Digital media technology is an open platform, which mainly includes scene design, character image design, game program design, multimedia post-processing and human-computer interaction technology. It is a major in game development, website art design and creative design. Digital media technology is a technology that comprehensively processes text, sound, graphics, images and other information through modern computing and communication means, making abstract information perceptible, manageable and interactive.
Development Status of Digital Media
Digital media includes cultural content products and services generated, produced, managed, disseminated, operated and consumed by digital technology, which has the properties of high added value, strong radiation, low consumption, wide employment and soft penetration. "Culture as the body and science and technology as the enzyme" is the essence of digital media.
Because the development of digital media industry reflects a country's strength and industrial level in information service, traditional industry upgrading, cutting-edge information technology research and integrated innovation to a certain extent, digital media has been highly valued by governments all over the world, and major countries and regions have formulated relevant policies and development plans to support the development of digital media. The United States, Japan and other countries regard vigorously promoting digital media technology and industry as an important strategy for sustainable economic development.
In China, digital media technology and industry are also highly closed by leading departments at all levels. The National 863 Program has taken the lead in supporting the research and development of key technologies such as online game engine, collaborative animation production, three-dimensional motion capture, human-computer interaction and the construction of public service platform for animation online games. Four national digital media technology industrialization bases have been built in Beijing, Shanghai, Changsha, Hunan and Chengdu, Sichuan, which have played an important leading role in the formation of digital media industry agglomeration effect and the development of digital media technology.
The industrial chain of digital media is very long, and the technologies involved in digital media are all-encompassing. The next five years will be a crucial period for the development of digital media technology and industry in China. In order to further promote the development of digital media industry with high added value and low consumption during the Eleventh Five-Year Plan period and overcome the technical bottleneck of digital media industrialization development, under the guidance of the High-tech Department of the Ministry of Science and Technology, the National 863 Plan put forward the strategy, goal and direction of digital media technology development in China in the next five years.
With the appearance of 1995 Internet, digital media in China began to rise. Internet (especially vertical Internet and Web2.0/Web3.0 portals), mobile phone carriers (including 2.5G/3G/4G) and services are all mature, so it is necessary to integrate resources, such as mobile phone magazines, and combine the advantages of mobile Internet and digital media to make the forms of digital media more novel and rich. IPTV Interactive TV Network (new and future, going deep into China's family information acquisition and entertainment life).
Mobile digital broadcasting and television network (based on the new mobile digital broadcasting and television standard, new and cheap digital broadcasting methods can be used to make most electronic devices with screens become televisions). In 20 10-20 12, digital media will become the mainstream of China media, which will first affect the young people born after 1980s and 1990s in China. After the digital media becomes the mainstream, it will complement the traditional media.