Its shape is a traditional image of a tile in China, and the pattern is based on the word "Peking University" in the seal script, which is arranged up and down and symmetrical left and right to form a circle. The word "North" above constitutes two portraits standing back to back, and the word "Big" below constitutes a portrait standing in front, thus forming the image of "three people make up a group", highlighting the school's "people-oriented" school philosophy.
It is worth mentioning that the seal script "Peking University" on the emblem of Peking University is the first time to use China's calligraphy in the design of the emblem.
Seal script is the earliest font in China. Broadly speaking, from Oracle Bone Inscriptions in the Shang Dynasty to bronze inscriptions and Shi Guwen in the Warring States Period, including the characters used in various countries before the reunification of Qin Dynasty, all belong to the "big seal script" system, which is difficult to identify, and is generally called "ancient seal script";
Until the pre-Qin period, Li Si, the prime minister of Qin State, synthesized seven languages and formulated a new set of universal standard characters called Xiao Zhuan. Xiao Zhuan has simple strokes, neat characters and decorative characters. Although it has a history of nearly 2200 years, it still appears in many occasions today, especially in art design and calligraphy and painting works. Therefore, seal script can be said to be the writing of the source period of Chinese civilization, which has a quite high historical position.
The emblem of Peking University, designed by Mr. Lu Xun, is composed of antique seal script fonts, which reveals a strong bookish and literati atmosphere, and shows the profound foundation of the first university in China and its admiration for China's traditional civilization. Since then, many universities have also used seal script fonts in their school emblems, such as Fudan University and Nankai University. Since then, calligraphy has become an important element in the design of the school emblem.
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Design reason
Peking University was founded in 1898, formerly known as Shi Jing University Hall, and changed its name to "National Peking University" in 19 12.
19 16 12. Cai Yuanpei, a famous educator and democratic revolutionary, became the president of Peking University. This Zhejiang native, who was based on "party member in the Eastern Han Dynasty, Daoism in the Southern Song Dynasty and Donglin in the Ming Dynasty", followed the principle of freedom of thought and adopted an inclusive attitude, which promoted the ideological liberation and academic prosperity of Peking University.
Before Cai Yuanpei became the president of Peking University, though Peking University "inherited the orthodoxy of imperial college and established the ancestral home of the university", it was the continuation of the highest institution of learning in ancient China in modern times, but there was nothing new, that is, it did not have its own national flag, which made it extremely inconvenient for students and faculty to enter and leave. In the second year after Cai Yuanpei took office, that is, 19 17, he asked Lu Xun to design the emblem of Peking University.
References:
People's Network -logo designed the emblem of Peking University with such a big head.
Baidu Encyclopedia-emblem of Peking University