In today's social life, the frequency of using business plans is on the rise, and an excellent business plan will often make entrepreneurs get twice the result with half the effort. So is it really difficult to make a business plan? The following is my carefully organized baking innovation and entrepreneurship project plan (selected 6 articles). Welcome to reading. I hope you will like it.

Baking Innovation and Entrepreneurship Project Plan 1 1, Career Profile

I. Introduction of the Project

We plan to set up a small enterprise, mainly in the bread industry. It's called Mengsenlin West Point Store. Enterprises belong to the trade industry with small investment, low threshold, wide consumer groups and fast recovery cost. At present, its life cycle is still in the primary stage.

Second, the main products

Our products are mainly breakfast bread, snacks and various exquisite western-style cakes.

Three. Purpose of the project

With the students of Huai 'an University Town and its surrounding residents as the main customer base, we are committed to market management and attract more customers with better products and services.

Fourth, the management team

In our entrepreneurial team, there are seven people in total, and the division of labor is as follows: 1 person is the store manager; Two people are responsible for production planning and sales; 1 person cash settlement and account management; Three people are responsible for take-away service, store layout and material ordering; 1 person is responsible for delivery. Management team: with the store manager as the management axis, there are waiters and cashiers. Company decision: hold a company meeting with the manager as the core, and every employee will attend to discuss business-related matters, bakery business plan and bakery business plan.

2. Product and service creation

I. Features and types of products

The products of this enterprise are exquisite and beautiful, elegant in taste and selling well. And in line with people's pursuit of health and green, we have developed and innovated some healthy products such as germ bread, brown rice bread, diet bread, seaweed bread, sugar-free bread, etc., so that people don't have to worry too much about their health while satisfying their stomachs. The products are mainly breakfast bread and various western-style cakes, and milk tea and ice cream with various tastes, unique tastes and healthy characteristics are added.

Second, the competitiveness of products.

1. The products of this enterprise pursue health and innovation, and don't stick to the past baking product concept.

Our bakery has a large storefront, so we can put some teahouses and sell them now, which will attract many customers.

We set our store in the street behind Huaixin, and it is also in the university town. Most tourists come from students. It can be said that students prefer bread.

According to our investigation, there are only two bakeries in the street behind Huaixin. One is in Shiji Hualian Supermarket, and the other is in Su Guo. The storefronts of the two stores are not too big, and the products are relatively simple. Hualian Supermarket mainly makes birthday cakes. But the biggest advantage of our bakery compared with them is that it has many varieties and knows what products consumers need.

Third, the service plan

1, adhere to the "people-oriented", advocate family and individuality.

2, safety, safety is the first demand of people, if the guests have no sense of security, no matter how excellent the service, no matter how perfect the service. Especially food, people pay more attention to food safety.

3. Convenient. When designing services, we should actively adapt to the market and customers. Many people buy noodles largely because bread is convenient and fast, so we must carry out this theme when designing services.

4. respect. The clerk shows respect and warm welcome to the guests, and the guests will feel valued. Then he will trust the store and have more repeat customers.

5. innovation. With the increase of customers' needs and expectations, services must constantly adapt, innovate and conceive new services.

Only in this way can we not be eliminated, be invincible among many competitors and bring economic benefits to the bakery.

Fourth, additional products.

At the same time, we also launched some other products, such as milk tea and ice cream. For some consumers, it will be a very pleasant enjoyment to provide guests with a leisurely, quiet and comfortable environment, leisurely drinking milk tea, eating desserts and chatting with friends.

3, enterprise goals and strategies

First, the enterprise objectives

The first year: mainly to accumulate entrepreneurial experience, lay a solid foundation, and let enterprises stand firm in the market;

The second year: our main goal is to expand stores, expand products and attract more customers to spend;

The fifth year: Our goal is to occupy more market share and open branches near the university town or even in the urban area.

Second, the SWOT analysis of the project

1, advantage analysis

(1) At present, the decoration of cake shops on the market is simple, giving people the feeling of uncleanness, while ours is large and beautifully decorated, giving people the feeling of relaxation and freedom;

(2) At present, all cake shops in the market have limited varieties, average taste, high price and no innovation in product development. However, the company has a variety of cakes, exquisite styles, diverse tastes, reasonable prices, and continuous improvement and innovation of products;

(3) The in-store sales and take-away service of this enterprise can attract more consumers to a certain extent.

