Anyone who knows about online public opinion should know that with the development of social media, the relationship between network and reality is getting closer and closer, and online public opinion exists in all walks of life. It is also possible that the development of electronic products and the increase of various photographers and online writers have also increased the speed and probability of the formation of online public opinion. People find an interesting thing and post it online immediately, which can attract a lot of onlookers and public opinion information. Some radical remarks and public opinion events in the society, as long as they are online and can cause netizens to sing bad, are very likely to form online public opinion. The formation of online public opinion is not all negative. If some correct truths and ideas are distorted or inflated in the real society, putting them on the Internet may play a positive supervisory role. Now, not only government units and enterprise groups, but also colleges and universities feel the importance of doing a good job in public opinion monitoring. Recently, the reporter interviewed the public opinion analysts of the military dog network public opinion monitoring system on the public opinion work in colleges and universities. The staff explained the problem of online public opinion in colleges and universities: "Colleges and universities are not government units, and there is no interest competition among enterprises. There seems to be no urgent need to work in public opinion monitoring. Actually, it is not. As we all know, since the Ministry of Education adjusted the enrollment policy of colleges and universities, many colleges and universities have enrolled students by their own weight, so there is a problem of competition for students. Of course, this is essentially different from the economic competition of enterprises, but the brand benefits of colleges and universities can really affect the voluntary reporting of some students.

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This is only one aspect of the needs of colleges and universities to do network public opinion monitoring work. In addition, there are a large number of students in colleges and universities, and many people have different views on something, which may form social public opinion and online public opinion. And the network public opinion that has been formed has spread among many students, further accelerating the rising momentum of public opinion information. Different from enterprises, colleges and universities have different solutions to public opinion. The difficulty of public opinion in colleges and universities is similar to that in other units, all of which come from the network. Public opinion monitoring's work is difficult, mainly because online public opinion has the characteristics of concealment and irrationality, freedom and pluralism, immediacy and amplification. Therefore, how to deal with public opinion in colleges and universities has several key points: first, establish the consciousness of main position and strengthen the construction of campus ideological and political education website; Second, improve the early warning mechanism of campus public opinion, and build a platform for publishing authoritative information on the internet; Third, improve and perfect the network management system and strengthen the network moral education; The fourth is to build a campus network technology prevention and control system, and strictly implement the real-name registration system for users of information exchange platforms such as BBS in colleges and universities; Fifth, strengthen the unified and centralized management of campus websites and network users, and establish an IP address usage information database and a step-by-step responsibility system for IP address allocation; Six, establish and improve the campus network security protection, information filtering, information timely monitoring and tracking system, timely discover and delete all kinds of negative and gray information, from the information technology level.

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