SWOT analysis * * * has four steps, the specific steps are as follows:

The first step is to analyze environmental factors. Using a variety of investigation and research methods, this paper analyzes various environmental factors in which the company is located, namely, external environmental factors and internal capacity factors. When investigating and analyzing these factors, we should not only consider the history and present situation of the company, but also consider the future development of the company.

The second step is to build a SWOT matrix. The SWOT matrix is constructed by sorting the factors obtained in the survey according to their priority or influence degree. In this process, those factors that have a direct, important, massive, urgent and lasting impact on the company's development are given priority, while those indirect, secondary, rare, urgent and short-lived factors are ranked behind.

The third step is to make an action plan. After analyzing the environmental factors and constructing the SWOT matrix, the corresponding action plan can be made. The basic idea of making a plan is: give full play to advantages, overcome disadvantages, take advantage of opportunities and defuse threats;

The fourth step is to consider the past, base on the present and focus on the future. Using the comprehensive analysis method of system analysis, the various environmental factors considered in the arrangement are matched and combined, and a series of optional countermeasures for the company's future development are obtained.

Extended data:

Simple rules for successful application of SWOT analysis;

1, SWOT analysis must have an objective understanding of the company's strengths and weaknesses.

2. When conducting SWOT analysis, we must distinguish the present situation and prospect of the company.

3.SWOT analysis must be comprehensive.

4. SWOT analysis must be compared with competitors, such as being better or worse than your competitors.

5. Keep the SWOT analysis concise and avoid complexity and over-analysis.

6.SWOT analysis methods vary from person to person.

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