2. Analysis of disadvantages

(1) Some students don't know much about their basic situation, such as taste, which affects sales to some extent;

(2) Product innovation is not accepted by consumers who are keen on traditional pastry products;

3. Opportunity analysis

(1) The market is far from saturated, and pastry consumers have a large profit margin and a large number, with broad market prospects. At present, the strength and quantity of competitors are limited;

(2) Good taste, serious service attitude and professional operation level have established a good reputation among students;

(3) Although the business area is limited, the indoor environment is beautiful, which can leave a good impression on students (especially compared with other cake shops) and show the competitive advantage;

(4) The products are rich in variety, unique in taste and have certain competitive advantages.

Baking Innovation and Entrepreneurship Project Plan 21. Project Introduction

Background: At present, with the rapid economic development and the improvement of living standards in China, people have a strong interest in delicious bread. Bakeries have blossomed all over the country, and many chain brands have appeared in the bakery field. Although the competition is fierce, ordinary bakeries still have many weaknesses and defects, which gives us the opportunity to occupy the market.

Prospect: Although there are many bakeries around the world, compared with developed countries, we still have a long way to go, and there is still room for long-term sustained growth in the baking market. Moreover, the customer base of bread is almost suitable for all ages, which is deeply loved by everyone and has a huge market.

Second, the project purpose

Our goal is to open a flagship store first, based on the local market, and constantly improve according to customers' needs and opinions, then gradually develop direct stores locally, and finally set up a company to open the bakery to the whole country or even the whole world in the form of direct sales and franchise chains, so as to establish our own local bakery brand in China.

Third, the main products

We mainly deal in bread, desserts, cakes, exquisite drinks and so on. On this basis, we will cooperate with scientific research institutions and schools to develop new healthy and delicious foods suitable for ordinary people according to local special foods and specialties.

Fourth, the service plan

1, safety, safety is the most relevant topic in the food field, so we will definitely use the safest and healthier ingredients.

2. Convenient. We should improve our services and processes according to customers' needs, and strive to make as many customers feel convenient as possible.

3, respect, respect for customers, no matter who, let customers feel our attention to them and enhance trust.

4. Innovation. Today, people's tastes and requirements are getting higher and higher. Failure to innovate means being eliminated by the market, so we jointly develop new products and tastes with scientific research institutions to meet customer requirements.

Analysis of verb (Verb's abbreviation) Competition

There is a shortage of bakeries in the market at present.

1. Except for some big-name bakeries, most other small bakeries are not clean and hygienic. Many breads are placed directly in the open air, and the walls and floors in the store are not very clean, which is easy for customers to resent.

2. The safety of ingredients is difficult to guarantee. Most bakeries do not have their own raw material bases and reliable suppliers, so the safety of raw materials is difficult to guarantee.

3. The products are single in variety and monotonous in taste.

4. Insufficient advertising and low customer awareness.

5. Lack of DIY products and low customer participation make it difficult to adapt to the hot DIY market.

6. Lack of special products.

Our advantage

1, warm and atmospheric storefront decoration, bright and clean windows, making customers feel natural and warm, and the walls are all wallpaper and DIY stickers, which are clean and interesting. Whether it is decoration or service, customers can feel at home.

2. Next year, we plan to cooperate with other companies to establish our own more important raw material base to ensure the safety and channel supply of ingredients.

3. Cooperate with scientific research institutions and many units to develop different single products with various tastes to meet the needs of different customers and launch their own unique flagship products.

4. Cooperate with various local organizations and units to carry out DIY activities, so that customers can do it themselves and participate in the process of making bread and snacks, which not only publicizes themselves, but also makes customers feel happy and improves brand awareness.

At present, the market is far from saturated. In view of the weak competitors in the market, our participation will accelerate the market reshuffle and improve the overall level of the industry, and the market prospect is very broad.

Six, marketing strategy

1. Price strategy: calculate the product cost and make reasonable pricing.

2. Product strategy: according to the needs of different consumers, develop low-fat bread, nutritious bread, low-sugar bread and other products to meet the needs of different tastes and groups of consumers.

3. Packaging strategy: give priority to fresh style and give buyers a good buying experience.

4. Promotion strategy: Carry out promotional activities such as festivals and celebrations to improve the visibility and reputation of the store.

5. Takeaway strategy: free delivery within 3 kilometers, and cooperation with units or organizations to develop franchise stores.

6. Membership strategy: open the membership card system, and members will get discounts. Giving members a little discount will make customers feel sweet, increase the purchase rate and increase brand awareness.

Seven, investment and income analysis

Capital demand: the capital is calculated by single store.

1. Store rent: 30,000 yuan/year (30 square meters)

2. Decoration: 65,438+0,000 yuan

3. Equipment: 20,000 yuan

4. License: around 2000.

5. Salary: 1 store manager, with an annual salary of 30,000 yuan; 3 Shop assistants * * * 60,000 per year, totaling 90,000/year.

