2065 438+02. 8. 25 The new media center opened the first official WeChat in colleges and universities, and shaped it into a virtual character like "Hua Xiaoke".
Ten thousand fans. More than four months after its launch, "Hua Xiao Ke" has become a well-known new media service business card of Huazhong University of Science and Technology.
The new media center mainly builds two contents on the WeChat public platform, one is voice broadcast, and the other is graphic information (mobile newspaper).
Voice broadcast is mainly based on a virtual character "Hua Xiaoke" to broadcast good night news, which contains some information about study and life. On June+10, 5438, the new media center tried to organize the "Huake Good Voice" activity through WeChat platform, and the whole process was carried out through WeChat platform. The simple and interesting way of participation attracted more than 200 netizens to participate, and accumulated more than 13000 replies. In June, 1 1, Singles Day was successfully held on WeChat platform, and "Adventure of Chinese University of Science and Technology" received nearly 6,000 high responses.
2011During the school term in September, the new media center launched WeChat to welcome new students. Freshmen will get a reply from Hua Xiaoke as long as they open their mobile phones, log on to WeChat and ask questions to Hua Xiaoke. On the morning of September 1 Sunday alone, more than 150 freshmen asked questions to the WeChat platform, including the registration process, military training arrangements, daily necessities, entrance exams and so on. Chutian Metropolis Daily, Changjiang Daily, Wuhan TV Station, Shi Jing, Hubei, and other local media reported this intensively. 2012165438+1in late October, the new media center established a cooperative relationship with Sina Weibo, and the new media center took over the work of channel supervisor of Sina Weibo Huazhong University of Science and Technology, mainly including the on-campus activities to implant the big screen of Sina Weibo (Weibo on the wall), inviting the on-campus institutions to open Sina Weibo and assist in certification, and assisting in reviewing the medal of Sina Weibo Huazhong University of Science and Technology and Sina Weibo Huazhong Science and Technology.
Sina Weibo provides certain operating capital support for the new media center, and provides guidance and help for the new media center in Weibo operation and channel promotion.
In February, 65438, the competent team has conducted 8 large-screen operations of Sina Weibo in the school, which has been welcomed by various departments and organizations in the school.