20 1 1 After the cold winter in the ceramic industry, Oushennuo gained an opportunity at the time of crisis, and commended a number of outstanding dealers around the rapid development of "value marketing". 20 12, new ideas, new images, new exhibitions, new products and new cooperation are presented one by one, and the new future of Oushennuo is expected.
New thinking: heart? The value of trade determines the future.
Dr. Bao, Chairman of Oushennuo Company, revealed in the keynote speech at the annual meeting of dealers that at the critical moment when the brand value effect was highlighted, Oushennuo Ceramics revealed the relationship between the values of developing enterprises and consumers in the future. Only by value-oriented, implementing quality strategy and expanding brand advantages can we maintain our advantages in the market and be well known by the industry and elites.
Teacher Bao delivered a speech entitled "The Value of the Heart Determines the Future"
Mr. Chen Jiawang, Marketing General Manager of OSHENOL Company, gave a speech on "Value-Driven Deep Development", summed up the past gains and losses from the tactical direction, and pointed out that 20 12 OSHENOL Ceramics will continue to focus on high-end products, consolidate its advantages, promote the experience of "luxury porcelain space" in terminal specialty stores, and provide a fashion space solution of "purpose-built".
Mr. Chen gave a speech on "value-driven deep development"
"Originality brings the world space into life". In the 20 12 product strategy made by Mr. Qiu Guang An, the general manager of the market, Oseno witnessed the latest original products and extraordinary space creativity of Oseno ceramics.
Qiu Guang Ann, Marketing Manager, published "Creativity Moves the World? Space to the future "
New image: creating for uniqueness.
In 20 1 1 year, Oushennuo Ceramics and Ogilvy Advertising, an internationally renowned 4A advertising company, reached a strategic cooperation in brand promotion, deeply analyzed the management and development road of Oushennuo brand, summarized and sublimated on the basis of "ceramic fashion", "there is no brick in the world" and "luxury porcelain experience", and put forward the brand management concept of "creating for exclusive use". The proposal of "building for exclusive use" is another new coordinate of the management road of Oshno Ceramics following "Ceramic Fashion" and "Luxury Porcelain Life Experience", which indicates that Oshno Ceramics has stepped into the road of advanced fashion brand management tailored for elites from the original ordinary ceramic fashion management. This is a fundamental breakthrough in the quality of Oseno ceramics, which has always been famous for its innovation and creativity, and it is also the value innovation need for Oseno ceramics to adapt to the market environment and be close to the public demand.
New exhibition: building a model of luxury porcelain shop in the industry
In 20 12, OSHNO Ceramics will devote itself to building a luxury famous porcelain store with spirit, connotation, exquisite details and exquisite design at the terminal, and further combine the exclusive space display with the public demand to create a social elite life.
On the occasion of the dealer's annual meeting, the first luxury porcelain store of Oshno Ceramics, Sanshui Headquarters Luxury Porcelain Experience Hall, also made a shocking appearance. The exhibition hall of Sanshui Headquarters covers a total area of 2,500 square meters, which is a perfect masterpiece of art, design, space, fine products and accessories created by OSHNOLO Company on the basis of meeting the original needs of the elite and integrating the latest space creativity and wisdom of OSHNOLO Company. Its products and layout are unique, and the soft decoration and hard decoration are just right; Its rich elite atmosphere and luxurious display effect can be called the peak of the industry.
Wonderful party performance
New products: the crystallization of innovation and creativity
In 20 12 years, Oseno Ceramics, which led the industry with innovation and creativity, continued to display excellent works, which not only further consolidated the leading position of Oseno, but also contributed more original value to the public.
The IC microcrystalline series 20 1 1 completely won the market, and Oseno launched a brand-new series of Dayue white jade and Italian rice jade on 20 12. At the same time, the product has been fully upgraded, which not only adopts laser coding technology: fine carving and strong anti-counterfeiting, but also becomes the first product in the industry to adopt single chip packaging, showing its dignity.
The game of throwing hydrangea began, and the audience was silent.
As for polished tiles, as a new benchmark of global vitrified tiles, Platinum Tianyu has the leading original technology, two layers of materials and two layers of cloth, which is flexible and changeable. The use of the best transparent material formula shows excellent jade texture, and the lines are formed by oblique punching, bright yellow and deep purple, which complement each other, unique and noble. The whole industry takes the lead in adopting full-body accessories, which is suitable for more diversified processing methods and creates a complete quality life.
Chinese and Thai designers play live pK works.
In addition, glazed products Tian Yan introduced a number of new products; Cappuccino series gorgeous appearance; Ink-jet ceramics also made a grand debut; Ou Shennuo exclusively created a fluorescent waistline, which surprised the audience; The oversized door cover line can be easily integrated into one piece, seamless and luxurious.
Outstanding dealer award session
New Cooperation: Join hands with Wang Shouzhi, the authority of design theory.
20 12, one of the highlights of Oseno Ceramics is to hire Professor Wang Shouzhi, a famous design theorist, as an art consultant. Professor Wang is the dean of many schools of art and design, such as Changjiang College of Art and Design, Central Academy of Fine Arts, Tsinghua University Academy of Fine Arts, Lu Xun Academy of Fine Arts, etc., and is also a professor at many famous universities in the United States. He has written many important works such as History of Modern World Design and History of World Graphic Design, and has profound research and attainments in the field of design and architecture.
Wang Shouzhi spoke.
Professor Wang Shouzhi has served as an art consultant for many famous real estate enterprises and has become an art consultant for manufacturing enterprises. This is the first time in Wang Shouzhi. The reason why Oushennuo Ceramics was selected attracted Professor Wang not only the uniqueness and nobility of its products, but also its unfailing loyalty and passion for originality.
Oushennuo will cooperate deeply with Professor Wang Shouzhi. Professor Wang will not only give guidance from theory to practice in the fields of product design, terminal display, style division, etc., but also integrate more life concepts into Oushennuo system to better accelerate the transformation of Oushennuo from selling products and space to customizing its exclusive lifestyle.
Only by going to extremes can faith be realized; Only innovation can achieve it. The three-day annual meeting ended successfully in a fashionable and gorgeous gala. Oushennuo will develop in depth driven by value marketing and continue to create a valuable future with innovative ideas.
Outstanding dealer award session
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