Opening a hotel is still very profitable.
Hotels (also known as hotels, hotels, inns, guest houses, business trips, inns, hotels in China, Malaysian and Singaporean hotels, etc. ) is basically defined as a business organization that provides a safe and comfortable space for users to rest or sleep for a short time.
Hotel status quo
According to the data of the National Bureau of Statistics, by the end of 2007, there were 4 local star-rated hotels 14326 in China, including 4 platinum five-star, 36 five-star, 4 four-star 1 home, 5,534 three-star and 6 two-star158.
There are more than 6.5438+0.6 million direct employees in star-rated hotels. There are more than 300,000 hotels and tourist accommodation units in China, with more than 5 million employees.
Open a small hotel. The whole hotel has about 10 room, two floors, and the coordinates are Changsha County. How's business?
Generally speaking, the income from opening hotels is still considerable, and the market is still relatively good. Usually the net income is about 5000 a month. Of course, if you open a hotel near the university town, the monthly net income may be higher, because its main customer base is college students from neighboring universities.
Opening a hotel in Changsha county has a relatively high monthly net income, and college students can be said to be the richest group of students, because junior high school and high school all spend their parents' money, but it is different for college students. It is said that college is the most beautiful, chic and free moment in life. College students' economic strength is relatively loose, and they often stay in hotels.
If opening a hotel in Changsha county is your own house, then the boss will earn a lot of money. If the rented house is used as a hotel, besides the rent, there are utilities and so on. In such a hotel, 40 yuan a night is definitely a loss. No one will do business at a loss.
These hotels next to Chengshaxian University are cheap because the hygiene is definitely not in place and the equipment is very simple. The best room may have a TV or something, and the rest may only have beds and chairs, or even share a toilet and water heater.
Some bosses will change their ways to make money, and they will give students some VIP cards, which will not only give discounts to students who often stay, but also make some money from them.
Analysis on the profit source of opening a hotel;
1, snacks and drinks, etc. These hotels can sell some snacks while renting their own houses. Although these things have low profits, they are very popular with those college students. It is no problem to earn a few hundred dollars a day, and the cost of water and electricity will come out.
Although the price of this hotel is relatively cheap, the service is still in place. For example, young people are lazy now, and they are even more reluctant to go out when the weather is cold. At this time, the hotel will provide some home delivery services, which are not allowed in the school, and the boss can earn some profits from it.
It can be said that the school can't provide services. College students begin to fall in love, are in adolescence, and their physiological needs are very strong. Some students will rent a house in the hotel next to the school. Of course, this is also the best opportunity for hotel owners to make money. They will provide some sanitary products for college students, and the profits of these sanitary products are also very high.
Do you make money by opening hotels in Southeast Asia?
Not making money. Southeast Asia is located in Southeast Asia, including Vietnam, Cambodia, Thailand, Myanmar, Malaysia, Singapore, the Philippines, Indonesia, Brunei and other countries. The economic level of these places is relatively backward, so opening hotels will not make money. Southeast Asia is the "crossroads" between Asia and Oceania, the Pacific Ocean and the Indian Ocean. Malacca Strait is the "throat" of this intersection, and its strategic position is very important.
Is the hotel business easy now?
Is the hotel business easy now?
Nowadays, the hotel business is good. With the development of economy, people's opportunities for business trips and travel are gradually increasing. Whether traveling abroad or going out for business, you basically need to stay in a hotel, so many people have taken a fancy to this business opportunity. But is the hotel business easy now?
Is the hotel business good now? No. 1
Is the hotel business good now? Profit and cost risk analysis?
Room and staff expenses are the biggest expenses of budget hotels. According to the financial report analysis of Zhu Hua Hotel, taking the economy room of Hanting Hotel as an example, the cost of vacant rooms in 54 yuan and property leasing is 40.6 yuan, the personnel cost is 23.3 yuan, the profit is 18.4 yuan, the water and electricity consumables are 15.85 yuan, the depreciation expense is 14.5 yuan, and the management expense is 654,300 yuan. The proportions are: 27. 1%, 20.4%, 1 1.7%, 9.3%, 7.9%, 7.3%, 5.8%, 2.9%, 1.5%, 6.
