1. Good teaching quality: Xi 'an Institute of Technology has a high artistic level, good ideological and moral literacy, solid and comprehensive professional basic knowledge, strong artistic language expression ability, innovative spirit and application ability.

2. High employment rate: Xi 'an Industrial and Commercial College's broadcasting and hosting major has a high employment rate in many fields such as TV broadcasting and hosting, new media program planning and production, news editing and editing, TV program hosting, film dubbing, program production and synthesis, character modeling and other language and art work.