The company not only went public, but also crushed Samsung to become the king of African computers with a market share of 47%.
He's Zhu calling from the voice phone.
What? Don't you know that the voice phone is still Zhu's?
You must have heard of the once-popular waveguide mobile phone, right? (that's the waveguide, the fighter in the mobile phone, I don't know how to check it)
Zhu, founder of Voice Holdings, 1996 graduated from Nanchang Hangkong University majoring in mechanical and electrical engineering. Like most graduates, he did not work in this major after graduation, but worked as a small salesman in Bird.
Zhu Zhaojiang went through five customs and killed six generals.
Slowly, I became the deputy general manager of Bird Sales Company. At that time, Bird mobile phones became more and more popular, and their sales were booming.
However, the good times did not last long. In 2006, after MediaTek launched the "turnkey scheme", the threshold of mobile phone production was greatly reduced.
Domestic low-end mobile phones rushed to the beach market and quickly opened up rural and second-and third-tier markets.
Domestic brands such as Bird and TCL are facing the brand impact of Samsung and Nokia.
After the siege of shanzhai mobile phones, the market share of Bird has shrunk dramatically, and it has been defeated repeatedly.
Seeing that he was about to be defeated, Zhu Cheng set up a new sound transmission company, but he still started the mobile phone business.
However, Zhu has different ideas, so we don't argue with China and focus on overseas.
Considering that Africa has a large population and huge business prospects, the focus is on Africa.
Due to the in-depth preliminary research, all products of voice phones are based on the pain points of the African market.
For example, some countries in Africa are facing power outages, and we generally make the standby time longer; If there are many telecom operators, we will do dual-card dual-standby or even multi-card multi-standby; When the weather is hot, we will add sweat-proof function to the mobile phone;
Coupled with the high cost performance, sound transmission has slowly taken root in Africa.
But at that time, the two giants, Samsung and Nokia, still completely controlled the African market by virtue of their brands and strong financial advantages.
Zhu is not a vegetarian either. Previously, he became the deputy general manager of Bird with his excellent sales ability.
So from the poorest places, a little channel, advertising.
From rural to urban areas
No matter in the street, on the wall, in the newspaper, as long as you can advertise, there are audio and video.
done
17 years, Chuanyin surpassed Samsung to become the largest mobile phone brand in Africa, and in 2 1 year, Chuanyin ranked third in the global mobile phone market share.
It has become a household name in Africa, Pakistan, India and Bangladesh.
Today, Zhu's worth has reached 65.438+07 billion yuan, ranking 654.38+0347 on Hurun's global rich list.
This story is over, but Zhu's story continues.
In fact, sometimes we think about it, in our own posts and in our own careers.
It's not that we don't work hard enough, nor that we are incompetent.
It is just that the competition is too fierce and the market is too saturated.
People attack the shield with Mao, and we touch the stone with eggs.
But if you hold the egg in your hand, even if Hercules holds the fragile egg hard, it will not break it.
Finally, everyone, everyone has his own characteristics. Why compare your own shortcomings with the advantages of others?