Recently, the National College Students' Information Consultation and Employment Guidance Center released the employment data of college students in 20 14 years, and analyzed the "employment difficulties" of college students. The report shows that in 20 14, the number of college graduates in China was 6.2 million, an increase of about1690,000 compared with 6.42 million in 20 13. This figure has surpassed the United States (5.74 million) and become the first in the world.

"College students in China have become the most difficult group to recruit," Ning Xiangdong, one of the report's editors and a professor at Renmin University of China, told People's Daily. "For college graduates, if they can't get comprehensive values such as high salary, good career development and self-realization within four years, they will leave many regrets in their lives."

"It is normal for young people to have some misunderstandings in the process of job hunting." Ning Xiangdong, for example, said: For example, some concepts in society think that you can find a good job only if you have connections and backgrounds; Some graduates think that as long as they graduate from famous universities, they will definitely find high-paying jobs. In fact, the two are not the same.

"Education plays an important role in employment, but many employers pay more attention to the experience and ability of talents, not just education." Ning Xiangdong believes that this is the main reason why college students fail in job hunting: "Famous students often regard career planning as an illusory thing and ignore its important role. Some schools don't pay enough attention to career planning education or even offer career planning courses or professional courses. Students lack appropriate guidance and help in job hunting, which leads to job hunting failure. "

"Some enterprises also have the corresponding demand for talents' accurate delivery' or' directed output' for college graduates, and such graduates are contested by employers because of their certain professional expertise or vocational skills advantages. However, because such graduates do not have obvious advantages, they can only get the average salary, "Ning Xiangdong said.

In this regard, Ning Xiangdong said: "Some colleges and universities have three misunderstandings when educating students on career planning: first, they attach importance to theory and ignore practice; Second, pay more attention to vocational skills than comprehensive quality; The third is to emphasize external forms and ignore internal needs. "

Ning Xiangdong said: "There are always some people in the society who misunderstand career planning education and think that only graduates from prestigious schools can become social elites or successful people; Others equate career planning with academic qualifications, and even think that graduation from a prestigious school is equivalent to success and high salary; Others pay too much attention to the external form and glamorous appearance and ignore the internal needs. "