The school emblem of Peking University was designed by Mr. Lu Xun in August 19 17. The two seal characters of "Peking University" are arranged up and down, in which "North Character" constitutes two back-to-back side statues and "Big Character" constitutes a front statue. The outstanding concept of the school emblem lies in "people-oriented"; The symbolic significance of the school emblem is that Peking University should shoulder the great mission of enlightening the people. In 2007, Peking University revised the school emblem, which was further enriched and developed on the basis of the school emblem designed by Mr. Lu Xun. The logo is shaped like a tile, with the charm of seal cutting and distinctive traditional cultural characteristics of China.
On June 13, 2007, Peking University officially released the Management Manual of Peking University Visual Identification System, and launched the revised logo of Peking University. The revised emblem of Peking University is enriched and developed on the basis of the emblem pattern designed by Mr. Lu Xun. Peking University has determined that the red with a specific color value is the standard color (the color value of CMYK is C0M 100Y 100K45) and named it "Beida Red". Universities are big because there are masters and also because there are college students. It is also said that students are above, teachers are below, and teachers are willing to be ladders; Students standing on the shoulders of giants want shine on you to be better than blue. Xu Zhihong, the president of Peking University, said that the real "big" learning, academic greatness, great responsibility and great spirit are all in it. In retrospect, many Peking University students who have graduated for many years have mentioned that what Peking University gives students the most precious is the spirit of "freedom, independence and tolerance".
Extended data
The word "Peking University" in the emblem center of Peking University consists of three figures, which symbolizes that the school is a place for educating people.
The emblem of Peking University actually has a special meaning. At that time, Mr. Lu Xun borrowed the image of a tile in Chinese traditional architecture. Among them, the two characters "Peking University" are arranged up and down, with the word "North" on the top, and the image of two people standing on the back is the image of a person standing on the front, just like a person carrying the above two people, which constitutes the image of "three people together", which means that Peking University undertakes the arduous task of opening people's hearts. Moreover, it also represents the profound meaning of "backbone" and expresses the expectation that Peking University students will become the backbone of the country.
Design elements:
Peking University's school emblem "Peking University" is full of seal cutting charm and consists of three figures. Signs are shaped like tiles, with distinctive traditional cultural characteristics of China. The middle part of the logo is in English, which embodies the inclusive, full and profound connotation; The outer ring is simple and clear, showing a broad, open and often new posture.
Historical background of the emblem of Peking University
19 16 12. Cai Yuanpei, a famous educator and democratic revolutionary, became the president of Peking University. This Zhejiang native, who was based on "party member in the Eastern Han Dynasty, Daoism in the Southern Song Dynasty and Donglin in the Ming Dynasty", followed the principle of freedom of thought and adopted an inclusive attitude, which promoted the ideological liberation and academic prosperity of Peking University.
Before Cai Yuanpei became the president of Peking University, though Peking University "inherited the orthodoxy of imperial college and established the ancestral home of the university", it was the continuation of the highest institution of learning in ancient China in modern times, but there was nothing new, that is, it did not have its own national flag, which made it extremely inconvenient for students and faculty to enter and leave. In the second year after Cai Yuanpei took office, that is, 19 17, he asked Lu Xun to design the emblem of Peking University.
The significance of the emblem of Peking University
The seal script "Peking University" on the emblem of Peking University is the first time that China's calligraphy has been used in the design of the emblem. Its shape is a traditional image of a tile in China, and the pattern is based on the word "Peking University" in the seal script, which is arranged up and down and symmetrical left and right to form a circle. The word "North" above constitutes two portraits standing back to back, and the word "Big" below constitutes a portrait standing in front, thus forming the image of "three people make up a group", highlighting the school's "people-oriented" school philosophy.