In fact, market research itself contains more than product use feedback. If you want to do an in-depth investigation, you can actually include product performance, use feedback, fault maintenance and even service attitude. The target users we study should also be as diverse as possible, not just for the same target user group.

2. Collect feedback for analysis.

When all the feedback from the previous research is collected, it is necessary to match the product or service itself for change analysis. Only the capacity of the product itself is not unlimited. Some user feedback can be satisfied, while others can't. At this time, it is necessary to start from the product itself and deeply analyze how to find a balance between cost control, functional perfection and user demand.

3. Product optimization and upgrading

After the product optimization scheme is drawn up, it is necessary to cooperate with the initial promotion scheme and start optimizing and upgrading the product itself. At this stage, customer demand is the "pain point", which is always the most basic direction of product optimization. After the product upgrade is completed, there must be a final audit process. Only when the product itself is mature enough to be put on the market can the optimization be truly completed.