At present, budget hotels show signs of recovery, and the occupancy rate has greatly increased, but the rental unit price has declined. Therefore, with the scale effect and long-term accumulated management experience, chain hotels can minimize operating costs and gain profits. On the one hand, the profit of self-operated hotels is not as good as that of chain hotels.
Profit and cost
The profit of opening a hotel is closely related to the construction, decoration, material procurement and joining costs of the previous hotel projects, as well as the labor cost, facility maintenance cost, marketing promotion and occupancy rate during the opening operation.
Once a customer stays in the hotel, it will generate operating costs (that is, air conditioning, TV, water heater and other electricity, water, towels, etc. ), and its cost is about 16 yuan. Suppose the average occupancy rate of the hotel is 50%, 365 days a year, and the operating cost is 78,840 yuan. If the average room price is 100 yuan, the annual turnover is 492750 yuan, and the gross profit is 138750 yuan. According to this calculation, the hotel needs to rent at least 10 rooms every day to make a living.
What are the risks of opening a hotel?
Because there are a lot of combustible materials, air conditioning equipment and kitchen utensils in the hotel, the hotel is prone to fire. In addition, the investment cost of hotels is high, and the risks that investors have to bear are also relatively large. Therefore, investors must do detailed research before preparing to open a hotel.
What should I pay attention to when opening a hotel?
The front desk should be designed in a place convenient for guests to see;
Hotel glass windows should be double-glazed, and thick curtains will have better sound insulation effect;
The wall is generally white. If wallpaper is pasted, it depends on the style of the room.
The ground is generally dominated by medium-sized carpets;
The light need not be too bright, a writing desk lamp is enough;
The door lock is preferably a magnetic card lock, which is relatively safe;
Fire fighting is the most important thing in hotel decoration. If you redecorate, you'd better find a designer to help you redesign. If necessary, you should also explain to the fire department.
The toilet is waterproof and water-proof.
Is the hotel business easy now?
The cost and profit of opening a hotel is the profit of 10 room.
Compared with the first-tier and second-tier industries such as manufacturing, the profit of hotel service industry is really high.
In recent two years, out of the idea of development and self-sustaining, more and more companies want to invest in the hotel service industry. Their purpose is to precipitate assets, industrial transformation, or optimistic about the future of the hotel service industry.
It is precisely because of these reasons that the hotel investment market is getting hotter and hotter, and there are also many blind investments. In the middle of the investment, I found that the hotel construction was a bottomless pit, but there was no turning back, and the capital occupation greatly exceeded expectations. As a result, the hotel was short of funds before opening, or barely opened, which also left many hidden dangers for the later operation of the hotel.
I only see the high profits of the hotel, but I don't know that there are many pits in the hotel construction, and the later management work is even more sloppy. Let's take a look at the industry net profit of several major products of the hotel.
In 1, guest room: the net profit can reach 50%. After checking in, all the guests consume in one night is water, electricity and consumables, plus cleaning fee, breakfast fee and management fee.
Generally, the direct cost of a room in a hotel does not exceed 100 yuan, and the express hotel does not exceed one night in 20 yuan. This is really a high profit compared with the room rate paid by the guests.
Actually, there are only two, catering: the net profit is 20%. As far as catering service is concerned, most hotels are not doing well, which is also one of the difficulties of many hotels.
It is generally acknowledged that this restaurant is not good at cooking. After the renovation, the guests feel that it is expensive and uneconomical, so they will not come. Disrecognition of taste, service and not coming all lead to difficulties in hotel catering management.
But for banquets, people like to choose hotels. There is also ostentation and extravagance, face, matching and convenience.
Of course, it's not all bad for hotel catering. Good catering is of great help to hotel management.
For the catering industry, it is a labor-intensive industry with high labor costs. Coupled with the cost of ingredients, 20% of hotel catering net profit is a good indicator. And poor management will drag down the operation of the hotel.
3. Entertainment and leisure: 50% net profit. Like teahouses and KTV, the gross profit is very high.
The direct cost of a cup of tea accounts for 10-20%, and other costs come from labor, decoration depreciation and energy consumption.
We should know that the food, use and clothing of hotel employees must meet the requirements of hotel image, and at the same time, it will also bring about an increase in hotel costs.
