1. Marketing major

Training objective: To train compound senior professionals with modern marketing consciousness, strong competitive consciousness and entrepreneurial spirit, master modern information processing and computer network technology, and have practical work or theoretical research ability.

Main courses: management, microeconomics, macroeconomics, management information system, statistics, accounting principles, financial management, marketing, commercial law, international marketing, enterprise strategic management, consumer behavior, marketing research, organizational behavior, human resource management, new product marketing, distribution management, sales management, advertising management, e-commerce, online marketing, service marketing, organizational marketing, marketing engineering, etc.

Employment orientation: I can engage in business management, marketing planning, marketing management and consulting, advertising management, market research and e-commerce management in various enterprises (large Chinese and foreign enterprises, multinational corporations, commercial enterprises, financial institutions, etc.). ) and relevant government departments, and I am also suitable for teaching and research in educational research institutions at home and abroad.

2. Human resource management major:

Training objective: To train senior business administration professionals with basic theories and operational skills in management, economy, law and human resource management, flexible application of organizational behavior and personnel management theories, strong written and oral expression skills, English listening, speaking, reading, writing and translation skills, proficiency in computer operation and application skills, and ability to engage in human resource management, teaching and scientific research.

Main courses: management, microeconomics, macroeconomics, management information system, statistics, accounting principles, financial management, marketing, commercial law, human resource management theory, organizational behavior, salary management, performance appraisal and salary principle, personnel appraisal theory and method, career guidance theory and practice, communication management, labor law, human resource accounting, strategic management, labor economics, computer foundation, comparative management, enterprise.

Employment orientation: I can work in human resources management departments of enterprises and institutions, government personnel laws and regulations departments, research institutions, universities and other departments.

3. Logistics management major:

Training objectives: to cultivate all-round development in morality, intelligence and physique, with knowledge and ability in management, logistics management, economy and law, to receive basic training in logistics management techniques and methods, to have the basic ability to analyze and solve logistics management problems in industrial and commercial enterprises, to highlight the solid foundation of knowledge learning and skills in modern logistics management and the application of modern logistics technology, with wide caliber, high quality and strong ability.

Main courses: management, logistics management, microeconomics, macroeconomics, logistics information system, accounting, statistics, financial management, marketing, economic law, logistics technology and application, production and operation management, supply chain logistics management, logistics and e-commerce, third-party logistics management, international logistics and strategic management of logistics enterprises.

Employment orientation: I can engage in logistics management, teaching and scientific research in industrial and commercial enterprises, logistics enterprises, government departments, universities and scientific research institutions.

4. Financial management major:

Training goal: to train senior financial management talents with knowledge of financial management, management, economy and law, proficient in using computers and foreign languages, innovative spirit and practical ability.

Main courses: management, microeconomics, macroeconomics, management information system, statistics, accounting principles, financial management principles, intermediate financial accounting, advanced financial accounting, intermediate financial management, advanced financial management, asset evaluation, financial decision support system and financial analysis, marketing, commercial law, etc.

Employment orientation: I can engage in financial management, economic management, teaching and scientific research in industrial and commercial enterprises, financial institutions, institutions and government departments.

5. Finance major:

Training goal: to train senior professionals with solid professional foundation, wide knowledge, high foreign language level, strong adaptability and practical ability, and meet the requirements of "three orientations".

Main courses: monetary banking, financial market, international finance, investment finance, central banking, commercial bank management, bank credit management, international settlement, insurance, foreign exchange management, financial engineering, investment banking, securities investment analysis, investment project evaluation, international investment, financial management, etc.

Employment orientation: mainly engaged in financial management and operation, financial teaching and research in government departments, banks, securities, trust and investment companies, insurance companies, listed companies, trade departments, universities and scientific research departments.

6. Insurance major:

Training objective: to train senior professionals with all-round moral, intellectual and physical development who can engage in insurance management, business operation, practical work, teaching and research.

Main courses: insurance principles, insurance management, insurance law, risk management, property insurance, life insurance, marine insurance, reinsurance, actuarial science, insurance marketing, analysis of economic activities of insurance enterprises, liability insurance, civil and commercial law, maritime law, interest theory, social insurance, etc.

Employment orientation: I can work in financial institutions, especially insurance companies (including reinsurance companies), insurance brokers, insurance agencies, large enterprises, government agencies, social security departments, research institutions, universities and so on.

