Youlemei milk tea has six flavors: original flavor, taro, coffee, wheat fragrance, chocolate and strawberry. It is made of pure Ceylon black tea powder and fragrant milk, refined into milk tea powder bag, and served with crystal clear jelly-like coconut, which can be enjoyed with hot water. Youlemei milk tea is endorsed by Jay Chou, and its main target consumer group is female college students.
In 2007, Youlemei milk tea, a member of Xizhilang family, made a brand-new appearance, with eight sides: original flavor, vanilla, wheat fragrance, coffee, chocolate, strawberry, taro and red beans!
Youlemei inherits the fine lineage of Xizhilang, selects pure Ceylon black tea powder and fragrant milk to make milk tea powder bag, and then matches it with crystal clear jelly-like coconut, which can be enjoyed with hot water.
Extended data
Successful marketing strategy of Youlemei
It lies in the insight into the deep psychological needs of the target consumers-the identification of emotional value. Focusing on the brand's unique values of "love is priceless", Xizhilang insists on creating an emotional and warm brand image: a healthy and happy cartoon image of Xizhilang moves with boys and girls, a romantic and eternal couple of Xizhilang, and a sweet and warm family of Xizhilang. ...
These clever and effective advertisements convey the message to consumers step by step: milk tea is not only an instant drink, but also a medium to promote people's communication and a beautiful carrier to express their feelings.
It is especially attractive to young people, who are the target followers and ultimate target consumers that Xilang enterprises want to capture.
Baidu Encyclopedia-Youlemei