Decoration and equipment are one-time investments, so they are not included in the annual cost. It is roughly estimated that the annual fixed cost is about 6.5438+0.2 million.

Revenue analysis: According to the current sales volume of the flagship store, the daily average sales volume is about 1 000, the monthly sales volume is 30,000, and the annual sales volume is 360,000.

Benefit analysis: the income of 360,000 yuan is deducted from the fixed cost of 6.5438+200,000 yuan, and the annual net income is 240,000 yuan. Because the profit rate of the bread industry is relatively high, after deducting the raw material cost of bread, the annual profit of a single store can basically exceed 6,543,800 yuan.

Eight. Risks and preventive measures

Risk:

1, competitors have been operating for many years and have certain fixed consumer groups.

2. Cake and other products are high in calories, which conflicts with women's aesthetic concept of losing weight.

Although the development of economy makes people have a greater demand for bread, other foods are also developing and there are more popular choices.

4. The new store has just opened, and its brand awareness is not high.

Preventive measures:

1. In view of the problems of competitors, I believe our store will win the favor of consumers with reasonable prices and better services, and with the support of our activities, it will win more customers' patronage.

2. For female beauty lovers, we have developed low-fat bread and other products; For healthy customers, we have developed nutritious bread; For the elderly, we have developed low-sugar bread. For different customer groups, we have developed and launched many single products to meet the needs of different consumers as much as possible.

Although people have more and more choices to buy food, the importance of bread remains undiminished. We have developed functional foods such as breakfast bread and afternoon tea, so that our bread and dessert can enter people's daily life as much as possible and become an indispensable part of people.

4. We have prepared many activities for the opening of the new store: for example, DIY cake contest; DIY chocolate puzzle; New store opening promotions, etc. I believe that with the increase of activities and the opening of other branches, our brand influence will continue to increase.

Bakery Innovation and Entrepreneurship Project Scheme III With the continuous improvement of people's living standards and the accelerated pace of life, citizens often prefer to buy mature food. Bread is not only convenient, but also the bakery is compatible with the eating habits of combining Chinese and western, so it is more popular with the public. Whether you come to the supermarket, stroll to the pedestrian street, or the street, community, farmer's market, you can feel the irresistible baking fragrance floating in the wind.

Bakery is welcomed by many citizens because of its convenience, quickness and freshness. In recent years, they have mushroomed in large, medium and small cities and become a beautiful landscape of the city. While the number of bakeries has increased, the quality of some bakeries has become "unpredictable". The first purpose of the bakery is to ensure good quality and freshness, and to ensure that the bread is fresh and tastes as good as possible.

I. Feasibility analysis

1, disadvantage

There are several bakeries in the surrounding areas, residential areas, downtown areas and other bustling areas, and they are branded and chained, and they are very competitive. Is in its infancy, the bread making technology is not exquisite enough, and the funding problem cannot be widely publicized. Manager's marketing management ability (I am a student, and may be lacking in this respect)

2. Advantages

I am a student, and I can greatly meet the requirements of the majority of students in terms of student preferences? Can have a relatively stable customer base in a certain period of time, and use the spare time to personally understand the types of bread and cakes that customers like, the passenger flow, the one-time purchasing power of customers, and the main customer categories (female/student, age group).

Second, sales time, promotion methods, services, etc.

Time: The bakery is open from 6 am to afternoon12; Generally, there are 1-2 clerks and 1 chefs, which are divided into morning and evening shifts. The baker needs to make two batches of bread in the morning and afternoon to ensure the freshness of the bread.

Promotion means: when a new store opens, it can attract a group of customers at a lower price (about 20% off the original price).

For customers who exceed a certain amount at one time, they can get a permanent 15% discount (membership system) and can be bundled together for sale.

Service: Try our best to put the guests first, meet the requirements of the guests as much as possible, listen to the opinions of the guests and improve the service methods.

Third, the purpose and objectives of the store.

We provide consumers with fresh and delicious bread, and color, aroma and taste are crucial factors for customers to choose a bakery. We put "freshly baked" and "delicious" in the first and second place, and the taste directly determines the number of future customers.

Hygiene is also an important consideration when consumers shop. To attract repeat customers, taste is very important, and hygiene is the premise. Good hygiene makes guests feel comfortable and improves the positive evaluation of the store.

My goal is to earn back my capital, have a good reputation and a stable source of customers, among which repeat customers account for a certain proportion.

Fourth, business environment and customer analysis.

1, store address

The location of the bakery is very important. With a good location, the bakery is half the battle.