7. Finance major:

Training objective: to cultivate compound senior professionals with good political quality, solid economic theory foundation, extensive knowledge of finance and taxation, mastery of financial and taxation business skills, familiarity with financial and taxation systems and policies, good foreign language foundation, strong working ability and wide adaptability.

Main courses: political economy, finance, tax theory and system, national budget, state-owned assets management, western economics, accounting, statistics, international economics, monetary banking, financial management, development economics, public economics, budget accounting, international taxation, foreign-related fiscal and taxation system, tax inspection, financial computerization, China tax history, tax accounting, econometrics and professional English.

Employment orientation: I can work in government macroeconomic management departments, finance, taxation, state-owned assets management and public management departments, fiscal and taxation research departments, large enterprises (including foreign-funded enterprises) and institutions.

8. Editing and publishing major:

Training objective: to train senior professionals with systematic knowledge and skills of editing and publishing theory and extensive knowledge of culture and science, who can meet the needs of social informationization, networking and digitalization.

Main courses: fundamentals of publishing and distribution, book marketing, book economics, editing theory, editing practice, introduction to electronic publishing, book enterprise management, book financial management, book computer application, book law foundation, China publishing history, book science, periodical science, publication market management, book logistics organization and management, foreign book trade, introduction to world book industry, computer principle, web page design and website construction.

Employment direction: Mainly engaged in editing, publishing, distribution and other practical work and management (including electronic and network editing, publishing, distribution and management), as well as teaching and research work in publishing administrative departments, publishing houses, magazines, newspapers, book distribution departments, foreign trade departments of books, audio-visual companies, electronic publishing institutions and editing and publishing research and teaching units.

9. Library science major:

Training goal: to train senior professionals with systematic knowledge and information management theory and skills, who can skillfully use computers and networks to collect, organize, retrieve, evaluate, develop, serve and manage knowledge and information.

Main courses: library science foundation, information resource construction, information users and services, information organization, information retrieval, management of library and information center, information resource base, information consultation and decision-making, information metrology, intellectual property law, network system evaluation, web page design and website construction, principles and technologies of digital library, and introduction to knowledge management and government information management.

Employment orientation: I can engage in the business and management of information resources processing, development, utilization and service in the National Library, university libraries, provincial (city) public libraries and national information management institutions (Ministry of Information Industry, national leading group, etc.). ) and local information management and planning departments, information centers of government agencies and institutions, information departments of multinational corporations and large enterprises, production and marketing institutions of electronic information resources and large websites. If you are a chief information officer (CIO), chief knowledge officer (CKO), director of information department, information analyst, information consultant, etc. You can also engage in teaching and scientific research in universities and research institutes.

10. Archives major:

Training objective: to train senior professionals with systematic basic theory and cultural knowledge of archival science, master basic skills of modern information technology, and have high comprehensive quality, who can engage in practical work such as archives and government information management, information service and information research.

Main courses: Introduction to Archives Science, Archives Management, Literature and Secretarial Science, Foreign Secretarial Science, Electronic Document Management, Introduction to E-government, Government Information Management, Computer Foundation and Application, Information Resource Database, Web Page Design and Website Construction, Multimedia Technology and Application, Principles and Technology of Digital Archives, Document Compilation, History of Chinese Political System, Introduction to China Culture, Modern Human Resource Management, Information Resource Development and Utilization, Information Organization and Retrieval.

Employment orientation: I can engage in document management and information management in archives departments and information centers of state organs, universities, enterprises and institutions, and I can also engage in secretarial and human resources management in foreign-funded enterprises and government departments.

1 1. Journalism major (including network communication direction):

Training goal: to train news communication professionals with systematic theoretical knowledge and practical skills, extensive cultural and scientific knowledge, familiarity with China's news propaganda policies and regulations, high quality, strong ability, innovative spirit and all-round development of morality, intelligence and physique.

Main courses: Introduction to Journalism, Mass Communication, Chinese Journalism History, World Journalism History, News Interview, News Writing, News Editing, News Comment, News Photography, News Ethics and Regulations, News Operation and Management, Principles and Applications of Computer Network, Selected Reading of Marxist-Leninist News, Selected Reading of British and American Newspapers, Public Relations, Computer Aided Editing, Introduction to Network Communication, Design and Production of Internet Industry, and Media.

Employment direction: mainly in the field of news communication, can be engaged in editing, news and management in the news, propaganda and publishing departments; Engaged in publicity and public relations work in party and government organs, enterprises and institutions; Engaged in the teaching and scientific research of news communication in educational and scientific research institutions.

