Who is watching the live broadcast?

What are they watching when they watch the live broadcast?

I believe many people are confused and don't understand the live broadcast.

Just like people who watch American TV dramas can't understand people who watch Korean TV dramas.

,

Brush friends circle can't read brush.

the instant communication software

Space, in this world, there is always a group of people who don't understand another group of people.

Meng Meier always thinks that incomprehension comes from no attempt, no experience and no participation. Only standing on the shore forever will people who swim in the water think that they are struggling.

Do you ask Meng Mei's attitude when the live broadcast first appeared? I don't like it or hate it, but after watching the live broadcast of Cat League for a while, it seems that I can gradually understand the thoughts of this group of people. First of all, what are the selling points of live broadcast?

1.

Various featured anchors and live content.

2.

Watch it whenever you want, unlike watching TV, there are only a few satellite TVs, but there are thousands of live broadcasts every day!

3.

You can communicate with other viewers who watch online in real time, and you can also communicate with the anchor, who can see each viewer's comments. Super interactive, which is difficult for other carriers to have. I think this is very important and one of the biggest selling points.

4.

There will be no commercials. (Needless to say)

5.

When you watch a football match or a live news conference online, you can create a very good atmosphere and make you feel immersive. For example, in a football match, Evergrande scored a goal and the barrage was completely covered.

66666

Or the barrage of China refueling, there will be a feeling of hundreds of thousands of spectators watching the game together, and you will unconsciously order a few.

666

My comments are not like watching the game on TV. I'm lonely. You can only shout to yourself when you score.

6.

It doesn't matter if you miss it. Generally, the live broadcast watched by big anchors or many people can be on demand, that is, the video of the anchor you missed can be found in Youku or the official video recording place, unlike TV, if you miss some programs, you will never see them again.

7.

You can be famous if you have money. In the big anchor, as long as you are willing to spend money to give gifts, hundreds of thousands of netizens will know your screen name or when you gave them.

ordinary

After giving more gifts to the anchor, the anchor will read your name and you will have a sense of honor. Although it is vanity, it meets the psychological needs of many viewers with spare money. This is also one of the means to make money by live broadcast.

8.

Almost zero cost. Whether you want to be an anchor or watch a live broadcast, you can do it and watch it as long as you have a computer. Members do not need to pay or download software. Of course, don't say that you bought a computer to watch live broadcasts, which is unrealistic.

In fact, everyone who watches the live broadcast has some hidden expectations. When they watch the live broadcast, their hidden needs are met. This satisfaction is the reason why they like watching the live broadcast, but maybe they don't even know it.

The hot issue is coming, where is the demand point of live broadcast?

In fact, users are the demand points. Users have needs. Ordinary users have free time after work, or the dormitory in the university is boring, or the otaku who usually stays at home. Some people choose to watch TV programs and live webcasts. Others will recommend people around them when they see that webcasting is better. When the news spreads, more and more people will be willing to watch the live webcast.

If you want to ask users why they want to see it. Of course, if you have nothing to do and don't want to go out, you have to find something to do. You can't sit all the time. You find that watching TV is not rich enough and you don't want to watch it. You are too tired to play games, and you don't know what to chase after TV series. Therefore, webcasting well meets the entertainment needs of most young people.

The anchors know that there are so many viewers willing to watch, and of course they will try their best to make various attractive programs to attract the audience. This is their demand point. Where there is demand, there is demand.