Unlike some shops, not all downtown areas are suitable for opening bakeries. Customers in urban areas go there more to buy clothes and other commodities, and rarely choose to go there for dinner. Sometimes when they are tired, they will find a place to drink some water and have a rest. Consumers will choose the nearest place to buy, so it is generally believed that the ideal bread house should be opened in the entrance and exit of large residential areas, near the vegetable market, next to bus stops and other places, and it is a group with certain spending power.

According to the custom, people usually choose a nearby bakery to eat, and rarely go to a bakery in a distant place, so the ideal bakery should be opened at the entrance and exit of a large residential area, near a vegetable market, next to a bus stop, etc. In short, it is in a place with a strong sense of life.

2, customer consumption behavior analysis:

(1) Dietary habits of target consumer groups: The target consumer groups are groups with certain spending power, mainly women, students and children; Her (his) habit is to use West Point as breakfast or snack, snack, birthday cake, etc.

(2) Currently popular products: egg tart, pineapple bag, art cake, frosted moon cake, etc.

(3) Consumption characteristics:

Color, fragrance and taste are the most important factors for customers to choose a bakery. Whether it is "freshly baked" or "delicious" is the first and second place, while price and packaging are not very important.

When consumers buy, taste and hygiene are also important considerations. Hygiene is the premise, and taste is very important to attract repeat customers.

Pay attention to convenience and speed; When there is little difference in taste and hygiene, consumers will choose the nearest place to buy; Therefore, the ideal bakery should be opened at the entrance and exit of large residential areas, near the vegetable market, next to the bus station and so on. In short, it should be in a place with a strong breath of life;

Advocating famous brands; More than 60% people choose well-known chain bakeries when buying bread and cakes, while the market share of bread counters, supermarkets and warehouse shopping malls in department stores is not large, so it is difficult to occupy more than 30% of the market as a whole;

Pay attention to hygiene; The sanitary conditions of shops and salespersons are generally dissatisfied with consumers at present;

Curious and affordable; A variety of colors and special prices will always be a magic weapon to attract consumers.

Factors affecting purchase: freshness (shelf life), taste, location, brand, hygiene, promotion, price and other important factors in descending order.

Verb (abbreviation of verb) capital budget

Generally, regardless of the rent, a storefront of 30~50 square meters needs about 50,000 yuan, including:

(1) Investment in ovens, starter boxes, refrigerators, mixers, operation desks and other equipment. It is about 1 10,000 yuan, and the equipment is mainly used.

(2) The input of tools and tools, such as baking pans, various molds and knives, needs about 2,000 yuan.

(3) Shelves and display cabinets cost about 5,000 yuan; Surplus raw materials, working capital for business license, etc. It is about 654.38 million yuan.

(4) Working capital (at least 30% of the total investment)

(5) Store rent (8%~ 17% of the predicted monthly turnover), store type (depending on the nature of business), lease period (usually 3 years ~ 10 year), decoration+dynamic space design (depending on budget, product category and store style).

Matters needing attention about intransitive verbs

1. Bakery is an industry with high customer loyalty. Therefore, you should guarantee the quality of your products from the beginning.

2. At present, the national supervision of the food industry is getting tighter and tighter. It is reported that the bakery has installed the QS system, and if your shop can't meet the QS requirements in terms of area, it will be forced to close. But I personally estimate that this will not be achieved in the short term (temporarily).

When consumers buy, taste and hygiene are also important considerations. Hygiene is the premise, and taste is very important to attract repeat customers.

4. Factors affecting purchase: freshness (shelf life), taste, location, brand, hygiene, promotion, price and other important factors are arranged in descending order.

5. Evaluate the daily output: how much can be produced in one day and how many products can be made.

Project analysis of bakery innovation and entrepreneurship project plan 4

1. Diversification: The bakery deals in bread, egg tarts, milk and drinks.

2. Product positioning: targeted at white-collar workers, community residents and consumers with a monthly income of more than 3,500 yuan.

3. Product price: The average price of a single loaf of bread is about 3 5 yuan/piece.

4. Mode of operation: baking and selling now, with high cost performance and certain competitiveness.

5, advantage analysis: now baked and sold, full of color and flavor, can attract consumers. We can independently develop some fist products and special products to increase sales.

6. Disadvantages: the fluidity and stability of the drying room are not strong, which will lead to unstable product quality; The location is where there are many white-collar workers and commuting is concentrated, and the rent is higher.

market analysis

1. Total market: The local (Guangzhou) bread market accounts for about 20% of the breakfast market, and we can account for about 30% of the bread market.

2, demand analysis: white-collar workers, primary school students.

