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Anonymity of the Internet and the lack of moral standards of netizens-Anonymity is a unique feature of online media. Netizens can play any role according to their own preferences on the internet, but moral norms cannot appear as mandatory roles. Anonymity is a reasonable and important channel for network audience to express their views, and it is also an important magic weapon to test human weakness, because sometimes people can't restrain themselves with moral norms.

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Conformity psychology and the lack of netizens' rationality-Conformity behavior is a means for individuals to seek to eliminate conflicts between themselves and groups and enhance their sense of security under the pressure of group consistency. The long-term pressure of social groups will lead to the conformity behavior of netizens becoming subconscious inertia behavior. In the current network environment, netizens often judge right and wrong according to their subjective emotions and lack basic rational thinking.

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Carnival psychology and netizens' spoof-the rapid development of network culture and social development collide with each other, which will inevitably lead to different values and interests of people. In this environment, people's desires are constantly rising, and some people begin to escape from reality or pry into other people's privacy and get pleasure from it. These factors will further stimulate cyber violence.