The students organized it spontaneously. The night market in Rizhao University Town was originally initiated by students from 20 15 Business School. They recruited some volunteers inside the school, and they planned and organized the night market. The main purpose of night market is to enrich students' spare time, provide a platform for communication and display, and also provide a place for shopping and entertainment for surrounding residents and tourists. The scale of the night market has gradually expanded, attracting more and more merchants and tourists to participate. At present, the night market in Rizhao University Town has become a well-known scenic spot and commercial brand in Rizhao City, which has made positive contributions to the local economic and cultural development.