Fan Wenyi:

All passions are catalysts, which can mobilize the comprehensive quality and potential of entrepreneurship for entrepreneurship. But in the face of college students, too much passion is manifested in the determination to start a business and the overly optimistic attitude towards the future of the career. This entrepreneurial mentality is mainly manifested in the fact that the feasibility analysis of entrepreneurial projects is not enough or comprehensive and rigorous, and the entrepreneurial projects are evaluated only from one aspect.

Among them, most college entrepreneurs just have an idea, and there is no feasible implementation plan to realize this idea as a guarantee. Because college students basically have no work experience, their decision-making in the preparation period of starting a business is basically based on the knowledge and information that individuals have learned through books and various media, because college students have not established a personal experience discrimination system in their hearts before entering the society to participate in work.

Fan Wener:

Entrepreneurship is a systematic project, which requires entrepreneurs to have certain knowledge accumulation in a series of fields such as enterprise positioning, strategic planning, property rights relations, marketing, production organization, team formation, financial system and so on. College students have a good project or idea, which just represents the "Long March of Entrepreneurship". Among our college entrepreneurs, many people think that a good idea and creativity represents the idea of successful entrepreneurship.

However, in the preparation for starting a business, the problems that may be encountered are not fully prepared or no countermeasures and exit mechanism are designed at all, and the negative factors from all sides are completely unknown, which leads to various problems from the beginning, so that entrepreneurs do not go far, that is, they end in failure. Therefore, entrepreneurs are not all-rounders, but they should be all-rounders.

Fan Wensan:

According to the modern enterprise system, companies are profit-oriented organizations. This is the definition of a company, but many people may disagree. They think that modern companies are customer-centric, social value-centric, product quality-centric, and so on. This is a wrong or biased concept, because if an enterprise can make a profit, it shows its value.

Therefore, we can say that the core of entrepreneurs' work is to make profits, that is, to increase income and reduce expenditure. This is the highest principle in the work of entrepreneurs, and it is also the basis for the survival and development of an entrepreneurial enterprise. However, I found that in many college students' entrepreneurship, they obviously lacked understanding of the core principles of the company, which led to low efficiency in entrepreneurship.