Analysis of Master of Marketing Major in Southampton University, UK

The marketing of Southampton University in England is favored by many international students, so what about this major? Come and have a look! Welcome to reading.

Introduction of Master of Marketing Program in Southampton University, UK

Project website:

Http://www.southampton.ac.uk/business-school/postgraduate/taught _ courses/MSC-marketing-management.page.

1. Master of Marketing Management MSc Marketing Management is full-time, the project duration is 12 months, and the school starts in late September every year. The tuition fee for international students is 17800.

2. The course of this project consists of 9 compulsory courses and elective courses. Compulsory courses include: introduction to marketing; Measure the marketing effect; Customer insight; Integrated marketing communication; Strategic marketing decision; Digital marketing; Data-driven marketing; Design and manage research projects; Documents. Elective courses are varied, including many interesting courses, such as luxury goods management, strategic brand management, network analysis, consulting skills, design thinking in marketing and so on.

This project is designed for people who want to develop their careers in the field of marketing in the future, but have no previous marketing or management background. The purpose of the project is to lead students to analyze the marketing activities in any organization, so that students can deeply understand the marketing function from the perspective of enterprise value and customer value.

4. This project focuses on cultivating students' interpersonal skills, so that students can critically understand the current fierce competitive environment, and more importantly, understand what the market lacks and needs, and analyze an organization's products, services, marketing business and resource utilization.

5. Students in this project have the opportunity to participate in a three-month internship program. Students in academic or practical projects will have the opportunity to do a local practical business marketing problem and need to write a practical marketing plan to solve the problem.

6. This program is suitable for all undergraduate students, and students with work experience are also welcome to apply.

Master of Marketing Program Requirements of Southampton University, UK

1. Academic performance requirements: China students require a bachelor's degree of 70 or above, and applicants should pay attention.

2. Language performance requirements: This project requires IELTS score of 6.5, reading and writing score of not less than 6.5, and listening and speaking score of not less than 6. Applicants should pay attention.

3. The application for this project was opened in the academic year of 20 16, and there is no fixed deadline. However, the application will be closed when the list is full, and international students need to set aside enough time to apply for visas and other materials. Therefore, it is suggested that interested students prepare materials and submit applications as soon as possible.

4. To apply for this project, you need to provide the following application materials, please provide the PDF documents of supplementary materials:

(1) An application form;

2 graduation certificate and degree certificate;

3 transcripts;

④2 letters of academic recommendation;

⑤ 1 personal statement;

⑥ Latest resume 1 copy;

7 IELTS test report;

Master of Marketing Curriculum in Southampton University, UK

Compared with other schools' marketing majors, Southampton has higher requirements for students' mathematical ability, and the courses include

The first semester, the first semester

compulsory course