12. Radio and television journalism:

Training objectives: To train news communication professionals who have basic theories of radio and television journalism and extensive knowledge of culture and science, receive basic training in radio and television news interview, writing, directing, broadcasting and program hosting, have basic abilities in radio and television program planning, editing, interview and management, are familiar with China's news propaganda policies and regulations, and can engage in interview, editing, program hosting and management.

Main courses: Introduction to Radio and Television, History of Radio and Television, Mass Communication, Introduction to Journalism, Writing of Radio and Television Manuscripts, TV Interview, Editing and Making of Radio Programs, TV Program Evaluation, Audio-visual Media Criticism, News Ethics and Laws, News Photography and Public Relations.

Employment direction: mainly for the news and communication industry. I can engage in news, publicity, secretarial public relations, teaching, scientific research, etc. in news organizations such as radio stations and television stations, or national propaganda management institutions, enterprises and institutions, and colleges and universities.

13. German major *:

Training goal: to train senior professionals with solid German language foundation and extensive scientific and cultural knowledge, and master the basic theories and knowledge of German language, literature, history, politics, economy, diplomacy, social culture and so on. I have received skills training in listening, speaking, reading, writing and translating German, mastered certain scientific research methods, and have a certain professional level, high quality and strong ability.

Main courses: basic German, advanced German, spoken German, German audio-visual, German writing, German literature, German history, German cultural history, German investigation, German lexicology, economic German, selected reading of German literature, German criticism skills, German-Chinese translation theory and practice, German-Chinese cultural environment, etc.

Employment orientation: I can engage in translation, research, teaching and management in ministries and commissions of state organs, economic and trade departments, scientific research institutions, foreign affairs institutions, press and publication, universities and military units.

14. French major *:

Training objective: to train senior professionals with solid French language foundation and extensive scientific and cultural knowledge, and basic knowledge of French language, literature, history, politics, economy, diplomacy, social culture and so on. I have received skills training in listening, speaking, reading, writing and translating French, mastered certain scientific research methods, and have high quality and strong ability.

Main courses: elementary French, intermediate French, advanced French, French audio-visual speaking, French literature, selected reading of French literature, French writing, French investigation, scientific French, selected reading of French newspapers and periodicals, French lexicology, French difficult grammar, French-Chinese translation, French oral skills and exercises, business French, introduction to linguistics, French art appreciation, etc.

Employment orientation: I can engage in translation, scientific research, teaching and management in foreign affairs, foreign trade, sole proprietorship, joint venture, education and culture, press and publication, scientific research, tourism and other departments.

15. Japanese *:

Training goal: to train high-quality professionals who have not only the skills and solid language foundation in Japanese listening, speaking, reading, writing and translation, but also the scientific and cultural knowledge and theory in Japanese literature, history, politics, economy, diplomacy and social culture, and can engage in scientific research.

Main courses: basic Japanese, intermediate Japanese, Japanese conversation, Japanese interpretation, Japanese listening, Japanese literature history, Japanese-Chinese translation, Japanese practice, communicative Japanese, Japanese national conditions, Japanese writing, Japanese language and style, Japanese language and culture, Japanese modern writers and works, selected readings of Japanese classical literature, Japanese grammar theory, Japanese foreign trade, Japanese tourism, Japanese science and technology, Japanese classical grammar, Japanese phonology, Japanese science and technology.

Employment orientation: I can engage in translation, scientific research, teaching and management in foreign affairs agencies of national ministries and commissions and governments at all levels, foreign investment, joint ventures, colleges and universities, economy and trade, culture, press and publication, scientific research, tourism and other departments.

16. Advertising major (including advertising design direction):

Training goal: to train professionals in advertising management, creative planning and advertising copywriting.

Main courses: mass communication, marketing, introduction to advertising, advertising management, advertising planning and creativity, advertising copy writing, advertising media, advertising investigation, advertising history at home and abroad, advertising psychology, print advertising design, film and television advertising design, computer graphics processing, and evaluation of Chinese and foreign classic advertising cases.

Employment orientation: I can work in the media advertising department, professional advertising companies, advertising departments of enterprises and institutions, and I can also engage in advertising research and teaching in universities and scientific research institutions.

17. English major:

Training objectives: to cultivate compound talents with a solid English language foundation, certain knowledge of literature and culture, and knowledge and skills of another subject; Or a senior translator with two or more foreign language skills and knowledge.

