There are seven research directions under the design of Xi University of Architecture and Technology. The second research direction is: 02 visual communication and media design;
Art design of Xi Engineering University has five research directions. The third research direction is: 03 visual communication and digital media design;
There are six research directions under the "design" of Xi University of Technology. The third research direction is: 03 visual communication and multimedia design;
Why is the research direction of visual communication design mostly set as: visual communication and media design at the graduate stage?
First, the research direction is set by the college. The setting of research direction is decided by the team of experts and professors according to the discipline construction layout and development plan of the college, which has great autonomy. In other words, the research direction of design or art design is dynamic, not static.
Second, the setting of research direction should be closely linked to the frontier of the discipline, and the development should be cross-integrated. There is a great change in the annual postgraduate enrollment catalogue, that is, the adjustment or change of research direction. The main purpose of the change is to keep up with the frontier of the discipline and cross-integrate and develop. In the new media era, it is difficult to develop the visual communication design specialty if it is still stubborn in graphic design art. Therefore, in order to make a breakthrough, it is necessary to cross and integrate with emerging disciplines such as media art and information design in order to achieve rapid development.
Third, it is convenient for graduate enrollment management. The "essence" of research direction is our undergraduate major. If graduate students set the direction of "visual communication and media design", they can include undergraduate majors such as digital media art, visual communication design, animation and photography. In other words, these undergraduates who want to take the postgraduate entrance examination can apply for this direction.
Take Xi 'an University of Engineering as an example: in 20 18, the research direction of art design (master's degree) was: costume and costume design; in 2007, the research direction was: costume performance and image planning; in 20 19, these two directions were combined into one: 0 1 costume and image design. 20 18 research direction of art design (master): 03 is the theoretical and practical research of visual communication design, 06 is the research of image and digital art, and 20 19 combines these two directions: the research of visual communication and digital media design.