As far as hotel entertainment and leisure are concerned, the gross profit is high, but the soft services and hardware environment provided are also part of the hotel cost rate.
Therefore, in terms of profit ratio, the profit of hotels is higher than that of most industries. But why?
With such high profits, few people invest in hotels.
Some hotels have been put into operation, but the operation is difficult. Why is it easy to have operating losses under such high profits, and it is difficult to recover them?
The main reason is that the hotel has large initial investment, high professional requirements for construction, long payback period and high operating requirements, which leads to increased operating risks and poor liquidity.
1, the initial investment of hotels is large, with millions of small hotels and hundreds of millions of large hotels. These investments will only pay off when they open. In this way, if the use cost of funds is calculated, the actual profit of the hotel will be reduced. Moreover, many owners think that the renovation of the hotel is a very simple matter, because they did not go through strict argumentation when investing in the hotel.
I have seen a hotel with a kitchen in the basement. It takes at least150m from the dishes to the dining table, including vertical transportation such as stairs and elevators.
The consequence of this structure is that it takes a long time to pass the dishes, and the dishes are cold on the table. The distance between dishes is far, and the dishes are easy to be polluted. It's a long way to pass vegetables. Employees take the elevator and take the stairs to pass food, just like taking part in the sports meeting. The work efficiency is not high, and they are very tired, which naturally leads to an increase in employment and costs. As a result, reputation is damaged, profits are reduced and investment is wasted.
It is better not to invest in this way, and it will naturally lose money. This is a design flaw in the use function when the hotel is preparing for construction, regardless of the head and tail. As long as it looks good, regardless of the background confusion, the probability of natural loss is high.
2. High operational risk. The net profit of the hotel products mentioned above is based on the condition of stable operation. If there are non-human factors in the operation process, the impact on the hotel is also huge, and the direct result is a loss. This example has appeared several times in the past 20 years and is now in progress.
Such as SARS, the 5 12 earthquake, and this year's COVID-19 epidemic, these are all major events that affect the whole economy. However, there are still some things, such as industry visits, Golden Week, festivals, large-scale social activities, etc., which will also bring positive or negative effects to the hotel.
Some of the most common environmental factors, such as the World Cup and the college entrance examination, will reduce the hotel occupancy rate by 10%-20%.
3. Poor liquidity. Hotel property can be rented or held. Although there is a certificate, if you really want to realize the hotel, it is difficult to sell it directly except mortgage it to the bank. Hotel property is valuable. If you want to buy and hold assets, it will take up a lot of cash flow, but it is a very high threshold for most companies.
Just like Wanda and Sunac traded with hotels in the cultural tourism industry two years ago. As for Wanda, the book is a big seller, but in fact, as far as his development cost is concerned, I think Wanda has made a profit.
Sunac, on the other hand, found cheap assets and made money, which is based on the market value of the hotel.
But if you really want to sell hotel property, it is not easy to find a buyer for such a large asset, because it will affect the operation of a company to take out all such a large sum of money. If you borrow money from the bank to buy, you will bear huge capital interest. This requires that you must have the ability to operate and make profits after holding the hotel, and continue to repay the loan. And the hotel can't be split and sold, so the hotel assets will be worthless.
This kind of hotel property is very special, because it involves social services, developers don't like to invest, but the social demand is great and the business risks are great. Even some developers would rather lose money and break the contract than build a large hotel. Then why do so many people invest in hotels?
In fact, hotels are also very profitable to do. The layman looks at the excitement, the expert looks at the doorway, and read the following.
First, although the hotel has a large investment and a slow payback period, it has a great social influence.
Some people I know are real estate owners, and real estate development is one after another, but they still dream of building a big hotel. Why?
Because no matter how many houses are sold, they are not their own assets, and the money is more digital. Moreover, the real estate debt ratio is high, and now it is smooth and smooth. I am not sure when the enterprise will be finished, so I still want to do asset precipitation.
Second, by repairing hotels, the image of enterprises and individuals can be enhanced. Hotel is a social platform.
The hotel welcomes tourists every day and deals with all walks of life. It is a social platform.
A mine owner, when he had sufficient funds, on the spur of the moment, invested and opened a medium-sized hotel of more than 10 thousand square meters. A few years later, because of the coal mine reform, its mines were closed one after another.
