Bian Xiao likes to buy famous and excellent things in college, and feels that buying famous and excellent things will save face. However, with the end of the university, the offline stores of famous products are gradually closing down. There used to be several famous and excellent products in Bian Xiao's hometown, but they all closed down in a short time, which can prove that the famous and excellent products are experiencing corresponding crises. Moreover, famous products have no advantages compared with big brands such as MUJI and IKEA, and are slightly more expensive than those in supermarkets. In addition, there are problems with the business model, so be it.
According to the financial data of famous and excellent products, the income of famous and excellent products dropped obviously from 20 19 to 202 1 at the end of June, which was also stagnant. The loss has changed from 290 million yuan to 654.38+42.9 million yuan, which can be said to be around 2 billion yuan for three consecutive years. Brands can't see the benefits, and if they don't have profits, they won't choose to continue doing it, so famous products also stop loss in time. Fortunately, the physical store closed earlier, otherwise it may face bankruptcy in the next step. However, Bian Xiao believes that the brand of famous products cannot be saved. After all, there is really nothing worth managing.
In fact, at the peak of famous products, even Muji is not an opponent, and what Muji did in 20 years took only 5 years. But in any case, a brand will eventually decline, which has a lot to do with the founder's ideas, including the business model of its stores. However, famous products have been deeply rooted in people's hearts. If there is a corresponding turnaround, Bian Xiao thinks that those famous and excellent products will appear in front of everyone again. After all, many young friends prefer to go shopping.