1, project selection

If college students start a business without previous market research and demonstration, and decide the investment direction only by their own interests and imagination, or even make a decision on a whim, they will definitely hit a wall. College entrepreneurs must do a good job in market research in the early stage of starting a business and start a business on the basis of understanding the market. Generally speaking, the financial strength of college entrepreneurs is weak, so it is more appropriate to start with small funds and choose projects with low staffing requirements.

2. Lack of entrepreneurial skills

Many college students' entrepreneurs have high eyes but low minds. When the business plan is put into practice, they find that they simply don't have the ability to solve problems. Such an enterprise is tantamount to an armchair strategist. On the one hand, college students should go to work or practice in enterprises to accumulate relevant management and marketing experience; On the other hand, actively participate in entrepreneurship training, accumulate entrepreneurial knowledge, receive professional guidance, and improve the success rate of entrepreneurship.

3. Capital risk

Capital risk will always accompany entrepreneurs in the early stage of starting a business. Whether there is enough capital for starting a business is the first problem that entrepreneurs encounter. After the establishment of an enterprise, we must consider whether there are enough funds to support daily operations. For start-ups, if they can't make ends meet for several months or the cash flow of enterprises is interrupted for other reasons, it will bring great threats to enterprises.

4. Poor social resources.

Enterprise creation, market development, product promotion and other work all need to mobilize social resources, and college students will feel very difficult in this regard. Usually, you should take part in various social practice activities and expand your interpersonal range. Before starting a business, you can work in related industries for a period of time, and through this platform, you can accumulate contacts for your future business.

5. Managing risks

Although some college entrepreneurs are outstanding in technology, their abilities in financial management, marketing, communication and management are generally insufficient. University student entrepreneurs must attach importance to both technology and management if they want to succeed in starting a business. They can start from partnership, family business or virtual shop to exercise their entrepreneurial ability, or they can hire professional managers to take charge of the daily operation of the enterprise.

6. Competitive risk

Finding the blue ocean is a good start for starting a business, but not all new enterprises can find the blue ocean. What's more, the blue ocean is only temporary and competition is inevitable. How to face the competition is something that every enterprise should consider at any time, especially for new ventures. If the industry chosen by entrepreneurs is a highly competitive field, it is very likely that they will be strongly rejected by their peers at the beginning of their business. Some large enterprises often sell at low prices in order to annex or crush small enterprises.

7. Team differences

Modern enterprises pay more and more attention to the strength of the team. The most important source of strength in the process of the birth or growth of entrepreneurial enterprises is generally entrepreneurial teams, and excellent entrepreneurial teams can make entrepreneurial enterprises develop rapidly. But at the same time, risks are also included. The greater the strength of the team, the greater the risk. Once the core members of the entrepreneurial team disagree on some issues and cannot reach a consensus, it is very likely to have a strong impact on the enterprise.

8. Risk of lack of core competitiveness

For entrepreneurs with long-term development goals, their goal is to continuously develop and expand their enterprises. Therefore, whether an enterprise has its own core competitiveness is the most important risk. An enterprise that conquers the world by relying on other people's products or markets will never grow into an excellent enterprise. Core competitiveness may not be the most important issue at the beginning of starting a business, but it is the most important issue to seek long-term development. Enterprises without core competitiveness will eventually be eliminated.

9. Risk of loss of human resources

Some R&D, production or operation enterprises need to face the market, and a large number of high-quality professionals or business teams are an important foundation for the growth of such enterprises. Preventing the loss of professional talents and business backbones should be a problem that entrepreneurs should always pay attention to. In those enterprises that rely on a certain technology or patent to start a business, the loss of business backbone who owns or masters this key technology is the most important risk source of entrepreneurial failure.

10, the risk of consciousness

Consciousness risk is the most inherent risk of entrepreneurial team. This kind of risk comes from intangible, but it has powerful destructive power. The consciousness with greater risks includes: speculative mentality, lucky mentality, trying mentality, excessive dependence on others, returning to the true mentality and so on.