However, he often lamented the opening of the hotel: fortunately, there is hotel support. Moreover, when people asked for help in the past, people ignored them. Nowadays, although the hotel business is a small matter of several hundred dollars, many people love to ask you for a discount. Although they have little money, they are very generous.
Third, the cash recovery situation is good.
For hotels, although the single income is not large, the total amount of running water that occurs every day is not small.
Accommodation and sleep bills, these small bills will not be owed, and they will have no reputation if they are said. Cash flow is the lifeline of an enterprise, and it is a big advantage for hotel management.
Fourth, industry advantages.
In the case of fierce competition between the primary and secondary industries and low profits, the advantage of the tertiary industry lies in people's livelihood.
As long as the local economy is developing, constructing, floating population, tourism development and attracting investment, hotels are indispensable. So in the past two years, hotels have blossomed everywhere. In the past, large hotels could only be carried by first-and second-tier cities, but now large hotels are generally being built in fourth-and fifth-tier cities. Even with the arrival of rural tourism investment, the demand for large hotels has sunk to counties and towns.
Five, the appreciation and preservation of land.
After the hotel is well run, the most valuable thing is not the decoration of the hotel, but the fixed assets of the hotel and the land under its feet.
Many enterprises are reluctant to get involved in hotels because of their many thresholds, high investment requirements, long construction period, slow return period, high management requirements and complicated trivial matters.
Compared with social activities, the high social demand leads to the favorable investment policies and treatment of the hotel industry in various places. Moreover, large hotels have a driving effect on surrounding land prices, housing prices and city image.
Therefore, for hotels, there is an industrial low-cost land acquisition opportunity, which is generally called "hook land" in the industry. When the surrounding area is mature, the land under our feet, whether it is a loan or a transfer, has great value appreciation.
6. High quality loan collateral.
For hotels, it is the loan collateral that banks prefer, whether it is the hotel's fixed assets or running water, it can be used as loan collateral with preferential interest rates.
Is the hotel business easy now?
1, the importance of location should be understood.
What is the annual profit of the hotel? The location of the hotel is very important. If the location is in a station or a crowded place, there are many natural consumers. This kind of consumer groups and benefits can produce better profits, or opening a small hotel near local tourism can still produce better economic benefits. After all, most tourists are likely to become your consumers, so the geographical location is inseparable from their own profits.
You should also know your consumption area.
To know the profit of a hotel for one year, it is necessary to find out the consumption area chosen by opening a hotel, because small places really can't make much money. After all, the competitive pressure of small hotels is still great. We must see clearly the characteristics brought by the consumption area, especially whether the tourists are stable. The consumption area is very important.
The price level of hotels varies greatly in different places, especially in small places, which must be related to the local consumption level. Therefore, when investing, hotel decoration must have different prices. If the decoration is too good, there will be no income return. If the decoration is too ordinary, the price will definitely be low, which will also affect the profit.
The number of hotel rooms is related to the profit.
The scale of the hotel is also very important, especially the number of rooms in the hotel will affect the annual profit of the hotel, which is very huge, especially when large hotels can accommodate more consumers, especially when renting, we can feel that it is natural to try many methods to be very sure of the hotel occupancy rate.
Especially the room, affects a person's income to a certain extent. After all, there are few rooms and less income, so the size of the hotel is also the main factor that determines the annual profit of the hotel. This kind of influence is still very much, so you should know more about investing in hotels.
If the investment is too large, it depends on the local consumption capacity.
In terms of hotel consumption, we must see clearly that opening a hotel definitely requires a lot of investment, both inside and outside. If you want to raise your own charging standard, the decoration must be luxurious, but it must depend on the local consumption power. If the investment is too large and the charging capacity is poor, the cost cannot be recovered naturally, which will affect the profit, so we must pay attention to the local consumption capacity.
The above aspects are just a brief introduction. If you want to know the annual profit of a hotel, you can look at the occupancy rate of other hotels. Only the occupancy rate can be calculated more accurately. The occupancy rate can bring more profits, so when opening a hotel, we must pay attention to the choice of location, hotel size and many other factors, which will affect our profit income.