Main courses: Comprehensive English, Advanced English, English Listening, Spoken English, English Reading, English Writing, English Literature History and Works Selection, American Literature History and Works Selection, English Poetry and Songs Selection, English Drama Selection, Introduction to English Linguistics, English Rhetoric and Style, English Lexicology, English Teaching Method, Translation Theory and Skills, English-Chinese Improvisation Translation, English-Chinese Simultaneous Interpretation, English Speech and Debate, English Shorthand, etc.

Employment orientation: I can engage in translation, scientific research, teaching or management in foreign affairs, foreign trade, sole proprietorship or joint venture, education and culture, press and publication, scientific research, tourism and other departments.

18. Psychology major:

Training goal: to cultivate compound talents with solid psychological theoretical foundation and broad philosophical vision, integrating natural science, humanities and social science knowledge, and paying equal attention to foundation and application.

Main courses: general psychology, experimental psychology, human anatomy, human physiology, psychostatistics, psychometrics, personality psychology, cognitive psychology, social psychology, developmental psychology, clinical psychology, psychological counseling and therapy, western psychology history, artificial intelligence, network psychology.

Employment orientation: I can engage in scientific research, teaching, personnel management, community management, public management, human resources development and ability training, psychological consultation and psychotherapy in various schools, scientific research institutions, party and government organs, enterprises and institutions, social organizations and communities, mass media systems and other departments.

Basic course of philosophy (national basic discipline talent training base)

Training objective: To train students to systematically master the theories and history of Marxist philosophy, China philosophy and western philosophy, to have relevant knowledge of humanities, social sciences, natural sciences and thinking sciences, to understand the latest development trends of philosophical theories at home and abroad, to analyze the practical problems in the contemporary world and China by using scientific world outlook and methodology, and to have certain theoretical thinking ability, oral and written expression ability, social activity ability and scientific research innovation ability, with emphasis on becoming a talent.

Main courses: Introduction to Philosophy, Principles of Marxist Philosophy, History of Marxist Philosophy, China Philosophy, Western Philosophy, Selected readings of Marxist Philosophy, Selected readings of China Philosophy, Selected readings of Western Philosophy, Logic, Ethics, Aesthetics, Philosophy of Science and Technology, etc.

Employment orientation: I can be engaged in teaching, scientific research, management, planning, publicity, editing and secretarial work in colleges and universities, scientific research institutions, party and government organs, press and publication, companies and enterprises.

19. Accounting major (including specialization of certified public accountants)

Training objective: to train senior accounting and auditing professionals with basic accounting theories and methods, familiarity with accounting rules and auditing standards, proficiency in using computers and foreign languages, and innovative spirit and practical ability.

Main courses: management, microeconomics, macroeconomics, management information system, statistics, commercial law, accounting principles, financial management, cost and management accounting, intermediate financial accounting, advanced financial accounting, auditing principles, financial auditing, management auditing, management consulting, computer accounting and auditing, network accounting, etc.

Employment orientation: I can engage in accounting, auditing and related economic management, as well as teaching and scientific research in government economic management departments, companies, financial departments, accounting firms and institutions.

20. Tourism management major:

Training goal: to train senior professionals with professional knowledge of tourism management and business abilities such as business, public relations and services.

Main courses: Introduction to Tourism, Management, Microeconomics, Macroeconomics, Management Information System, Statistics, Accounting Principles, Financial Management, Marketing, Commercial Law, Tourism Economics, Hotel Management Principles, Tourism Resources and Development, Professional English, Hotel Lobby and Room Management, Hotel Catering Management, Travel Agency Management, Tour Guide Business, Tourism Etiquette, Tourism Psychology, Tourism Culture, China Tourism Geography and Tourism Application.

Employment orientation: I can engage in service, operation, management, secretarial and planning work in tourism management departments, travel agencies, hotels, foreign-related departments, tourist attractions, tourist passenger transport and other enterprises and institutions.

2 1. Financial Engineering Major

Training objective: to train senior professionals with professional knowledge in economic management, law and finance, who can develop, design and combine new financial instruments and trading means, and creatively solve financial and related problems.

Main courses: western economics, econometrics, financial economics, international financial management, financial engineering, derivative financial instruments, fixed income securities, investment, financial management, international financial law, management, etc.

Employment orientation: mainly engaged in financial management in banks, securities companies, insurance companies, fund management companies, multinational companies and corporate finance departments, and engaged in financial teaching and research in universities and scientific research departments.

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