Author: Man Kun, USA

Publishing House: Peking University Publishing House

Publication date: April 2009

This book emphasizes the application of economic principles and policy analysis more than formal economic models. To this end, the author provides cases in most chapters. Explain the application of economic principles in the analysis of practical economic problems. In addition, the author also provides a large number of "news excerpts" in the book to let readers know what economics is in life. The English version of this book has been used as a textbook for the course of Principles of Economics by more than 600 American universities such as Harvard University, Yale University and Stanford University!

Entrepreneur's Bible

Author: (Japanese) Kenichi Ohmae waits by Zhou Xun.

Publishing House: Oriental Publishing House

Publication date: 065438+2009 10.

Kenichi Ohmae, "one of the top five management masters in the world" and "the father of Japanese strategy", led many Japanese management masters to teach you the basic knowledge of starting a business, the secret of success in starting a business and the necessary skills in all stages of starting and developing a business. If you are 70% sure of your business idea, you should put it into practice immediately. Why not wait until you are 100% sure before starting a business? This is because it is necessary to act immediately, and entrepreneurship cannot lack the attitude of "thinking while moving forward". After starting a business, the most important thing is to make clear the differences between your own enterprise and other peers. The specific measures to achieve differentiation are to continue to create businesses that other enterprises cannot imitate and implement "brand strategy".

Economic management review

Author: Huang Zhigang

Press: Economic Science Press

Publication date: August 2009

Economic Management Review is a professional academic journal sponsored by the School of Management of Fuzhou University, which mainly publishes high-level academic papers in the fields of economy and management, and builds a high-level communication platform for domestic and foreign scholars. This book is a volume 1 and a series of books1(August 2009), which mainly contains 9 articles 19, such as "Empirical Study on Dividend Policy of Listed Companies in Shanghai and Shenzhen", "Subscription Day Effect" in China Stock Market and "Study on Stability Mechanism and Realization Conditions of Financial Industry Ecosystem under Mixed Operation".

microeconomics

Author: Huang Yajun editor.

Press: Higher Education Press

Date of publication: May 2009

This book is the research result of the Ministry of Education's "Reform Plan of Teaching Content and Curriculum System of Higher Education Facing 2 1 century", and it is a curriculum textbook facing 2 1 century, and is the core curriculum textbook of business administration major in colleges and universities. On the basis of the second edition, the third edition updated the teaching materials, adjusted some contents and added exercises. This book *** 16 is divided into three chapters except the introduction: chapter one is product market, chapter two is factor market, and chapter three is market economy research. From the structural point of view, the first and second chapters mainly discuss the general laws in the operation of market economy from the perspective of output and input, and the third chapter studies the special problems in the operation of market economy. In recent decades, modern microeconomic theories have made great progress, such as game theory, uncertainty analysis, information economics, transaction cost theory and so on. This book attempts to systematically introduce these new theories and methods to readers. The biggest feature of this book is that it introduces and discusses the basic theories and methods of microeconomics very concisely, which is convenient for students to learn and master. This book can be used not only for the teaching of business administration and economics, but also for other related majors, and also for the general public.

management of the national economy

Author: editor-in-chief Hu Naiwu

Press: Renmin University Press

Release date: 65438+February 2007

This book expounds the macroeconomic management under the condition of socialist market economy. Macro-economic management under the condition of socialist market economy should not only give play to the basic role of the market in resource allocation, but also strengthen the macro-control of the government on the economy. In this regard, this book makes an in-depth analysis from three main lines: demand management, supply management and balance management, as well as economic operation, economic growth and development, and initially forms a theoretical system of macroeconomic management.