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Live from Li Daxue
Meng Yutong, a 22-year-old college graduate, suddenly became popular. Meng Yutong was even mistaken for Gree's successor by some people, because Dong Mingzhu said that she would be trained as a "second Dong Mingzhu". But at present, the seemingly "second Dong Mingzhu" actually refers to a good partner when delivering goods on site in Dong Mingzhu.

Recently, a Tik Tok account named "Pearl Feather Boy Selection" was quietly registered. The avatar of the account is a photo of Dong Mingzhu and Meng Yutong, and the account is certified as "Gree E-Commerce Co., Ltd.".

Judging from the current "Pearl Feather Youth Selection" shops, there are more than 35 products on the shelves, but the sales volume is not ideal, and the total sales volume is only 100. Judging from the messages of many netizens, they are not very cold about buying goods, but more about seeing miss beauty.

To tell the truth, many people began to have an epiphany when they saw that the beauty secretary in Dong Mingzhu had started to broadcast the goods live, and finally they knew what the purpose of Dong Mingzhu's recent operation was. How should we look at this matter?

First of all, many people will be surprised by Dong Mingzhu, because most business leaders actually want their secretaries to be in a relatively low-key state, and their secretaries should be people hiding behind these heads. But no one expected that Dong Mingzhu has been pushing his secretaries to the front desk to become popular, and even said that he would not hesitate to hype his female secretary. In this context, many people will think that this person will become Gree's successor, but from the current point of view, Dong Mingzhu's purpose seems to be different. The core logic of this secretary may not be the secretary's job, nor the handling of daily affairs. What he may have to do is a special job, and what Dong Mingzhu has done is just to win an online celebrity.

Secondly, judging from the current operation of Dong Mingzhu, we should not regard this girl as a secretary, but as a whole system of Dong Mingzhu. We will find that Dong Mingzhu is using his influence to launch a brand spokesperson for Gree, which is undoubtedly what Dong Mingzhu has to do. After all, as a well-known entrepreneur, it is undoubtedly very difficult if you always go live to bring goods yourself. And there is not much energy to do it. We saw that last year, many business leaders who had live broadcast products were too busy with their daily work to live broadcast products, so they gradually withdrew from the field of live broadcast products and could not have the energy. Therefore, for Dong Mingzhu, it is better to use her influence to produce a so-called secretary, and then the secretary will become an online celebrity, and she will broadcast the goods live. This may be the direct purpose of Dong Mingzhu.

Third, for the current market as a whole, Dong Mingzhu's approach is actually understandable, but it is still unknown whether this approach is beneficial to a young person. After all, growing up under Dong Mingzhu's wings, although it can grow faster, also has greater troubles. Therefore, under such circumstances, the proposal should have its own logic and form itself.