3. Market positioning: mid-range.

4. Products with acceptable local economic level.

Competitors have high-priced and high-quality products. Countermeasures: strengthen product quality and taste, and launch several brand products with high cost performance.

Basic conditions and feasibility analysis

1, individuals have entrepreneurial knowledge and sales knowledge.

2. I have 7 years of experience in bread industry, and I can strive to build the core competitiveness of my products.

3. Familiar with import and export channels, with certain contacts and cost advantages.

Stage goal

1. Long-term goal: chain bakery.

2. Mid-term goal: Open three profitable and well-controlled bakeries, and standardize and model them.

3. Short-term goal: Open a bakery with its own brand.

operational approach

1, good marketing strategy.

2, special service, specific fist products are regularly tasted free of charge.

3. After-sales service.

service

1. Always smile when guests come.

2, to provide guests with a variety of choices.

Baking Innovation and Entrepreneurship Project Plan 5 I. Market Analysis

Fresh food is the favorite of modern people. Opening a sweet bakery, with less investment, simple operation and small floor space, is very suitable for small-scale operators. As long as your bread and dessert taste fresh and unique, and the price can be trusted by everyone, it is easy to attract consumers from all walks of life. So how much investment does it take to open a bakery, and what should I pay attention to?

In the process of bread consumption, customers will have a "preconceived" mentality. If you think the products of this bakery are good after the first purchase, you will identify this bakery. Therefore, for the newly opened bakery, it is necessary to retain customers. Pay special attention to it. Now people are pursuing health and don't like high-calorie food very much. Therefore, the concept of creating healthy bread will increase the appeal to customers. We can mark the ingredients, production date and health benefits on each cake or bread.

Second, the equipment investment:

The simulation scheme takes a small shop of about 10 square meter as an example. It takes about 95,000 to start assets.

1, the rent is 5000 yuan.

2. The facade decoration is about 2,000 yuan (including storefront decoration and light boxes).

3. The investment in shelving and selling Taiwan is about10.5 million yuan.

4. Employees (2 employees) need 500 yuan for uniform clothing.

5. The maximum investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes).

Third, the first purchase:

1, flour, cream and other raw materials, about 6000 yuan.

2, in the process of equipment purchase, we should pay special attention to the quality, because the use time is long. The method of making cakes can be taught by buying CDs, which can save a lot of costs. At present, there are 17 discs in the "full set of teaching discs for cake making" on the market, which contain 70 200 yuan/set of project technology.

Four. Economic benefit estimation

1, monthly sales (average): 2 1000 yuan According to the evaluation of relevant professionals, the monthly sales of such a small cake shop can reach 2 1000 yuan after it is put on the right track.

2. Monthly expenditure: 14033 yuan. Rent: the best location is in densely populated residential areas, community commercial streets, and lots close to children (such as kindergartens or playgrounds), about 5,000 yuan.

3. The cost of goods is about 30%, and the salary is about 5000 yuan. 10 square meter shop needs 1 baker and 1 waiter, with a salary of 2000 yuan.

4. Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated for 5 years, RMB 1.333 per month.

5. Monthly profit: 6967 yuan. According to this estimate, the investment can be recovered in about one year.

Bakery Innovation and Entrepreneurship Project Plan 6 I. Overview of Bakery

1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea". It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

2. Our store will open in Community Trade Street. At the beginning, it was a mid-range cake shop. Later, it will gradually develop into cake chain stores such as Andriessen and Chaoyangfang.

Our store needs 95,000 venture capital.

Second, the business objectives

1. Because it is located in the business street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the funds in 1 year. The long-term goal is to gradually develop into a bread chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the bread market.

Third, the market analysis

1. source: our target customers are: ordinary consumers who go shopping and entertainment in the business street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.

2. Competitors: According to the survey results, we know that there are many domestic brand bakeries, including Anderson, Chaoyangfang, Hongye, Angel and many other xxx chain bakeries. So there is a lot of competition.

Fourth, business plan.

1. Go to several cake shops around to "inquire about information" and find out the cost and price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of various bakeries.

2. After the increase in the opening price, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.

It is understood that there is a group of consumption rates that are found like this: "Customers never have the cheapest price." You can lower a few dollars today, and tomorrow there may be competitors competing with you for orders at a lower price. "From this, I realized a certain competitive strategy in the product market:" Price reduction promotion is not a long-term business strategy. Only by making the best cakes with the best materials can we attract and retain customers. "

4. The bakery is mainly for the public, so the price is not too high, and it belongs to the middle and low price.

Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. Bakeries can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the bakery and taste them slowly, which further strengthens the leisure function of the bakery.

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