need to do translation work well in advance, which will still form invisible barriers for some inexperienced players. At the same time, the price is also a threshold for players who want to go home and play by themselves. Genuine board games are more expensive, usually several hundred yuan a pair. In addition, board game clubs mainly earn considerable income on holidays and weekends. In the rest of the time, how to attract more customers to increase their income is also the key point to consider.
I suggest you investigate several aspects: 1. At what age do people like this new form of entertainment?
2. Where is the board game popular?
3. What items can be added to attract more customers?
4. Price positioning ... Experience of opening a board game bar
Suspected expert 1: (look at a lot of words, it should be pulled by insiders)
It's not a simple matter to open a board game. It is said that out of the 10 people who went to the board game bar, 9 people wanted to open it, and finally 3 people opened it, and finally only 1 people survived. Moreover, although the board game bar has just entered the China market, the competition is fierce. We opened three stores in Wuhan at the end of August and two more in early September, and some big stores have the intention of opening branches. Of course, I don't think this market is saturated. So I think you belong to this kind of enthusiastic person, but you must be calm and not blind. At least don't rush to open a shop at present. We need to play board games everywhere, learn most of the games and see how others operate and what are their characteristics. Then combine the experience of these stores, learn from each other's strengths, and establish the characteristics of their own stores according to their own conditions. Only by being different can we win customers and expand the market.
Shop location, purchase channels, business model, investment and market research are also very important. Whether to choose shops or shops in the community. It is necessary to comprehensively consider the rent, the flow of people, whether there are target customers around, transportation and so on. At present, most board games are online shopping. Online shopping needs to see all the merchants in the world to find bargains, or you can use other board games to buy them. There are enough good purchase channels. In fact, buying games is also a good profit point.
At present, there are three main operating modes of board game clubs in the market:
1. The board game bar, formerly known as the teahouse coffee bar, charges part of the fees and provides entertainment tools for customers. Its main source of income is still the meal fee.
2. Board games sell games for profit
3. Board games are priced on time, and drinks are generally provided free of charge.
Generally speaking, the initial investment in running a board game bar is about 50 thousand yuan. The first purchase is a relatively large investment in the initial stage of entrepreneurship. Because there are many kinds of board games, and most of them are imported from abroad, there will be great expenses for freight and product unit price.
At present, the mainstream customers of board games are urban white-collar workers aged 20-35, who have spending power and are eager to get rid of computers. At the same time, students and foreigners are also the two main players in board games. Students accept new things quickly, are willing to participate, and have more time and partners. Foreigners are familiar with board games and need to find their own familiar ways to arrange their leisure time and communication needs. In addition, school clubs and company teams are the target customers of board games.
At present, the biggest bottleneck of the rapid development of board games is low awareness, and one of the important thresholds is language. Because the domestic board games are basically English versions imported from abroad, buyers need to do translation work well in advance, which will still form invisible barriers for some inexperienced players. At the same time, the price is also a threshold for players who want to go home and play by themselves. Genuine board games are more expensive, usually several hundred yuan a pair. In addition, board game clubs mainly earn considerable income on holidays and weekends. In the rest of the time, how to attract more customers to increase their income is also the key point to consider.
I suggest you investigate several aspects:
1. At what age do people like this new form of entertainment?
2. Where is the board game popular?
3. What items can be added to attract more customers?
4. Price positioning
Experience of opening a board game bar
Suspected expert 2: (It should be about investment, but the cost will be different in different places! )
If you can get an idle facade, the investment will not be great, and 654.38+ 10,000 yuan will be enough. . . . That's enough. . . . . Unless you want to make a good position to receive white-collar guests. . . . . .
First of all, find a good facade
The next day, you can win the contract for the facade and talk to the construction foreman (in your local building materials market) about the price (about 5000 yuan and 80 square meters for general materials)
On the third day, I bought all the materials and prepared more than 6000. . . . That's not enough. It will take 8 9 days for the workers to do it well. . . When the floor comes in (1 day is about 3000) and the door comes in (it takes 4 5 days to prepare 2000 for the door to touch any rehmannia tempered glass door), at this time, you will start to learn games, hang signs (550 square meters of plastic materials can be designed by yourself), and air conditioning-force or hang flowers to enter the door. . . . Buy tea sets, coffee sets and other miscellaneous items. . Buy whatever you need. . . About 60 thousand was used at this time. . . . You can start a business after planning.
Experience of opening a board game bar
Suspected expert 3 (this is the experience of opening a store, and I have opened a store myself. I don't know if it is reliable! )
The secret of a successful board game is not how many games do you have? And the game commentator.
Find a good facade. . . . Don't miss the opportunity (I played board games from 1 time to board games, just 18 days. . So as long as you find a good facade, don't let it go.
Then decorate building materials and hardware facilities, you have to understand. . . I don't understand, so the workers put tofu into the price of meat.
Publicity should be intensified. . . . A publicity fee of 5,000 to 6,000 yuan may bring you more than 20,000 yuan a month. ......
As for learning games ... I didn't start buying games until three days before the opening ceremony ... In fact, the games are very simple, as long as you know the rules ... It takes two days to learn 40 kinds of games ... 1 day to contact them ... How to use oral methods is more acceptable ... (The complex game of power plant ice fire wave can be ignored).
When it opens, it's easy to say, learn while driving ... you just need to watch the games, no matter how boring they are, and then buy a set of ... Kakasong, Catan Island, Broken Egg, Three Kingdoms Kill, Werewolf, Power Plant, Lost City, which has a high hit rate in my store ... You can start to understand the charm of board games from these games.
As for the purchase channel, as long as you are not an idiot, you can get it ... just ask people in the online industry ... I think the main thing is the facade ... good facade, good decoration (not too expensive, simple and fashionable ... 60 thousand is enough) and huge publicity ... basically you will succeed. ....
By the way, my buddy upstairs is also your board game in Wuhan. I don't agree with you that the new Jiali is good ... that kind of decoration is polite,150,000 is not needed, and the decoration is the same as that of 50,000 goods ... the sofa and table are the cheapest ... His success lies in the good location ... and he can make money with a transfer fee of 8 million yuan. ...
Experience of opening a board game bar
Suspected expert 4 (there are many game introductions, I don't know which board game to enter)
First, you should look at the address of the board game bar. If you are located in a downtown area, you have to bear a lot of rent. If the street where you live is within, it depends on your social circle. After all, at the beginning, it was the easiest way to promote friends with friends. Then there is the choice of the game. The original suggestions were simple and easy-to-understand games, and most of them were fun. After a month, look at your own guest types and then enter some suitable games. An ordinary little game, just started to enter about 20 games.
The first batch of suggestions:
Relax: Gladiator, plus seven chess, rotate five rendezvous and front lines.
Happy party: painting guessing, dwarf gold mine, German Xiao Qiang, Wubangguo, weeding elephants and beating donkeys.
Moderate strategy: tomiichi, bang! (Three Kingdoms Kill), modern art, Manila, tourist tickets, Stone Age, St. Petersburg, Animal Park, Milla brand, Hiriart, mercenaries and farmers won gold.
Heavy Strategy: Catan Island, Power Grid
Basically, it can simply constitute your board game. Try to choose comfortable tables and chairs with armrests, because players need a place to let go after playing for a long time. Other details of decoration style should be considered by yourself.