Public relations is a management activity that a social organization conducts two-way communication between itself and the public by means of communication, so that the two sides can understand each other and adapt to each other. It is an art of soft management.

Public relations:

It refers to a comprehensive applied discipline that takes the objective phenomenon and activity law of public relations as the research object, and is a discipline that studies the behaviors, laws and methods of communication between organizations and the public.

Public * * * relationship company:

Refers to a social service organization composed of public relations experts and a professional team with certain professional expertise, which specializes in public relations consulting or entrusting public relations activities for them and collects fees.

Public relations department:

The public * * * relations department within enterprise social organizations is a management functional department composed of full-time personnel, which carries out the public * * * relations thought of social organizations and carries out public * * * relations activities. It is a specialized functional organization established by the organization to handle, coordinate and develop the relationship between the organization and the public and the public within the organization.

General procedures of public relations work:

1, investigation and study; 2. Public relations planning; 3. Implement communication; 4. Effect evaluation

Principles of public relations:

The principle of fact, the principle of mutual benefit and the principle of complete public relations.

Open * * * relationship object:

It mainly includes internal publicity, customer publicity, media publicity, government publicity, community publicity, celebrity publicity and shareholder publicity.