1. The media industry is an attention industry.

A major difference between the media industry and other industries is that media organizations do not rely on selling their own products to get full returns. An important economic return of media organizations comes from "secondary sales"-selling the audience condensed in the layout or time slot to advertisers or all propagandists who are interested in these audiences. In other words, the attention attracted by the media is also the economic value of the media. The market value of the media industry is closely related to the following three factors: audience attention, the maintenance of audience attention, and the choice of effective people.

2. The media industry takes information service as the main body.

Like other industries, the media industry is a huge industrial system composed of several subsystems, including media information services, media manufacturing, related information resources services and diversified management. Each system is mutually conditional, complementary and supportive. In the media industry, information service is dominant.

3. The main business of the media industry is media enterprises or enterprise organizations.

There are a large number of media enterprises in the media industry, which are undoubtedly the most active economic cells in media activities and the main body of media industry production and management. They have complete legal person property rights, take profit as the basic goal and pursue economic benefits. At the same time, another main body of the media industry is the enterprise media organization. They undertake the special mission of providing public media products and public services needed by the industry. Although profit is not its main goal, its organization and operation still have the same characteristics as general media enterprises. Together with media enterprises, they are collectively referred to as media organizations.

4. The main means of resource allocation in the media industry is the market.

In a sound media market, the development of media industry not only needs the macro guidance of the government, but also depends on a sound market mechanism. The elements of media productivity are organized by market channels. Except for public media products, the consumption of general media products is completely commercialized. Through the price, we can guide the media resources to concentrate in efficient and effective departments or media institutions, thus effectively improving the utilization value of media resources, promoting the optimization of the media industry structure and better meeting the needs of the audience for media products.